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Organizing for Marketing Excellence

Journal of marketing, 2016-11, Vol.80 (6), p.6-35

2016

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Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines

Journal of marketing research, 2008-06, Vol.45 (3), p.261-279

2008

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The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation

Journal of marketing, 2011-09, Vol.75 (5), p.34-52

2011

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The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective

Journal of marketing, 2001-04, Vol.65 (2), p.1-18

2001

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Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing

Journal of marketing, 2005-10, Vol.69 (4), p.193-200

2005

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How to Be a Pro–Social Impact Scholar in Marketing

Journal of public policy & marketing, 2024-07, Vol.43 (3), p.207-209

Moorman, Christine

2024

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Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation

International journal of research in marketing, 2004-09, Vol.21 (3), p.219-240

2004

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Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes

Journal of marketing research, 1995-08, Vol.32 (3), p.318

Moorman, Christine

1995

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Interfirm Cooperation and Customer Orientation

Journal of marketing research, 2003-11, Vol.40 (4), p.421-436

2003

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Subjective Knowledge, Search Locations, and Consumer Choice

The Journal of consumer research, 2004-12, Vol.31 (3), p.673-680

2004

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Organizational Improvisation and Learning: A Field Study

Administrative science quarterly, 2001-06, Vol.46 (2), p.304-337

2001

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Commentary: Brand Activism in a Political World

Journal of public policy & marketing, 2020-10, Vol.39 (4), p.388-392

Moorman, Christine

2020

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Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

Journal of marketing, 2002-10, Vol.66 (4), p.7-24

2002

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Celebrating marketing’s dirty word

Journal of the Academy of Marketing Science, 2016-09, Vol.44 (5), p.562-564

Moorman, Christine

2016

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Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of marketing, 2009-09, Vol.73 (5), p.52-69

2009

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The past, present, and future of innovation research

Marketing letters, 2020-09, Vol.31 (2/3), p.187-198

2020

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The Impact of Organizational Memory on New Product Performance and Creativity

Journal of marketing research, 1997-02, Vol.34 (1), p.91

1997

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Going Public: How Stock Market Listing Changes Firm Innovation Behavior

Journal of marketing research, 2015-10, Vol.52 (5), p.694-709

2015

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The View from Bob Lusch’s Shoulders

Journal of macromarketing, 2020-09, Vol.40 (3), p.336-338

Moorman, Christine

2020

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Factors Affecting Trust in Market Research Relationships

Journal of marketing, 1993-01, Vol.57 (1), p.81

1993

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Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

Journal of marketing research, 1992-08, Vol.29 (3), p.314-328

1992

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What Is Quality? An Integrative Framework of Processes and States

Journal of marketing, 2012-07, Vol.76 (4), p.1-23

2012

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Better Marketing for a Better World

Journal of marketing, 2021-05, Vol.85 (3), p.1-9

2021

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A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability

The Journal of consumer research, 1993-09, Vol.20 (2), p.208-228

1993

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Reality Check: Infusing Ecological Value into Academic Marketing Research

Journal of marketing, 2021-03, Vol.85 (2), p.1-13

2021

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Organizing for Marketing Excellence

Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines

The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation

The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective

Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing

How to Be a Pro–Social Impact Scholar in Marketing

Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation

Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes

Interfirm Cooperation and Customer Orientation

Subjective Knowledge, Search Locations, and Consumer Choice

Organizational Improvisation and Learning: A Field Study

Commentary: Brand Activism in a Political World

Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

Celebrating marketing’s dirty word

Marketing Alliances, Firm Networks, and Firm Value Creation

The past, present, and future of innovation research

The Impact of Organizational Memory on New Product Performance and Creativity

Going Public: How Stock Market Listing Changes Firm Innovation Behavior

The View from Bob Lusch’s Shoulders

Factors Affecting Trust in Market Research Relationships

Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

What Is Quality? An Integrative Framework of Processes and States

Better Marketing for a Better World

A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability

Reality Check: Infusing Ecological Value into Academic Marketing Research

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