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Thinking inside the Box: Why Consumers Enjoy Constrained Creative Experiences

Journal of marketing research, 2007-08, Vol.44 (3), p.357-369

2007

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Customization in Luxury Brands: Can Valentino Get Personal?

Journal of marketing research, 2020-10, Vol.57 (5), p.937-947

2020

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Designing the Solution: The Impact of Constraints on Consumers’ Creativity

The Journal of consumer research, 2005-06, Vol.32 (1), p.13-22

2005

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From Vision to Reality: Lessons in Creating a Marketplace of Ideas

Journal of marketing, 2022-11, Vol.86 (6), p.4-12

2022

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Brand Building on the Doorstep: The Importance of the First (Physical) Impression

Journal of retailing, 2020-03, Vol.96 (1), p.155-167

Moreau, C. Page

2020

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The Rise of New Technologies in Marketing: A Framework and Outlook

Journal of marketing, 2022-01, Vol.86 (1), p.1-6

2022

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Reality Check: Infusing Ecological Value into Academic Marketing Research

Journal of marketing, 2021-03, Vol.85 (2), p.1-13

2021

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To Each His Own? How Comparisons with Others Influence Consumers’ Evaluations of Their Self‐Designed Products

The Journal of consumer research, 2010-02, Vol.36 (5), p.806-819

2010

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Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty, and Newness Perceptions

The Journal of product innovation management, 2013-03, Vol.30 (2), p.192-208

2013

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The past, present, and future of innovation research

Marketing letters, 2020-09, Vol.31 (2/3), p.187-198

2020

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Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions

Journal of marketing, 2024-01, Vol.88 (1), p.1-14

2024

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The Influence and Value of Analogical Thinking during New Product Ideation

Journal of marketing research, 2002-02, Vol.39 (1), p.47-60

2002

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Entrenched Knowledge Structures and Consumer Response to New Products

Journal of marketing research, 2001-02, Vol.38 (1), p.14-29

2001

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Buying Beauty for the Long Run: (Mis)predicting Liking of Product Aesthetics

The Journal of consumer research, 2018-08, Vol.45 (2), p.275-297

2018

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“What Is It?” Categorization Flexibility and Consumers' Responses to Really New Products

The Journal of consumer research, 2001-03, Vol.27 (4), p.489-498

2001

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From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations

Journal of marketing, 2006-07, Vol.70 (3), p.44-57

2006

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Facilitating and Rewarding Creativity During New Product Development

Journal of marketing, 2011-07, Vol.75 (4), p.53-67

2011

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The Downstream Consequences of Problem-Solving Mindsets: How Playing with LEGO Influences Creativity

Journal of marketing research, 2016-02, Vol.53 (1), p.18-30

2016

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The Price of Beauty: Differential Effects of Design Elements with and without Cost Implications in Nonprofit Donor Solicitations

The Journal of consumer research, 2017-12, Vol.44 (4), p.794-815

2017

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When Two Wrongs Make a Right: Using Conjunctive Enablers to Enhance Evaluations for Extremely Incongruent New Products

The Journal of consumer research, 2018-04, Vol.44 (6), p.1379-1396

2018

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Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation

The Journal of consumer research, 2017-12, Vol.44 (4), p.816-832

2017

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Challenging the Boundaries of Marketing

Journal of marketing, 2019-09, Vol.83 (5), p.1-4

2019

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JM as a Marketplace of Ideas

Journal of marketing, 2019-01, Vol.83 (1), p.1-7

2019

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That’s Not How I Remember It: Willfully Ignorant Memory for Ethical Product Attribute Information

The Journal of consumer research, 2018-06, Vol.45 (1), p.185-207

2018

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It's the Thought (and the Effort) That Counts: How Customizing for Others Differs from Customizing for Oneself

Journal of marketing, 2011-09, Vol.75 (5), p.120-133

2011

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Thinking inside the Box: Why Consumers Enjoy Constrained Creative Experiences

Customization in Luxury Brands: Can Valentino Get Personal?

Designing the Solution: The Impact of Constraints on Consumers’ Creativity

From Vision to Reality: Lessons in Creating a Marketplace of Ideas

Brand Building on the Doorstep: The Importance of the First (Physical) Impression

The Rise of New Technologies in Marketing: A Framework and Outlook

Reality Check: Infusing Ecological Value into Academic Marketing Research

To Each His Own? How Comparisons with Others Influence Consumers’ Evaluations of Their Self‐Designed Products

Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty, and Newness Perceptions

The past, present, and future of innovation research

Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions

The Influence and Value of Analogical Thinking during New Product Ideation

Entrenched Knowledge Structures and Consumer Response to New Products

Buying Beauty for the Long Run: (Mis)predicting Liking of Product Aesthetics

“What Is It?” Categorization Flexibility and Consumers' Responses to Really New Products

From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations

Facilitating and Rewarding Creativity During New Product Development

The Downstream Consequences of Problem-Solving Mindsets: How Playing with LEGO Influences Creativity

The Price of Beauty: Differential Effects of Design Elements with and without Cost Implications in Nonprofit Donor Solicitations

When Two Wrongs Make a Right: Using Conjunctive Enablers to Enhance Evaluations for Extremely Incongruent New Products

Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation

Challenging the Boundaries of Marketing

JM as a Marketplace of Ideas

That’s Not How I Remember It: Willfully Ignorant Memory for Ethical Product Attribute Information

It's the Thought (and the Effort) That Counts: How Customizing for Others Differs from Customizing for Oneself

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