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Commentary: Trajectories and Twists: Perspectives on Marketing Agility from Emerging Markets

Journal of marketing, 2021-01, Vol.85 (1), p.59-63

2021

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Better Marketing for a Better World

Journal of marketing, 2021-05, Vol.85 (3), p.1-9

2021

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Big Data for Good: Insights from Emerging Markets

The Journal of product innovation management, 2017-09, Vol.34 (5), p.703-713

2017

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Radical Innovation Across Nations: The Preeminence of Corporate Culture

Journal of marketing, 2009-01, Vol.73 (1), p.3-23

2009

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Consumer Cocreation in New Product Development

Journal of service research : JSR, 2010-08, Vol.13 (3), p.283-296

2010

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Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump

Journal of marketing, 2023-03, Vol.87 (2), p.232-252

2023

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Pathways to Profits: The Impact of Marketing vs. Finance Skills on Business Performance

Management science, 2018-12, Vol.64 (12), p.5559-5583

2018

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Indirect Learning: How Emerging-Market Firms Grow in Developed Markets

Journal of marketing, 2015-01, Vol.79 (1), p.10-28

2015

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Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less

Journal of marketing research, 2014-12, Vol.51 (6), p.676-690

2014

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When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs

Marketing science (Providence, R.I.), 2023-01, Vol.42 (1), p.137-165

2023

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The Fruits of Legitimacy:Why Some New Ventures Gain More from Innovation Than Others

Journal of marketing, 2008-07, Vol.72 (4), p.58-75

2008

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When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

Journal of marketing research, 2010-12, Vol.47 (6), p.1162-1176

2010

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Managing the Future: CEO Attention and Innovation Outcomes

Journal of marketing, 2007-10, Vol.71 (4), p.84-101

2007

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The Performance Impact of Core-Component Outsourcing: Insights from the LCD TV Industry

Journal of marketing research, 2021-08, Vol.58 (4), p.801-826

2021

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Introduction to the Special Section on Business and Climate Change

Management science, 2023-12, Vol.69 (12), p.7347-7351

2023

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The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?

Journal of marketing, 2005-01, Vol.69 (1), p.114-130

2005

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The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation

Journal of marketing, 2000-07, Vol.64 (3), p.1-17

2000

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Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals

Journal of marketing, 2003-10, Vol.67 (4), p.82-102

2003

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Reaching for rigor and relevance: better marketing research for a better world

Marketing letters, 2023-03, Vol.34 (1), p.1-12

2023

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Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-Term Stock Returns

Journal of marketing research, 2007-02, Vol.44 (1), p.57-72

2007

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Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize

Journal of marketing research, 1998-11, Vol.35 (4), p.474

1998

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What to Say When: Advertising Appeals in Evolving Markets

Journal of marketing research, 2001-11, Vol.38 (4), p.399-414

2001

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Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and Why Some Do Better Than Others)

Journal of marketing, 2011-09, Vol.75 (5), p.53-70

2011

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Pathways to profits: Identifying separate channels of small firm growth through business training

2016

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What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation

Journal of marketing, 2003-07, Vol.67 (3), p.1-18

2003

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Commentary: Trajectories and Twists: Perspectives on Marketing Agility from Emerging Markets

Better Marketing for a Better World

Big Data for Good: Insights from Emerging Markets

Radical Innovation Across Nations: The Preeminence of Corporate Culture

Consumer Cocreation in New Product Development

Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump

Pathways to Profits: The Impact of Marketing vs. Finance Skills on Business Performance

Indirect Learning: How Emerging-Market Firms Grow in Developed Markets

Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less

When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs

The Fruits of Legitimacy:Why Some New Ventures Gain More from Innovation Than Others

When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

Managing the Future: CEO Attention and Innovation Outcomes

The Performance Impact of Core-Component Outsourcing: Insights from the LCD TV Industry

Introduction to the Special Section on Business and Climate Change

The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?

The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation

Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals

Reaching for rigor and relevance: better marketing research for a better world

Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-Term Stock Returns

Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize

What to Say When: Advertising Appeals in Evolving Markets

Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and Why Some Do Better Than Others)

Pathways to profits: Identifying separate channels of small firm growth through business training

What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation

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