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A strategic framework for artificial intelligence in marketing

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.30-50

2021

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Artificial Intelligence in Service

Journal of service research : JSR, 2018-05, Vol.21 (2), p.155-172

2018

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Engaged to a Robot? The Role of AI in Service

Journal of service research : JSR, 2021-02, Vol.24 (1), p.30-41

2021

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How Information Technology Strategy and Investments Influence Firm Performance: Conjecture and Empirical Evidence

MIS quarterly, 2016-03, Vol.40 (1), p.223-246

2016

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The Service Revolution and the Transformation of Marketing Science

Marketing science (Providence, R.I.), 2014-03, Vol.33 (2), p.206-221

2014

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The future of marketing

International journal of research in marketing, 2020-03, Vol.37 (1), p.15-26

Rust, Roland T.

2020

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Marketing Models of Service and Relationships

Marketing science (Providence, R.I.), 2006-11, Vol.25 (6), p.560-580

2006

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The Effect of Customer Satisfaction on Consumer Spending Growth

Journal of marketing research, 2010-02, Vol.47 (1), p.28-35

2010

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Return on Marketing: Using Customer Equity to Focus Marketing Strategy

Journal of marketing, 2004-01, Vol.68 (1), p.109-127

2004

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Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing

Journal of marketing research, 2005-11, Vol.42 (4), p.431-442

2005

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Measuring Marketing Productivity: Current Knowledge and Future Directions

Journal of marketing, 2004-10, Vol.68 (4), p.76-89

2004

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The Path to Customer Centricity

Journal of service research : JSR, 2006-11, Vol.9 (2), p.113-124

2006

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My Mobile Music: An Adaptive Personalization System for Digital Audio Players

Marketing science (Providence, R.I.), 2009-01, Vol.28 (1), p.52-68

2009

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A Framework for Collaborative Artificial Intelligence in Marketing

Journal of retailing, 2022-06, Vol.98 (2), p.209-223

2022

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Outside-in marketing: Why, when and how?

Industrial marketing management, 2020-08, Vol.89, p.102-104

Rust, Roland T.

2020

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Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

Journal of marketing, 2002-10, Vol.66 (4), p.7-24

2002

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Agent-based modeling in marketing: Guidelines for rigor

International journal of research in marketing, 2011-09, Vol.28 (3), p.181-193

2011

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The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy

1, 2021

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Technology-driven service strategy

Journal of the Academy of Marketing Science, 2017-11, Vol.45 (6), p.906-924

2017

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Brand Buzz in the Echoverse

Journal of marketing, 2016-05, Vol.80 (3), p.1-24

2016

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The Caring Machine: Feeling AI for Customer Care

Journal of marketing, 2024-09, Vol.88 (5), p.1-23

2024

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Adaptive personalization using social networks

Journal of the Academy of Marketing Science, 2016, Vol.44 (1), p.66-87

2016

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WILLINGNESS-TO-PAY FOR CRIME CONTROL PROGRAMS

Criminology (Beverly Hills), 2004-02, Vol.42 (1), p.89-110

2004

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The duality of decisions and the case for impulsiveness metrics

Journal of the Academy of Marketing Science, 2012-05, Vol.40 (3), p.468-479

2012

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The Customer Pyramid: Creating and Serving Profitable Customers

California management review, 2001-07, Vol.43 (4), p.118-142

2001

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A strategic framework for artificial intelligence in marketing

Artificial Intelligence in Service

Engaged to a Robot? The Role of AI in Service

How Information Technology Strategy and Investments Influence Firm Performance: Conjecture and Empirical Evidence

The Service Revolution and the Transformation of Marketing Science

The future of marketing

Marketing Models of Service and Relationships

The Effect of Customer Satisfaction on Consumer Spending Growth

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing

Measuring Marketing Productivity: Current Knowledge and Future Directions

The Path to Customer Centricity

My Mobile Music: An Adaptive Personalization System for Digital Audio Players

A Framework for Collaborative Artificial Intelligence in Marketing

Outside-in marketing: Why, when and how?

Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

Agent-based modeling in marketing: Guidelines for rigor

The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy

Technology-driven service strategy

Brand Buzz in the Echoverse

The Caring Machine: Feeling AI for Customer Care

Adaptive personalization using social networks

WILLINGNESS-TO-PAY FOR CRIME CONTROL PROGRAMS

The duality of decisions and the case for impulsiveness metrics

The Customer Pyramid: Creating and Serving Profitable Customers

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