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Should We Delight the Customer?

Journal of the Academy of Marketing Science, 2000, Vol.28 (1), p.86-94

2000

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The Customer Economics of Internet Privacy

Journal of the Academy of Marketing Science, 2002-09, Vol.30 (4), p.455-464

2002

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Identification of hypoxia-responsive genes in a dopaminergic cell line by subtractive cDNA libraries and microarray analysis

Parkinsonism & related disorders, 2001-07, Vol.7 (3), p.273-281

2001

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Selective Activation of p38 alpha and p38 gamma by Hypoxia: Role in Regulation of Cyclin D1 by Hypoxia in PC12 Cells

The Journal of biological chemistry, 1999-08, Vol.274 (33), p.23570-23576

1999

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Hypoxia activates Akt and induces phosphorylation of GSK-3 in PC12 cells

Cellular signalling, 2001, Vol.13 (1), p.23-27

2001

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Regulation of CREB by moderate hypoxia in PC12 cells

Advances in experimental medicine and biology, 2000, Vol.475, p.143

2000

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Handbook of Service Marketing Research

1, 2014

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Return on Marketing: Using Customer Equity to Focus Marketing Strategy

Journal of marketing, 2004-01, Vol.68 (1), p.109-127

2004

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Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing

Journal of marketing research, 2005-11, Vol.42 (4), p.431-442

2005

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Calcium-dependent activation of Pyk2 by hypoxia

Cellular signalling, 2002-02, Vol.14 (2), p.133-137

2002

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Measuring Marketing Productivity: Current Knowledge and Future Directions

Journal of marketing, 2004-10, Vol.68 (4), p.76-89

2004

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Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

Journal of marketing, 2002-10, Vol.66 (4), p.7-24

2002

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Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities, and Combinations of Criteria

Management science, 1995-02, Vol.41 (2), p.322-333

1995

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The Role of Marketing

Journal of marketing, 1999, Vol.63, p.180

1999

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Optimizing the Marketing Interventions Mix in Intermediate-Term CRM

Marketing science (Providence, R.I.), 2005-07, Vol.24 (3), p.477-489

2005

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WILLINGNESS-TO-PAY FOR CRIME CONTROL PROGRAMS

Criminology (Beverly Hills), 2004-02, Vol.42 (1), p.89-110

2004

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Determining the optimal return on investment for an advertising campaign

European journal of operational research, 1996-12, Vol.95 (3), p.511-521

1996

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The Customer Pyramid: Creating and Serving Profitable Customers

California management review, 2001-07, Vol.43 (4), p.118-142

2001

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Customer delight: Foundations, findings, and managerial insight

Journal of retailing, 1997, Vol.73 (3), p.311-336

1997

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E-Service and the Consumer

International journal of electronic commerce, 2001-03, Vol.5 (3), p.85-101

2001

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Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services

Marketing science (Providence, R.I.), 1997-01, Vol.16 (2), p.129-145

1997

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Return on Quality (ROQ): Making Service Quality Financially Accountable

Journal of marketing, 1995-04, Vol.59 (2), p.58-70

1995

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Reliability Measures for Qualitative Data: Theory and Implications

Journal of marketing research, 1994-02, Vol.31 (1), p.1

1994

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Customer satisfaction, customer retention, and market share

Journal of retailing, 1993-06, Vol.69 (2), p.193-215

1993

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What You Don't Know About Customer-Perceived Quality: The Role of Customer Expectation Distributions

Marketing science (Providence, R.I.), 1999-01, Vol.18 (1), p.77-92

1999

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Should We Delight the Customer?

The Customer Economics of Internet Privacy

Identification of hypoxia-responsive genes in a dopaminergic cell line by subtractive cDNA libraries and microarray analysis

Selective Activation of p38 alpha and p38 gamma by Hypoxia: Role in Regulation of Cyclin D1 by Hypoxia in PC12 Cells

Hypoxia activates Akt and induces phosphorylation of GSK-3 in PC12 cells

Regulation of CREB by moderate hypoxia in PC12 cells

Handbook of Service Marketing Research

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing

Calcium-dependent activation of Pyk2 by hypoxia

Measuring Marketing Productivity: Current Knowledge and Future Directions

Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities, and Combinations of Criteria

The Role of Marketing

Optimizing the Marketing Interventions Mix in Intermediate-Term CRM

WILLINGNESS-TO-PAY FOR CRIME CONTROL PROGRAMS

Determining the optimal return on investment for an advertising campaign

The Customer Pyramid: Creating and Serving Profitable Customers

Customer delight: Foundations, findings, and managerial insight

E-Service and the Consumer

Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services

Return on Quality (ROQ): Making Service Quality Financially Accountable

Reliability Measures for Qualitative Data: Theory and Implications

Customer satisfaction, customer retention, and market share

What You Don't Know About Customer-Perceived Quality: The Role of Customer Expectation Distributions

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