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The Role of Culture in International Relationship Marketing

Journal of marketing, 2014-09, Vol.78 (5), p.78-98

2014

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I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring

Journal of marketing research, 2023-04, Vol.60 (2), p.355-370

2023

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Transforming Relationship Marketing: Strategies and Business Models in the Digital Age

1st, 2021

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Boundary spanner corruption: a potential dark side of multi-level trust in marketing relationships

Journal of the Academy of Marketing Science, 2022-09, Vol.50 (5), p.889-914

2022

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International Relationship Marketing: Intellectual Foundations and Avenues for Further Research

Journal of international marketing (East Lansing, Mich.), 2015-12, Vol.23 (4), p.1-21

2015

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CSR and Customer Value Co-creation Behavior: The Moderation Mechanisms of Servant Leadership and Relationship Marketing Orientation

Journal of business ethics, 2019-03, Vol.155 (2), p.379-398

Luu, Trong Tuan

2019

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Consumer-Brand Relationships: Theory and practice

1, 2012

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Examination of Restaurant Quality, Relationship Benefits, and Customer Reciprocity From the Perspective of Relationship Marketing Investments

Journal of hospitality & tourism research (Washington, D.C.), 2017-01, Vol.41 (1), p.66-92

2017

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Why customers won't relate: Obstacles to relationship marketing engagement

Journal of business research, 2011-07, Vol.64 (7), p.749-756

2011

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Examining the antecedents and consequences of gratitude

The Journal of services marketing, 2017-01, Vol.31 (1), p.34-47

2017

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Importance of closed-loop supply chain relationships for product remanufacturing

International journal of production economics, 2008-10, Vol.115 (2), p.336-348

2008

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Relationship marketing readiness: theoretical background and measurement directions

The Journal of services marketing, 2017-01, Vol.31 (3), p.218-225

Grönroos, Christian

2017

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Handle with care! Service contract termination as a service delivery task

European journal of marketing, 2022-11, Vol.56 (12), p.3169-3196

2022

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Performance Implications of CRM Technology Use: A Multilevel Field Study of Business Customers and Their Providers in the Telecommunications Industry

Information systems research, 2012-06, Vol.23 (2), p.418-435

2012

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Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.742-760

2015

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Online relationship marketing and affective customer commitment – The mediating role of trust

Journal of financial services marketing, 2016-06, Vol.21 (2), p.127-140

2016

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Linking relationship marketing to customer loyalty in the e-banking context: The central role of customer satisfaction

Gadjah Mada international journal of business, 2024-01, Vol.26 (1), p.109-140

Hoang, Dung Phuong

2024

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Perceptions of visitor relationship marketing opportunities by destination marketers: An importance-performance analysis

Tourism management (1982), 2012-10, Vol.33 (5), p.1281-1285

2012

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Cross-functional issues in the implementation of relationship marketing through customer relationship management

European management journal, 2001-10, Vol.19 (5), p.534-542

2001

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Customer Loyalty Programmes in South Africa: Past, Present and Future Trajectories

International journal of customer relationship marketing and management, 2023, Vol.14 (1), p.1-16

2023

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The role of relationship marketing investments in customer reciprocity

International journal of contemporary hospitality management, 2014-11, Vol.26 (8), p.1200-1224

2014

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Building customer relations over the Internet

Industrial marketing management, 2002-02, Vol.31 (2), p.155-163

2002

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Relationship marketing orientation: scale development and cross-cultural validation

Journal of business research, 2005-02, Vol.58 (2), p.185-194

2005

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Arctic attachment and experiential relationship marketing in Arctic tourism

Scandinavian journal of hospitality and tourism, 2020-03, Vol.20 (2), p.178-203

2020

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A behavioral model of international channel relationships

Journal of business-to-business marketing, 2017-10, Vol.24 (4), p.257-282

2017

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The Role of Culture in International Relationship Marketing

I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring

Transforming Relationship Marketing: Strategies and Business Models in the Digital Age

Boundary spanner corruption: a potential dark side of multi-level trust in marketing relationships

International Relationship Marketing: Intellectual Foundations and Avenues for Further Research

CSR and Customer Value Co-creation Behavior: The Moderation Mechanisms of Servant Leadership and Relationship Marketing Orientation

Consumer-Brand Relationships: Theory and practice

Examination of Restaurant Quality, Relationship Benefits, and Customer Reciprocity From the Perspective of Relationship Marketing Investments

Why customers won't relate: Obstacles to relationship marketing engagement

Examining the antecedents and consequences of gratitude

Importance of closed-loop supply chain relationships for product remanufacturing

Relationship marketing readiness: theoretical background and measurement directions

Handle with care! Service contract termination as a service delivery task

Performance Implications of CRM Technology Use: A Multilevel Field Study of Business Customers and Their Providers in the Telecommunications Industry

Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context

Online relationship marketing and affective customer commitment – The mediating role of trust

Linking relationship marketing to customer loyalty in the e-banking context: The central role of customer satisfaction

Perceptions of visitor relationship marketing opportunities by destination marketers: An importance-performance analysis

Cross-functional issues in the implementation of relationship marketing through customer relationship management

Customer Loyalty Programmes in South Africa: Past, Present and Future Trajectories

The role of relationship marketing investments in customer reciprocity

Building customer relations over the Internet

Relationship marketing orientation: scale development and cross-cultural validation

Arctic attachment and experiential relationship marketing in Arctic tourism

A behavioral model of international channel relationships

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