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How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.24-42

2020

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The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size

Sustainability, 2023-04, Vol.15 (7), p.5711

2023

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Guest Editorial: Responsible Research in Marketing

Journal of the Academy of Marketing Science, 2022, Vol.50 (1), p.8-12

2022

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The Marketing Matrix: How the Corporation Gets Its Power – And How We Can Reclaim It

Hastings, Gerard

1, 2013

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Analysis of the Differences in Using Online Marketing Tools for Measuring its Effectiveness in the Segment of Small and Medium-Sized Companies in the Czech Republic

European research studies, 2022-10, Vol.25 (4), p.3

2022

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Skippable Ads: Interactive Advertising on Digital Media Platforms

Marketing science (Providence, R.I.), 2022-05, Vol.41 (3), p.528-547

2022

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Online marketing practices of regenerative medicine clinics in US-Mexico border region: a web surveillance study

Stem cell research & therapy, 2021-03, Vol.12 (1), p.189-189, Article 189

2021

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An economic model of multi-level marketing

PloS one, 2021-07, Vol.16 (7), p.e0253700-e0253700

2021

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Marketing of medicines in primary care: An analysis of direct marketing mailings and advertisements

PloS one, 2023-08, Vol.18 (8), p.e0290603-e0290603

2023

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Barriers of marketing effectiveness and efficiency within companies: a qualitative study

E+M Ekonomie a Management, 2014-10, Vol.17 (4), p.111-124

2014

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Marketing Consultant Helps Independent Pharmacies Thrive: Bridget Hanna Focuses on Boosting Compounding Services, Events, OTC Services, and Social Media

Pharmacy times, 2021-02, Vol.87 (2), p.66

Berger, Karen

2021

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Behavioral biases in marketing

Journal of the Academy of Marketing Science, 2020-05, Vol.48 (3), p.449-477

2020

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The Marketing Firm and the Consumer Organization: A Comparative Analysis With Special Reference to Charitable Organizations

Frontiers in psychology, 2020-11, Vol.11, p.535793-535793

2020

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Bayesian Statistics and Marketing

Marketing science (Providence, R.I.), , Vol.22 (3), p.304-328

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Applying Persuasion Theory to Sport Properties' Digital Media

Journal of managerial issues, 2021-09, Vol.33 (3), p.237

2021

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Marketing Intelligence: Boom or Bust of Service Marketing?

International journal of interactive multimedia and artificial intelligence, 2022-12, Vol.7 (7), p.115

Lies, Jan

2022

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Linking Service and Finance

Marketing science (Providence, R.I.), 2006-11, Vol.25 (6), p.587-589

Anderson, Eugene W.

2006

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Can Direct Marketing Increase Fishery Profitability and Environmental Quality? Empirical Evidence of Aquaculture Farm Households in Taiwan

Agriculture (Basel), 2023-06, Vol.13 (6), p.1270

2023

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Machine learning as an effective paradigm for persuasive message design

Quality & quantity, 2020-06, Vol.54 (3), p.1023-1045

2020

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Direct Marketing Experiences Among Individuals With Current and Lifetime Gambling Disorder

Frontiers in psychology, 2020-08, Vol.11, p.1957-1957

2020

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How do the success factors driving repurchase intent differ between male and female customers?

Journal of the Academy of Marketing Science, 2014-03, Vol.42 (2), p.171-185

2014

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Recruitment of men to a multi-centre diabetes prevention trial: an evaluation of traditional and online promotional strategies

Trials, 2019-06, Vol.20 (1), p.366-366, Article 366

2019

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Learning from Experience, Simply

Marketing science (Providence, R.I.), 2015-01, Vol.34 (1), p.1-19

2015

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Online and Offline Recruitment of Young Women for a Longitudinal Health Survey: Findings From the Australian Longitudinal Study on Women's Health 1989-95 Cohort

Journal of medical Internet research, 2015-05, Vol.17 (5), p.e109-e109

2015

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The Equivalence of Bundling and Advance Sales

Marketing science (Providence, R.I.), 2014-03, Vol.33 (2), p.259-272

2014

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How artificial intelligence will change the future of marketing

The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size

Guest Editorial: Responsible Research in Marketing

The Marketing Matrix: How the Corporation Gets Its Power – And How We Can Reclaim It

Analysis of the Differences in Using Online Marketing Tools for Measuring its Effectiveness in the Segment of Small and Medium-Sized Companies in the Czech Republic

Skippable Ads: Interactive Advertising on Digital Media Platforms

Online marketing practices of regenerative medicine clinics in US-Mexico border region: a web surveillance study

An economic model of multi-level marketing

Marketing of medicines in primary care: An analysis of direct marketing mailings and advertisements

Barriers of marketing effectiveness and efficiency within companies: a qualitative study

Marketing Consultant Helps Independent Pharmacies Thrive: Bridget Hanna Focuses on Boosting Compounding Services, Events, OTC Services, and Social Media

Behavioral biases in marketing

The Marketing Firm and the Consumer Organization: A Comparative Analysis With Special Reference to Charitable Organizations

Bayesian Statistics and Marketing

Applying Persuasion Theory to Sport Properties' Digital Media

Marketing Intelligence: Boom or Bust of Service Marketing?

Linking Service and Finance

Can Direct Marketing Increase Fishery Profitability and Environmental Quality? Empirical Evidence of Aquaculture Farm Households in Taiwan

Machine learning as an effective paradigm for persuasive message design

Direct Marketing Experiences Among Individuals With Current and Lifetime Gambling Disorder

How do the success factors driving repurchase intent differ between male and female customers?

Recruitment of men to a multi-centre diabetes prevention trial: an evaluation of traditional and online promotional strategies

Learning from Experience, Simply

Online and Offline Recruitment of Young Women for a Longitudinal Health Survey: Findings From the Australian Longitudinal Study on Women's Health 1989-95 Cohort

The Equivalence of Bundling and Advance Sales

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