UB Paderborn / Katalog / Suche / in CDI

1 – 25 von 63

Sortiert nach

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising

Journal of marketing research, 2014-10, Vol.51 (5), p.527-545

2014

Link zum Volltext

Verfügbarkeit prüfen

Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

Journal of marketing, 2023-05, Vol.87 (3), p.319-336

2023

Link zum Volltext

Verfügbarkeit prüfen

Price and Advertising Effectiveness over the Business Cycle

Journal of marketing research, 2013-04, Vol.50 (2), p.177-193

2013

Link zum Volltext

Verfügbarkeit prüfen

What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

Journal of marketing research, 2010-12, Vol.47 (6), p.1011-1024

2010

Link zum Volltext

Verfügbarkeit prüfen

The Long-Term Effect of Marketing Strategy on Brand Sales

Journal of marketing research, 2010-10, Vol.47 (5), p.866-882

2010

Link zum Volltext

Verfügbarkeit prüfen

The Challenge of Retaining Customers Acquired with Free Trials

Journal of marketing research, 2015-04, Vol.52 (2), p.217-234

2015

Link zum Volltext

Verfügbarkeit prüfen

New Empirical Generalizations on the Determinants of Price Elasticity

Journal of marketing research, 2005-05, Vol.42 (2), p.141-156

2005

Link zum Volltext

Verfügbarkeit prüfen

Leveraging Brand Equity for Effective Visual Product Design

Journal of marketing research, 2020-04, Vol.57 (2), p.257-277

2020

Link zum Volltext

Verfügbarkeit prüfen

Spotlight Personnel: How Hiring and Turnover Drive Service Performance Versus Demand

Journal of marketing research, 2022-08, Vol.59 (4), p.797-820

2022

Link zum Volltext

Verfügbarkeit prüfen

Losses Loom "Longer" Than Gains: Modeling the Impact of Service Crises on Perceived Service Quality over Time

Journal of marketing research, 2015-10, Vol.52 (5), p.642-656

2015

Link zum Volltext

Verfügbarkeit prüfen

The impact of pre- and post-launch publicity and advertising on new product sales

International journal of research in marketing, 2015-12, Vol.32 (4), p.408-417

2015

Link zum Volltext

Verfügbarkeit prüfen

Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies

Journal of marketing research, 2022-04, Vol.59 (2), p.251-270

2022

Link zum Volltext

Verfügbarkeit prüfen

Fanning the Flames? How Media Coverage of a Price War Affects Retailers, Consumers, and Investors

Journal of marketing research, 2015-10, Vol.52 (5), p.674-693

2015

Link zum Volltext

Verfügbarkeit prüfen

The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity

Marketing science (Providence, R.I.), 2011-11, Vol.30 (6), p.1115-1122

2011

Link zum Volltext

Verfügbarkeit prüfen

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Journal of marketing, 2017-05, Vol.81 (3), p.1-20

2017

Link zum Volltext

Verfügbarkeit prüfen

Winners and Losers in a Major Price War

Journal of marketing research, 2008-10, Vol.45 (5), p.499-518

2008

Link zum Volltext

Verfügbarkeit prüfen

The Dynamic Effect of Innovation on Market Structure

Journal of marketing research, 2004-05, Vol.41 (2), p.166-183

2004

Link zum Volltext

Verfügbarkeit prüfen

Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

International journal of research in marketing, 2007-03, Vol.24 (1), p.31-47

2007

Link zum Volltext

Verfügbarkeit prüfen

Optimizing Retail Assortments

Marketing science (Providence, R.I.), 2013-09, Vol.32 (5), p.699-715

2013

Link zum Volltext

Verfügbarkeit prüfen

Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research

Journal of the Academy of Marketing Science, 2017-09, Vol.45 (5), p.593-615

2017

Link zum Volltext

Verfügbarkeit prüfen

Brand Buzz in the Echoverse

Journal of marketing, 2016-05, Vol.80 (3), p.1-24

2016

Link zum Volltext

Verfügbarkeit prüfen

Building Brands

Marketing science (Providence, R.I.), 2008-11, Vol.27 (6), p.1036-1054

2008

Link zum Volltext

Verfügbarkeit prüfen

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

Journal of marketing, 2013-03, Vol.77 (2), p.58-77

2013

Link zum Volltext

Verfügbarkeit prüfen

The Dynamic Interplay Between Recorded Music and Live Concerts: The Role of Piracy, Unbundling, and Artist Characteristics

Journal of marketing, 2017-07, Vol.81 (4), p.67-87

2017

Link zum Volltext

Verfügbarkeit prüfen

Engaging the unengaged customer: The value of a retailer mobile app

International journal of research in marketing, 2019-09, Vol.36 (3), p.420-438

2019

Link zum Volltext

Verfügbarkeit prüfen

1 – 25 von 63

Suche als RSS-Feed

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(58)
Mit Volltextzugriff
(63)

Publikationsform

Artikel
(59)
Buchkapitel
(4)

Sprache

Erscheinungsjahr

n.n

Thema

Business & Economics
(53)
Social Sciences
(53)
Business
(51)
Marketing
(38)
Studies
(32)
Brands
(13)
Europe
(11)
Advertising
(10)
Consumer Behavior
(10)
Brand
(9)
Modeling
(8)
Retail Stores
(8)
Sales Promotions
(8)
Business And International Management
(7)
Consumer Economics: Empirical Analysis
(7)
Economics And Econometrics
(7)
Packaged Goods
(7)
Consumer
(6)
Elasticity
(6)
Elasticity Of Demand
(6)

15 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

... seit 90 Tagen
(1)

Menü

Weitere Dienste

Einstellungen

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising

Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

Price and Advertising Effectiveness over the Business Cycle

What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

The Long-Term Effect of Marketing Strategy on Brand Sales

The Challenge of Retaining Customers Acquired with Free Trials

New Empirical Generalizations on the Determinants of Price Elasticity

Leveraging Brand Equity for Effective Visual Product Design

Spotlight Personnel: How Hiring and Turnover Drive Service Performance Versus Demand

Losses Loom "Longer" Than Gains: Modeling the Impact of Service Crises on Perceived Service Quality over Time

The impact of pre- and post-launch publicity and advertising on new product sales

Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies

Fanning the Flames? How Media Coverage of a Price War Affects Retailers, Consumers, and Investors

The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Winners and Losers in a Major Price War

The Dynamic Effect of Innovation on Market Structure

Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

Optimizing Retail Assortments

Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research

Brand Buzz in the Echoverse

Building Brands

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

The Dynamic Interplay Between Recorded Music and Live Concerts: The Role of Piracy, Unbundling, and Artist Characteristics

Engaging the unengaged customer: The value of a retailer mobile app

Suchergebnisse filtern