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Retailing and retailing research in the age of big data analytics

International journal of research in marketing, 2020-03, Vol.37 (1), p.3-14

Dekimpe, Marnik G.

2020

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Retailing Research in Rapidly Changing Times: On the Danger of Being Leapfrogged by Practice

Journal of retailing, 2019-03, Vol.95 (1), p.6-9

2019

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Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

Journal of marketing, 2023-05, Vol.87 (3), p.319-336

2023

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The Effect of Customer Satisfaction on Consumer Spending Growth

Journal of marketing research, 2010-02, Vol.47 (1), p.28-35

2010

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Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation

Journal of marketing, 2013-07, Vol.77 (4), p.86-103

2013

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Price and Advertising Effectiveness over the Business Cycle

Journal of marketing research, 2013-04, Vol.50 (2), p.177-193

2013

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The Impact of a Product-Harm Crisis on Marketing Effectiveness

Marketing science (Providence, R.I.), 2007-03, Vol.26 (2), p.230-245

2007

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The Entry Strategy of Retail Firms into Transition Economies

Journal of marketing, 2007-04, Vol.71 (2), p.196-212

2007

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Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research

Journal of the Academy of Marketing Science, 2017-09, Vol.45 (5), p.593-615

2017

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Business cycle research in marketing: a review and research agenda

Journal of the Academy of Marketing Science, 2018, Vol.46 (1), p.31-58

2018

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Do Promotions Benefit Manufacturers, Retailers, or Both?

Management science, 2004-05, Vol.50 (5), p.617-629

2004

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Proximity-store introductions: A new route to big-box retailer success?

Journal of retailing, 2023-12, Vol.99 (4), p.621-633

2023

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Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

Journal of marketing, 2013-03, Vol.77 (2), p.58-77

2013

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Gains and losses of exclusivity in grocery retailing

International journal of research in marketing, 2014-09, Vol.31 (3), p.239-252

2014

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Let Your Banner Wave? Antecedents and Performance Implications of Retailers' Private-Label Branding Strategies

Journal of marketing, 2016-07, Vol.80 (4), p.1-19

2016

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Measuring and testing Granger causality over the spectrum: An application to European production expectation surveys

International journal of forecasting, 2008-07, Vol.24 (3), p.414-431

2008

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Retailing in times of soaring inflation: What we know, what we don't know, and a research agenda

Journal of retailing, 2023-09, Vol.99 (3), p.322-336

2023

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Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand

Journal of marketing research, 2020-08, Vol.57 (4), p.677-694

2020

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Do consumers benefit from national-brand listings by hard discounters?

Journal of the Academy of Marketing Science, 2024, Vol.52 (1), p.97-118

2024

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Using technology to bring online convenience to offline shopping

Marketing letters, 2020-03, Vol.31 (1), p.25-29

2020

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How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands

International journal of research in marketing, 2002-12, Vol.19 (4), p.337-348

2002

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Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions

Journal of retailing, 2014-06, Vol.90 (2), p.125-140

2014

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Strategic Assortment Decisions in Information-Intensive and Turbulent Environments

Journal of retailing, 2011-07, Vol.87, p.S17-S28

2011

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Persistence Modeling in Marketing: Descriptive, Predictive, and Normative Uses

Australasian marketing journal, 2024-05, Vol.32 (2), p.91-97

2024

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Competitive Reactions to Advertising and Promotion Attacks

Marketing science (Providence, R.I.), 2005-01, Vol.24 (1), p.35-54

2005

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Retailing and retailing research in the age of big data analytics

Retailing Research in Rapidly Changing Times: On the Danger of Being Leapfrogged by Practice

Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

The Effect of Customer Satisfaction on Consumer Spending Growth

Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation

Price and Advertising Effectiveness over the Business Cycle

The Impact of a Product-Harm Crisis on Marketing Effectiveness

The Entry Strategy of Retail Firms into Transition Economies

Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research

Business cycle research in marketing: a review and research agenda

Do Promotions Benefit Manufacturers, Retailers, or Both?

Proximity-store introductions: A new route to big-box retailer success?

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

Gains and losses of exclusivity in grocery retailing

Let Your Banner Wave? Antecedents and Performance Implications of Retailers' Private-Label Branding Strategies

Measuring and testing Granger causality over the spectrum: An application to European production expectation surveys

Retailing in times of soaring inflation: What we know, what we don't know, and a research agenda

Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand

Do consumers benefit from national-brand listings by hard discounters?

Using technology to bring online convenience to offline shopping

How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands

Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions

Strategic Assortment Decisions in Information-Intensive and Turbulent Environments

Persistence Modeling in Marketing: Descriptive, Predictive, and Normative Uses

Competitive Reactions to Advertising and Promotion Attacks

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