UB Paderborn / Katalog / Suche / in CDI

1 – 25 von 72

Sortiert nach

Understanding Customer Experience Throughout the Customer Journey

Journal of marketing, 2016-11, Vol.80 (6), p.69-96

2016

Link zum Volltext

Verfügbarkeit prüfen

Customer Experience Creation: Determinants, Dynamics and Management Strategies

Journal of retailing, 2009-03, Vol.85 (1), p.31-41

2009

Link zum Volltext

Verfügbarkeit prüfen

Customer Engagement Behavior: Theoretical Foundations and Research Directions

Journal of service research : JSR, 2010-08, Vol.13 (3), p.253-266

2010

Link zum Volltext

Verfügbarkeit prüfen

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

Journal of marketing, 2004-01, Vol.68 (1), p.109-127

2004

Link zum Volltext

Verfügbarkeit prüfen

The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research

Journal of the Academy of Marketing Science, 2004-07, Vol.32 (3), p.271-292

2004

Link zum Volltext

Verfügbarkeit prüfen

Moving the Customer Experience Field Forward: Introducing the Touchpoints, Context, Qualities (TCQ) Nomenclature

Journal of service research : JSR, 2020-11, Vol.23 (4), p.433-455

2020

Link zum Volltext

Verfügbarkeit prüfen

Capturing the Evolution of Customer–Firm Relationships: How Customers Become More (or Less) Valuable Over Time

Journal of retailing, 2013-09, Vol.89 (3), p.231-245

2013

Link zum Volltext

Verfügbarkeit prüfen

The WOW factor: Creating value through win-back offers to reacquire lost customers

Journal of retailing, 2007, Vol.83 (1), p.47-64

2007

Link zum Volltext

Verfügbarkeit prüfen

Gaining Customer Experience Insights That Matter

Journal of service research : JSR, 2019-02, Vol.22 (1), p.8-26

2019

Link zum Volltext

Verfügbarkeit prüfen

The Customer Pyramid: Creating and Serving Profitable Customers

California management review, 2001-07, Vol.43 (4), p.118-142

2001

Link zum Volltext

Verfügbarkeit prüfen

The Art of Creating Attractive Consumer Experiences at the Right Time: Skills Marketers Will Need to Survive and Thrive

GfK marketing intelligence review, 2016-11, Vol.8 (2), p.44-49

Lemon, Katherine N.

2016

Link zum Volltext

Verfügbarkeit prüfen

Service Research Priorities: Managing and Delivering Service in Turbulent Times

Journal of service research : JSR, 2021-08, Vol.24 (3), p.329-353

2021

Link zum Volltext

Verfügbarkeit prüfen

What Is the True Value of a Lost Customer?

Journal of service research : JSR, 2003-02, Vol.5 (3), p.196-208

2003

Link zum Volltext

Verfügbarkeit prüfen

Guest Editorial: Responsible Research in Marketing

Journal of the Academy of Marketing Science, 2022, Vol.50 (1), p.8-12

2022

Link zum Volltext

Verfügbarkeit prüfen

Successful customer value management: Key lessons and emerging trends

European management journal, 2013-02, Vol.31 (1), p.1-15

2013

Link zum Volltext

Verfügbarkeit prüfen

Service Research Priorities: Designing Sustainable Service Ecosystems

Journal of service research : JSR, 2021-11, Vol.24 (4), p.462-479

2021

Link zum Volltext

Verfügbarkeit prüfen

Why customers won't relate: Obstacles to relationship marketing engagement

Journal of business research, 2011-07, Vol.64 (7), p.749-756

2011

Link zum Volltext

Verfügbarkeit prüfen

Longitudinal upgrades and asymmetric effects of satisfaction and perceived-value

The Journal of services marketing, 2023-03, Vol.37 (4), p.478-495

2023

Link zum Volltext

Verfügbarkeit prüfen

Responding to the 98%: face-enhancing strategies for dealing with rejected customer ideas

Journal of the Academy of Marketing Science, 2016-11, Vol.44 (6), p.685-706

2016

Link zum Volltext

Verfügbarkeit prüfen

A Dynamic Model of Customers' Usage of Services: Usage as an Antecedent and Consequence of Satisfaction

Journal of marketing research, 1999-05, Vol.36 (2), p.171

1999

Link zum Volltext

Verfügbarkeit prüfen

The Reinforcing Effects of Loyalty Program Partnerships and Core Service Usage: A Longitudinal Analysis

Journal of service research : JSR, 2009-05, Vol.11 (4), p.357-370

2009

Link zum Volltext

Verfügbarkeit prüfen

How Customer Participation in B2B Peer-to-Peer Problem-Solving Communities Influences the Need for Traditional Customer Service

Journal of service research : JSR, 2015-02, Vol.18 (1), p.23-38

2015

Link zum Volltext

Verfügbarkeit prüfen

Antecedents of peripheral services cross-buying behavior

Journal of retailing and consumer services, 2017-05, Vol.36, p.218-224

2017

Link zum Volltext

Verfügbarkeit prüfen

The Effect of Service Experiences over Time on a Supplier's Retention of Business Customers

Management science, 2006-12, Vol.52 (12), p.1811-1823

2006

Link zum Volltext

Verfügbarkeit prüfen

Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision

Journal of marketing, 2008-01, Vol.72 (1), p.46-64

2008

Link zum Volltext

Verfügbarkeit prüfen

1 – 25 von 72

Suche als RSS-Feed

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(58)
Mit Volltextzugriff
(72)

Publikationsform

Sprache

Englisch
(72)
Japanisch
(14)
Deutsch
(2)

Erscheinungsjahr

n.n

Thema

15 weitere anzeigen...

Weniger anzeigen...

Menü

Weitere Dienste

Einstellungen

Understanding Customer Experience Throughout the Customer Journey

Customer Experience Creation: Determinants, Dynamics and Management Strategies

Customer Engagement Behavior: Theoretical Foundations and Research Directions

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research

Moving the Customer Experience Field Forward: Introducing the Touchpoints, Context, Qualities (TCQ) Nomenclature

Capturing the Evolution of Customer–Firm Relationships: How Customers Become More (or Less) Valuable Over Time

The WOW factor: Creating value through win-back offers to reacquire lost customers

Gaining Customer Experience Insights That Matter

The Customer Pyramid: Creating and Serving Profitable Customers

The Art of Creating Attractive Consumer Experiences at the Right Time: Skills Marketers Will Need to Survive and Thrive

Service Research Priorities: Managing and Delivering Service in Turbulent Times

What Is the True Value of a Lost Customer?

Guest Editorial: Responsible Research in Marketing

Successful customer value management: Key lessons and emerging trends

Service Research Priorities: Designing Sustainable Service Ecosystems

Why customers won't relate: Obstacles to relationship marketing engagement

Longitudinal upgrades and asymmetric effects of satisfaction and perceived-value

Responding to the 98%: face-enhancing strategies for dealing with rejected customer ideas

A Dynamic Model of Customers' Usage of Services: Usage as an Antecedent and Consequence of Satisfaction

The Reinforcing Effects of Loyalty Program Partnerships and Core Service Usage: A Longitudinal Analysis

How Customer Participation in B2B Peer-to-Peer Problem-Solving Communities Influences the Need for Traditional Customer Service

Antecedents of peripheral services cross-buying behavior

The Effect of Service Experiences over Time on a Supplier's Retention of Business Customers

Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision

Suchergebnisse filtern