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Augmented reality is eating the real-world! The substitution of physical products by holograms

International journal of information management, 2021-04, Vol.57, p.102279, Article 102279

Rauschnabel, Philipp A.

2021

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Elements of strategic social media marketing: A holistic framework

Journal of business research, 2017-01, Vol.70, p.118-126

2017

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What is XR? Towards a Framework for Augmented and Virtual Reality

Computers in human behavior, 2022-08, Vol.133, p.107289, Article 107289

2022

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Understanding the diffusion of virtual reality glasses: The role of media, fashion and technology

Technological forecasting & social change, 2019-01, Vol.138, p.228-242

2019

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Wearable technologies: The role of usefulness and visibility in smartwatch adoption

Computers in human behavior, 2016-12, Vol.65, p.276-284

2016

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An adoption framework for mobile augmented reality games: The case of Pokémon Go

Computers in human behavior, 2017-11, Vol.76, p.276-286

2017

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Setting the future of digital and social media marketing research: Perspectives and research propositions

International journal of information management, 2021-08, Vol.59, p.102168, Article 102168

2021

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Virtually enhancing the real world with holograms: An exploration of expected gratifications of using augmented reality smart glasses

Psychology & marketing, 2018-08, Vol.35 (8), p.557-572

Rauschnabel, Philipp A.

2018

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Augmented reality marketing: How mobile AR-apps can improve brands through inspiration

Journal of retailing and consumer services, 2019-07, Vol.49, p.43-53

2019

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Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty

Journal of service theory and practice, , Vol.27 (3), p.616-641

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The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives

1, 2019

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Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks

Journal of business research, 2018-11, Vol.92, p.374-384

2018

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A cross-cultural comparison of Croatian and American social network sites: Exploring cultural differences in motives for Instagram use

Computers in human behavior, 2017-10, Vol.75, p.643-651

2017

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What is augmented reality marketing? Its definition, complexity, and future

Journal of business research, 2022-03, Vol.142, p.1140-1150

2022

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Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables

Computers in human behavior, 2015-08, Vol.49, p.635-647

2015

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Can augmented reality satisfy consumers' need for touch?

Psychology & marketing, 2022-03, Vol.39 (3), p.508-523

2022

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Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing

Psychology & marketing, 2022-07, Vol.39 (7), p.1285-1301

2022

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Brand management in higher education: The University Brand Personality Scale

Journal of business research, 2016-08, Vol.69 (8), p.3077-3086

2016

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Augmented Reality and Virtual Reality: Changing Realities in a Dynamic World

1st ed. 2020., 2020

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Determining visitor engagement through augmented reality at science festivals: An experience economy perspective

Computers in human behavior, 2018-05, Vol.82, p.44-53

2018

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You’re so lovable: Anthropomorphism and brand love

The journal of brand management, 2014-06, Vol.21 (5), p.372-395

2014

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What motivates users to hashtag on social media?

Psychology & marketing, 2019-05, Vol.36 (5), p.473-488

2019

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Is brand love materialistic?

The journal of product & brand management, 2021-04, Vol.30 (3), p.467-480

2021

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Social media monitoring: What can marketers learn from Facebook brand photos?

Journal of business research, 2020-09, Vol.117, p.707-717

2020

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Boosting Brands with Augmented Reality: Why and When it Works

NIM Marketing Intelligence Review, 2023-11, Vol.15 (2), p.24-29

Rauschnabel, Philipp A.

2023

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Augmented reality is eating the real-world! The substitution of physical products by holograms

Elements of strategic social media marketing: A holistic framework

What is XR? Towards a Framework for Augmented and Virtual Reality

Understanding the diffusion of virtual reality glasses: The role of media, fashion and technology

Wearable technologies: The role of usefulness and visibility in smartwatch adoption

An adoption framework for mobile augmented reality games: The case of Pokémon Go

Setting the future of digital and social media marketing research: Perspectives and research propositions

Virtually enhancing the real world with holograms: An exploration of expected gratifications of using augmented reality smart glasses

Augmented reality marketing: How mobile AR-apps can improve brands through inspiration

Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty

The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives

Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks

A cross-cultural comparison of Croatian and American social network sites: Exploring cultural differences in motives for Instagram use

What is augmented reality marketing? Its definition, complexity, and future

Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables

Can augmented reality satisfy consumers' need for touch?

Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing

Brand management in higher education: The University Brand Personality Scale

Augmented Reality and Virtual Reality: Changing Realities in a Dynamic World

Determining visitor engagement through augmented reality at science festivals: An experience economy perspective

You’re so lovable: Anthropomorphism and brand love

What motivates users to hashtag on social media?

Is brand love materialistic?

Social media monitoring: What can marketers learn from Facebook brand photos?

Boosting Brands with Augmented Reality: Why and When it Works

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