UB Paderborn / Katalog / Suche / in CDI

1 – 25 von 56.578

Sortiert nach

Organizing for Marketing Excellence

Journal of marketing, 2016-11, Vol.80 (6), p.6-35

2016

Link zum Volltext

Verfügbarkeit prüfen

Elements of strategic social media marketing: A holistic framework

Journal of business research, 2017-01, Vol.70, p.118-126

2017

Link zum Volltext

Verfügbarkeit prüfen

Closing the Marketing Capabilities Gap

Journal of marketing, 2011-07, Vol.75 (4), p.183-195

Day, George S.

2011

Link zum Volltext

Verfügbarkeit prüfen

Marketing Analytics for Data-Rich Environments

Journal of marketing, 2016-11, Vol.80 (6), p.97-121

2016

Link zum Volltext

Verfügbarkeit prüfen

Frontiers of the marketing paradigm in the third millennium

Journal of the Academy of Marketing Science, 2012-01, Vol.40 (1), p.35-52

2012

Link zum Volltext

Verfügbarkeit prüfen

Business to business digital content marketing: marketers’ perceptions of best practice

Journal of research in interactive marketing, 2014-10, Vol.8 (4), p.269-293

2014

Link zum Volltext

Verfügbarkeit prüfen

Marketing Capabilities in International Marketing

Journal of International Marketing, 2018-03, Vol.26 (1), p.61-95

2018

Link zum Volltext

Verfügbarkeit prüfen

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of marketing, 2016-11, Vol.80 (6), p.146-172

2016

Link zum Volltext

Verfügbarkeit prüfen

Reinventing Marketing to Manage the Environmental Imperative

Journal of marketing, 2011-07, Vol.75 (4), p.132-135

Kotler, Philip

2011

Link zum Volltext

Verfügbarkeit prüfen

Antecedents of social media B2B use in industrial marketing context: customers’ view

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.711-722

2015

Link zum Volltext

Verfügbarkeit prüfen

Analysis of content creation in social media by B2B companies

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.761-770

2015

Link zum Volltext

Verfügbarkeit prüfen

Film Marketing

Kerrigan, Finola

Second edition., 2017

Link zum Volltext

Verfügbarkeit prüfen

Understanding Customer Experience Throughout the Customer Journey

Journal of marketing, 2016-11, Vol.80 (6), p.69-96

2016

Link zum Volltext

Verfügbarkeit prüfen

Augmented reality: Designing immersive experiences that maximize consumer engagement

Business horizons, 2016-03, Vol.59 (2), p.149-161

2016

Link zum Volltext

Verfügbarkeit prüfen

Social media and consumer engagement: a review and research agenda

Journal of research in interactive marketing, 2016-01, Vol.10 (4), p.268-287

2016

Link zum Volltext

Verfügbarkeit prüfen

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Journal of interactive marketing, 2012-05, Vol.26 (2), p.83-91

2012

Link zum Volltext

Verfügbarkeit prüfen

Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues

Journal of interactive marketing, 2016-05, Vol.34, p.37-48

2016

Link zum Volltext

Verfügbarkeit prüfen

Improving marketing success: The role of tacit knowledge exchange between sales and marketing

Journal of business research, 2014-03, Vol.67 (3), p.324-331

2014

Link zum Volltext

Verfügbarkeit prüfen

Export marketing strategy implementation, export marketing capabilities, and export venture performance

Journal of the Academy of Marketing Science, 2012-03, Vol.40 (2), p.271-289

2012

Link zum Volltext

Verfügbarkeit prüfen

The Marketing Mix Revisited: Towards the 21st Century Marketing

Journal of marketing management, 2006-04, Vol.22 (3-4), p.407-438

Constantinides, E.

2006

Link zum Volltext

Verfügbarkeit prüfen

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Journal of marketing, 2016-01, Vol.80 (1), p.7-25

2016

Link zum Volltext

Verfügbarkeit prüfen

Psychic distance and performance of MNCs during marketing crises

Journal of international business studies, 2019-04, Vol.50 (3), p.339-364

2019

Link zum Volltext

Verfügbarkeit prüfen

Creating Enduring Customer Value

Journal of marketing, 2016-11, Vol.80 (6), p.36-68

2016

Link zum Volltext

Verfügbarkeit prüfen

Online relationship marketing

Journal of the Academy of Marketing Science, 2019-05, Vol.47 (3), p.369-393

2019

Link zum Volltext

Verfügbarkeit prüfen

Green buying behavior and the theory of consumption values: A fuzzy-set approach

Journal of business research, 2016-04, Vol.69 (4), p.1484-1491

2016

Link zum Volltext

Verfügbarkeit prüfen

1 – 25 von 56.578

Suche als RSS-Feed

Aktive Filter

ThemaLife Sciences & Biomedicine

ThemaStudies

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(50.005)
Mit Volltextzugriff
(54.548)

Publikationsform

6 weitere anzeigen...

Weniger anzeigen...

Sprache

Englisch
(55.660)
Japanisch
(7.173)
Portugiesisch
(662)
Deutsch
(422)
Französisch
(414)
Spanisch
(326)
Croatian
(76)
Chinesisch
(62)
Tschechisch
(43)
Litauisch
(36)
Türkisch
(23)
Polnisch
(21)
Slowenisch
(15)
Afrikaans
(13)
Slowakisch
(9)
Ndonga
(7)
Italienisch
(7)
Russisch
(5)
Ukrainisch
(4)
Schwedisch
(3)

15 weitere anzeigen...

Weniger anzeigen...

Erscheinungsjahr

n.n

Thema

Marketing
(47.715)
Social Sciences
(32.673)
Business & Economics
(29.911)
Business
(22.785)
Consumers
(13.190)
Consumer Behavior
(11.689)
Management
(11.471)
Technology
(6.300)
Science & Technology
(6.031)
Statistical Analysis
(5.679)
Customer Services
(5.623)
Market Strategy
(5.514)
Competition
(5.368)
Decision Making
(5.219)
Advertising
(5.211)
Economics
(5.138)
Customers
(4.704)
Perceptions
(4.698)
Hypotheses
(4.461)

14 weitere anzeigen...

Weniger anzeigen...

Kollektion

Ingenta
(30.855)
EBSCOhost Business Source Ultimate
(27.956)
IngentaConnect Journals
(21.357)
Jstor Complete Legacy
(12.845)
Emerald Management 200
(12.005)
Springer Nature - Complete Springer Journals
(7.014)
SAGE Complete
(6.850)
Taylor & Francis Current Content Access
(6.434)
Elsevier ScienceDirect Journals Complete
(6.396)
Taylor & Francis Journals Complete
(6.192)
Publisher or Other Site
(5.930)
Elsevier Journal Backfiles on ScienceDirect (DFG Nationallizenzen)
(5.920)
EZB Electronic Journals Library
(5.404)
SpringerLINK Contemporary (Konsortium Baden-Württemberg)
(4.531)
Nexis Uni
(4.418)
Wiley Online Library - AutoHoldings Journals
(4.417)
Wiley Online Library
(3.678)
PAIS Index
(3.100)
Factiva
(2.984)
Journals@Ovid
(2.953)

15 weitere anzeigen...

Weniger anzeigen...

Zeitschrift / Serie

Journal Of Marketing Research
(1.358)
European Journal Of Marketing
(1.253)
Journal Of Business Research
(1.224)
The Journal Of Consumer Research
(1.221)
Industrial Marketing Management
(1.053)
Marketing Science
(981)
Journal Of Marketing
(976)
The Journal Of Business & Industrial Marketing
(777)
Journal Of The Academy Of Marketing Science
(739)
International Journal Of Bank Marketing
(692)

5 weitere anzeigen...

Weniger anzeigen...

Menü

Weitere Dienste

Einstellungen

Organizing for Marketing Excellence

Elements of strategic social media marketing: A holistic framework

Closing the Marketing Capabilities Gap

Marketing Analytics for Data-Rich Environments

Frontiers of the marketing paradigm in the third millennium

Business to business digital content marketing: marketers’ perceptions of best practice

Marketing Capabilities in International Marketing

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Reinventing Marketing to Manage the Environmental Imperative

Antecedents of social media B2B use in industrial marketing context: customers’ view

Analysis of content creation in social media by B2B companies

Film Marketing

Understanding Customer Experience Throughout the Customer Journey

Augmented reality: Designing immersive experiences that maximize consumer engagement

Social media and consumer engagement: a review and research agenda

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues

Improving marketing success: The role of tacit knowledge exchange between sales and marketing

Export marketing strategy implementation, export marketing capabilities, and export venture performance

The Marketing Mix Revisited: Towards the 21st Century Marketing

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Psychic distance and performance of MNCs during marketing crises

Creating Enduring Customer Value

Online relationship marketing

Green buying behavior and the theory of consumption values: A fuzzy-set approach

Aktive Filter

Suchergebnisse filtern