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Sodium snackdown: Comparing branded vs. private label savoury snacks from 2008 and 2021 against the WHO sodium global benchmarks

Proceedings of the Nutrition Society, 2023, Vol.82 (OCE4), Article E270

2023

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The Future of Private Labels: Towards a Smart Private Label Strategy

Journal of retailing, 2021-03, Vol.97 (1), p.99-115

2021

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A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands

Journal of business research, 2016-09, Vol.69 (9), p.3740-3747

2016

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Identifying the Factors Affecting Purchase of Private Label Brands

International journal of marketing and business communication, 2021-01, Vol.10 (3), p.1

Savita, Madhuri Ubba

2021

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Dual Branding by National Brand Manufacturers: Drivers and Outcomes

Journal of marketing, 2024-05, Vol.88 (3), p.69-87

2024

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The effects of organic labels on global, local, and private brands: More hype than substance?

Journal of business research, 2013-08, Vol.66 (8), p.1035-1043

2013

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Private-Label Use and Store Loyalty

Journal of marketing, 2008-11, Vol.72 (6), p.19-30

2008

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Private-Label Use and Store Loyalty

Journal of marketing, 2008-11, Vol.72 (6), p.19-30

2008

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Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

Journal of marketing, 2013-03, Vol.77 (2), p.58-77

2013

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Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands

European management journal, 2019-02, Vol.37 (1), p.117-128

2019

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Exploring the holistic nature of a multi-level retail brand: a scoping review

The journal of product & brand management, 2024-08, Vol.33 (5), p.561-575

2024

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Store Brand Quality and Retailer’s Product Line Design

Journal of retailing, 2017-12, Vol.93 (4), p.527-540

2017

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What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

Journal of marketing research, 2010-12, Vol.47 (6), p.1011-1024

2010

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Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Marketing science (Providence, R.I.), 2020-03, Vol.39 (2), p.382-406

2020

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Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice

Journal of marketing research, 2010-10, Vol.47 (5), p.791-807

2010

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Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership

Production and operations management, 2020-01, Vol.29 (1), p.118-137

2020

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Brand image and customers' willingness to pay a price premium for food brands

The journal of product & brand management, 2014-01, Vol.23 (2), p.90-102

2014

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Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research

Journal of retailing, 2022-03, Vol.98 (1), p.5-23

2022

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Quality and Private Label Encroachment Strategy

Production and operations management, 2022-01, Vol.31 (1), p.374-390

2022

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How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe

Journal of marketing, 2007-01, Vol.71 (1), p.1-15

2007

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Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation

Journal of business research, 2011-02, Vol.64 (2), p.220-226

2011

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Determinants of Store Brand Share

Journal of retailing, 2014-06, Vol.90 (2), p.141-153

2014

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Let Your Banner Wave? Antecedents and Performance Implications of Retailers' Private-Label Branding Strategies

Journal of marketing, 2016-07, Vol.80 (4), p.1-19

2016

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Private label partnerships with retailers: a risk or opportunity for producers?

International journal of retail & distribution management, 2024-05, Vol.52 (13), p.16-30

2024

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Brand management and consumer experience in emerging markets: directions for future research

International marketing review, 2017-07, Vol.34 (4), p.458-462

2017

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Sodium snackdown: Comparing branded vs. private label savoury snacks from 2008 and 2021 against the WHO sodium global benchmarks

The Future of Private Labels: Towards a Smart Private Label Strategy

A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands

Identifying the Factors Affecting Purchase of Private Label Brands

Dual Branding by National Brand Manufacturers: Drivers and Outcomes

The effects of organic labels on global, local, and private brands: More hype than substance?

Private-Label Use and Store Loyalty

Private-Label Use and Store Loyalty

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands

Exploring the holistic nature of a multi-level retail brand: a scoping review

Store Brand Quality and Retailer’s Product Line Design

What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice

Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership

Brand image and customers' willingness to pay a price premium for food brands

Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research

Quality and Private Label Encroachment Strategy

How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe

Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation

Determinants of Store Brand Share

Let Your Banner Wave? Antecedents and Performance Implications of Retailers' Private-Label Branding Strategies

Private label partnerships with retailers: a risk or opportunity for producers?

Brand management and consumer experience in emerging markets: directions for future research

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