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Live Fast, Die Young: Optimizing Retention Times in High-Rate Contact Stabilization for Maximal Recovery of Organics from Wastewater

Environmental science & technology, 2016-09, Vol.50 (17), p.9781-9790

2016

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Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of marketing, 2009-09, Vol.73 (5), p.90-102

2009

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What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance

Journal of marketing, 2013-01, Vol.77 (1), p.31-51

2013

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Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media

Journal of marketing, 2018-01, Vol.82 (1), p.37-56

2018

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Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully

Journal of marketing, 2008-05, Vol.72 (3), p.14-31

2008

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Demonstrating the Value of Marketing

Journal of marketing, 2016-11, Vol.80 (6), p.173-190

2016

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Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment

Journal of retailing, 2015-06, Vol.91 (2), p.182-197

2015

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Social Media Metrics — A Framework and Guidelines for Managing Social Media

Journal of interactive marketing, 2013-11, Vol.27 (4), p.281-298

2013

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Mind-Set Metrics in Market Response Models: An Integrative Approach

Journal of marketing research, 2010-08, Vol.47 (4), p.672-684

2010

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Models That Matter: How Quantitative Marketing Research Can Impact Public Policy

Journal of public policy & marketing, 2022-07, Vol.41 (3), p.206-210

2022

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Informational Challenges in Omnichannel Marketing: Remedies and Future Research

Journal of marketing, 2021-01, Vol.85 (1), p.103-120

2021

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Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression

Marketing science (Providence, R.I.), 2011-07, Vol.30 (4), p.604-611

2011

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Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey

Journal of interactive marketing, 2020-11, Vol.52 (1), p.20-34

2020

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App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?

Journal of marketing, 2018-09, Vol.82 (5), p.20-44

2018

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Private-Label Use and Store Loyalty

Journal of marketing, 2008-11, Vol.72 (6), p.19-30

2008

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The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions

Journal of marketing research, 2008-06, Vol.45 (3), p.293-306

2008

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How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods

Journal of retailing, 2007-08, Vol.83 (3), p.297-308

Pauwels, Koen

2007

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Consumer Attitude Metrics for Guiding Marketing Mix Decisions

Marketing science (Providence, R.I.), 2014-07, Vol.33 (4), p.534-550

2014

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No Comment?! The Drivers of Reactions to Online Posts in Professional Groups

Journal of interactive marketing, 2016-08, Vol.35, p.1-15

2016

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The formation, evolution and replacement of price–quality relationships

Journal of the Academy of Marketing Science, 2016, Vol.44 (1), p.46-65

2016

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The Hare and the Tortoise: Do Earlier Adopters of Online Channels Purchase More?

Journal of retailing, 2015-06, Vol.91 (2), p.289-308

2015

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Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets

International journal of research in marketing, 2013-03, Vol.30 (1), p.57-68

2013

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Modeling Dynamic Relations Among Marketing and Performance Metrics

Foundations and trends in marketing, 2018-01, Vol.11 (4), p.215-301

Pauwels, Koen H.

2018

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Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

Journal of interactive marketing, 2020-05, Vol.50 (1), p.136-155

2020

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Fanning the Flames? How Media Coverage of a Price War Affects Retailers, Consumers, and Investors

Journal of marketing research, 2015-10, Vol.52 (5), p.674-693

2015

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Live Fast, Die Young: Optimizing Retention Times in High-Rate Contact Stabilization for Maximal Recovery of Organics from Wastewater

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance

Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media

Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully

Demonstrating the Value of Marketing

Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment

Social Media Metrics — A Framework and Guidelines for Managing Social Media

Mind-Set Metrics in Market Response Models: An Integrative Approach

Models That Matter: How Quantitative Marketing Research Can Impact Public Policy

Informational Challenges in Omnichannel Marketing: Remedies and Future Research

Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression

Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey

App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?

Private-Label Use and Store Loyalty

The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions

How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods

Consumer Attitude Metrics for Guiding Marketing Mix Decisions

No Comment?! The Drivers of Reactions to Online Posts in Professional Groups

The formation, evolution and replacement of price–quality relationships

The Hare and the Tortoise: Do Earlier Adopters of Online Channels Purchase More?

Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets

Modeling Dynamic Relations Among Marketing and Performance Metrics

Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

Fanning the Flames? How Media Coverage of a Price War Affects Retailers, Consumers, and Investors

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