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Bayesian Statistics and Marketing

1. Aufl., 2012

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Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing

Kosciolek, Szczepan

1, 2024

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The Routledge Companion to Strategic Marketing

1st edition, 2021

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Agile Marketing Performance Management: 10 Success Factors for Maximizing Marketing ROI Dynamically

1, 2022

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B2B Brand Management

1. Aufl., 2006

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Value First, Then Price: Building Value-Based Pricing Strategies

2, 2022

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Organizing for Marketing Excellence

Journal of marketing, 2016-11, Vol.80 (6), p.6-35

2016

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Building Corporate Identity, Image and Reputation in the Digital Era

1, 2022

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Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

Bianchi, Anna

1, 2021

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Transforming Relationship Marketing: Strategies and Business Models in the Digital Age

1st, 2021

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Tribute to a marketing legend: Commemorating the contributions of Shelby D. Hunt with implications for the future of marketing

Journal of business research, 2023-09, Vol.164, p.113954, Article 113954

2023

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Marketing Strategy for the Creative and Cultural Industries

Kolb, Bonita M.

2nd edition, 2021

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Marketing Management: A Cultural Perspective

Second edition., 2020

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Entrepreneurship Marketing: Principles and Practice of SME Marketing

Second edition., 2020

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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of marketing, 2016-11, Vol.80 (6), p.122-145

2016

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Marketing Analytics for Data-Rich Environments

Journal of marketing, 2016-11, Vol.80 (6), p.97-121

2016

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Marketing Higher Education: Understanding How to Build and Promote the University Brand

Koku, Paul Sergius

1st, 2023

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Social Marketing: Principles and Practice for Delivering Global Change

Fourth edition., 2023

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Marketing Management: Past, Present and Future

Fourth edition, 2021

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Responsible Marketing for Well-being and Society: A Research Companion

1, 2024

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Relationship Marketing in the Digital Age

1, 2019

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Internal Marketing: Theories, Perspectives, and Stakeholders

Brown, David M.

1, 2021

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A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of marketing, 2016-11, Vol.80 (6), p.146-172

2016

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The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy

Journal of the Academy of Marketing Science, 2023-09, Vol.51 (5), p.966-989

2023

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Airline Marketing and Management

Shaw, Stephen

Seventh edition., 2011

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Bayesian Statistics and Marketing

Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing

The Routledge Companion to Strategic Marketing

Agile Marketing Performance Management: 10 Success Factors for Maximizing Marketing ROI Dynamically

B2B Brand Management

Value First, Then Price: Building Value-Based Pricing Strategies

Organizing for Marketing Excellence

Building Corporate Identity, Image and Reputation in the Digital Era

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

Transforming Relationship Marketing: Strategies and Business Models in the Digital Age

Tribute to a marketing legend: Commemorating the contributions of Shelby D. Hunt with implications for the future of marketing

Marketing Strategy for the Creative and Cultural Industries

Marketing Management: A Cultural Perspective

Entrepreneurship Marketing: Principles and Practice of SME Marketing

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Marketing Analytics for Data-Rich Environments

Marketing Higher Education: Understanding How to Build and Promote the University Brand

Social Marketing: Principles and Practice for Delivering Global Change

Marketing Management: Past, Present and Future

Responsible Marketing for Well-being and Society: A Research Companion

Relationship Marketing in the Digital Age

Internal Marketing: Theories, Perspectives, and Stakeholders

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy

Airline Marketing and Management

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