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Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing

Schulkind, Andrew

1st ed., 2022

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Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business

1, 2018

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The Dynamics of Influencer Marketing: A Multidisciplinary Approach

1, 2023

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The New Luxury Experience: Creating the Ultimate Customer Experience

Batat, Wided

1, 2019

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Marketing in Latin America and the Caribbean: Contemporary Case Studies

1, 2022

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Online influencer marketing

Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251

2022

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Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience Through Digital Customer Engagement

1, 2023

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Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

1, 2016

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Next Stop Metaverse: A Quick Guide to Concepts, Uses, and Potential for Research and Practice

1st ed. 2023., 2023

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Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

1st, 2021

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Contemporary Issues in Social Media Marketing

1, 2018

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Organizing for Marketing Excellence

Journal of marketing, 2016-11, Vol.80 (6), p.6-35

2016

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Building Corporate Identity, Image and Reputation in the Digital Era

1, 2022

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Successful Social Media and Ecommerce Strategies in the Wine Industry

1, 2015

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The Customer Experience Model

Aliekperov, Adyl

1st edition, 2021

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Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

Bianchi, Anna

1, 2021

Volltextzugriff (PDF)

The Routledge Companion to Contemporary Brand Management

1st edition., 2016

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Sensory Marketing

1, 2009

Volltextzugriff (PDF)

Tourism marketing: a collaborative approach

1st ed., 2004

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Tribute to a marketing legend: Commemorating the contributions of Shelby D. Hunt with implications for the future of marketing

Journal of business research, 2023-09, Vol.164, p.113954, Article 113954

2023

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Places: Identity, Image and Reputation

Anholt, Simon

1, 2016

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Elements of strategic social media marketing: A holistic framework

Journal of business research, 2017-01, Vol.70, p.118-126

2017

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Business to business digital content marketing: marketers’ perceptions of best practice

Journal of research in interactive marketing, 2014-10, Vol.8 (4), p.269-293

2014

Volltextzugriff (PDF)

B2B Brand Management

1. Aufl., 2006

Volltextzugriff (PDF)

Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan

Culver, Annika A

1, 2023

Volltextzugriff (PDF)

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Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing

Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business

The Dynamics of Influencer Marketing: A Multidisciplinary Approach

The New Luxury Experience: Creating the Ultimate Customer Experience

Marketing in Latin America and the Caribbean: Contemporary Case Studies

Online influencer marketing

Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience Through Digital Customer Engagement

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

Next Stop Metaverse: A Quick Guide to Concepts, Uses, and Potential for Research and Practice

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

Contemporary Issues in Social Media Marketing

Organizing for Marketing Excellence

Building Corporate Identity, Image and Reputation in the Digital Era

Successful Social Media and Ecommerce Strategies in the Wine Industry

The Customer Experience Model

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

The Routledge Companion to Contemporary Brand Management

Sensory Marketing

Tourism marketing: a collaborative approach

Tribute to a marketing legend: Commemorating the contributions of Shelby D. Hunt with implications for the future of marketing

Places: Identity, Image and Reputation

Elements of strategic social media marketing: A holistic framework

Business to business digital content marketing: marketers’ perceptions of best practice

B2B Brand Management

Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan

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