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Understanding Customer Experience Throughout the Customer Journey

Journal of marketing, 2016-11, Vol.80 (6), p.69-96

2016

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Digital transformation: A multidisciplinary reflection and research agenda

Journal of business research, 2021-01, Vol.122, p.889-901

2021

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Loyalty Formation for Different Customer Journey Segments

Journal of retailing, 2019-09, Vol.95 (3), p.9-29

2019

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Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value

Journal of the Academy of Marketing Science, 2018-05, Vol.46 (3), p.366-383

2018

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Device Switching in Online Purchasing: Examining the Strategic Contingencies

Journal of marketing, 2018-09, Vol.82 (5), p.1-19

2018

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Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development

Journal of marketing, 2003-10, Vol.67 (4), p.30-45

Verhoef, Peter C.

2003

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Customer Engagement as a New Perspective in Customer Management

Journal of service research : JSR, 2010-08, Vol.13 (3), p.247-252

2010

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Understanding the Marketing Department's Influence within the Firm

Journal of marketing, 2009-03, Vol.73 (2), p.14-37

2009

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Customer Experience Creation: Determinants, Dynamics and Management Strategies

Journal of retailing, 2009-03, Vol.85 (1), p.31-41

2009

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The effects of customer equity drivers on loyalty across services industries and firms

Journal of the Academy of Marketing Science, 2017-05, Vol.45 (3), p.336-356

2017

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Customer Engagement Behavior: Theoretical Foundations and Research Directions

Journal of service research : JSR, 2010-08, Vol.13 (3), p.253-266

2010

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Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products

Journal of marketing, 2014-03, Vol.78 (2), p.52-68

2014

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Multichannel customer management: Understanding the research-shopper phenomenon

International journal of research in marketing, 2007-06, Vol.24 (2), p.129-148

2007

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Understanding consumers' multichannel choices across the different stages of the buying process

Marketing letters, 2012-12, Vol.23 (4), p.987-1003

2012

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Antecedents of Webrooming in Omnichannel Retailing

Frontiers in psychology, 2020-11, Vol.11, p.606798-606798

2020

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The Impact of Consumer Confidence on Store Satisfaction and Share of Wallet Formation

Journal of retailing, 2015-09, Vol.91 (3), p.516-532

2015

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The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators

Marketing letters, 2017-12, Vol.28 (4), p.607-619

2017

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Critical Incidents and the Impact of Satisfaction on Customer Share

Journal of marketing, 2008-07, Vol.72 (4), p.123-142

2008

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Reward redemption effects in a loyalty program when customers choose how much and when to redeem

International journal of research in marketing, 2014-12, Vol.31 (4), p.339-355

2014

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Synergistic and cannibalization effects in a partnership loyalty program

Journal of the Academy of Marketing Science, 2021-09, Vol.49 (5), p.1021-1042

2021

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The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research

Journal of the Academy of Marketing Science, 2004-07, Vol.32 (3), p.271-292

2004

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From Multi-Channel Retailing to Omni-Channel Retailing: Introduction to the Special Issue on Multi-Channel Retailing

Journal of retailing, 2015-06, Vol.91 (2), p.174

2015

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Omni-channel retailing: some reflections

Journal of strategic marketing, 2021-10, Vol.29 (7), p.608-616

Verhoef, Peter C.

2021

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Marketing perspectives on digital business models: A framework and overview of the special issue

International journal of research in marketing, 2019-09, Vol.36 (3), p.341-349

2019

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Drivers of and Barriers to Organic Purchase Behavior

Journal of retailing, 2015-09, Vol.91 (3), p.436-450

2015

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Understanding Customer Experience Throughout the Customer Journey

Digital transformation: A multidisciplinary reflection and research agenda

Loyalty Formation for Different Customer Journey Segments

Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value

Device Switching in Online Purchasing: Examining the Strategic Contingencies

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development

Customer Engagement as a New Perspective in Customer Management

Understanding the Marketing Department's Influence within the Firm

Customer Experience Creation: Determinants, Dynamics and Management Strategies

The effects of customer equity drivers on loyalty across services industries and firms

Customer Engagement Behavior: Theoretical Foundations and Research Directions

Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products

Multichannel customer management: Understanding the research-shopper phenomenon

Understanding consumers' multichannel choices across the different stages of the buying process

Antecedents of Webrooming in Omnichannel Retailing

The Impact of Consumer Confidence on Store Satisfaction and Share of Wallet Formation

The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators

Critical Incidents and the Impact of Satisfaction on Customer Share

Reward redemption effects in a loyalty program when customers choose how much and when to redeem

Synergistic and cannibalization effects in a partnership loyalty program

The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research

From Multi-Channel Retailing to Omni-Channel Retailing: Introduction to the Special Issue on Multi-Channel Retailing

Omni-channel retailing: some reflections

Marketing perspectives on digital business models: A framework and overview of the special issue

Drivers of and Barriers to Organic Purchase Behavior

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