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Employees' awareness of their impact on corporate reputation

Journal of business research, 2011-07, Vol.64 (7), p.657-663

Helm, Sabrina

2011

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The challenge of brand building: proposal of a model

Revista brasileira de marketing, 2020-04, Vol.19 (2), p.470

2020

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Enlightening the brand building–audience response link

The journal of brand management, 2023-11, Vol.30 (6), p.550-566

Veloutsou, Cleopatra

2023

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Do Salespeople's In-Role and Extrarole Brand-building Behaviors Contribute to Customer Loyalty Transfer?

Social behavior and personality, 2015-01, Vol.43 (1), p.153-166

2015

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Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

Journal of marketing, 2017-09, Vol.81 (5), p.1-15

2017

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Residents’ Place Satisfaction and Place Attachment on Destination Brand-Building Behaviors: Conceptual and Empirical Differentiation

Journal of travel research, 2018-11, Vol.57 (8), p.1026-1041

2018

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Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach

Journal of business research, 2016-09, Vol.69 (9), p.3341-3351

2016

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Leveraging secondary associations to build brand equity: theoretical perspectives and practical applications

International journal of advertising, 2020-05, Vol.39 (4), p.448-465

Keller, Kevin Lane

2020

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Internal Branding: Social Identity and Social Exchange Perspectives on Turning Employees into Brand Champions

Journal of service research : JSR, 2014-08, Vol.17 (3), p.310-325

2014

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Brand strategies in social media in hospitality and tourism

International journal of contemporary hospitality management, 2018-01, Vol.30 (1), p.343-364

2018

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Building and leveraging sports brands: evidence from 50 years of German professional soccer

Journal of the Academy of Marketing Science, 2018-07, Vol.46 (4), p.591-611

2018

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Managing employee attention and internal branding

Journal of business research, 2017-10, Vol.79, p.1-11

2017

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Impact of Organizational Brand-Building Strategies on Organizational Brand Equity: A Moderating Role of Brand-Oriented Leadership

Frontiers in psychology, 2022-07, Vol.13, p.919054

Wei, Zhang

2022

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Brand orientation, brand-building behavior and brand identity in SMEs: an empirical evaluation

Marketing intelligence & planning, 2020-10, Vol.38 (7), p.813-828

2020

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Corporate brand building in different stages of small business growth

The journal of brand management, 2010-10, Vol.18 (2), p.115-133

2010

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Stakeholder value-based place brand building

The journal of product & brand management, 2018-12, Vol.27 (7), p.807-818

2018

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Challenges in gaining supply chain competitiveness: Supplier response strategies and determinants

Industrial marketing management, 2018-07, Vol.72, p.138-151

2018

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Just Survive or Thrive? Effect of Psychological and Organizational Resilience on Adoption of Innovative Strategies by Hospitality Sector Post Covid-19

Tourism planning & development, 2023-03, Vol.20 (2), p.188-211

2023

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Managing country-of-origin affiliations for luxury brand-building in China

Australasian marketing journal, 2019-02, Vol.27 (1), p.14-23

2019

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Data-driven budget allocation of retail media by ad product, funnel metric, and brand size

Journal of marketing analytics, 2024-06, Vol.12 (2), p.235-249

2024

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Impact of government brand-building promotion on enterprise financial performance: empirical evidence from China

Total quality management & business excellence, 2017-07, Vol.28 (9-10), p.1023-1040

2017

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Stakeholder expectations and contributions to creating a market for automated, connected, electric and shared vehicles

Research in transportation business & management, 2023-10, Vol.50, p.101036, Article 101036

2023

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Managerial strategies to promote employee brand consistent behavior: The new frontier for brand building strategies

EuroMed Journal of Business, 2018-07, Vol.13 (2), p.185-200

2018

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Fostering international brand loyalty through committed and attached relationships

International business review, 2011-10, Vol.20 (5), p.521-534

Tsai, Shu-pei

2011

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The five phases of SME brand-building

The journal of brand management, 2013-06, Vol.20 (6), p.445-457

2013

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Employees' awareness of their impact on corporate reputation

The challenge of brand building: proposal of a model

Enlightening the brand building–audience response link

Do Salespeople's In-Role and Extrarole Brand-building Behaviors Contribute to Customer Loyalty Transfer?

Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

Residents’ Place Satisfaction and Place Attachment on Destination Brand-Building Behaviors: Conceptual and Empirical Differentiation

Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach

Leveraging secondary associations to build brand equity: theoretical perspectives and practical applications

Internal Branding: Social Identity and Social Exchange Perspectives on Turning Employees into Brand Champions

Brand strategies in social media in hospitality and tourism

Building and leveraging sports brands: evidence from 50 years of German professional soccer

Managing employee attention and internal branding

Impact of Organizational Brand-Building Strategies on Organizational Brand Equity: A Moderating Role of Brand-Oriented Leadership

Brand orientation, brand-building behavior and brand identity in SMEs: an empirical evaluation

Corporate brand building in different stages of small business growth

Stakeholder value-based place brand building

Challenges in gaining supply chain competitiveness: Supplier response strategies and determinants

Just Survive or Thrive? Effect of Psychological and Organizational Resilience on Adoption of Innovative Strategies by Hospitality Sector Post Covid-19

Managing country-of-origin affiliations for luxury brand-building in China

Data-driven budget allocation of retail media by ad product, funnel metric, and brand size

Impact of government brand-building promotion on enterprise financial performance: empirical evidence from China

Stakeholder expectations and contributions to creating a market for automated, connected, electric and shared vehicles

Managerial strategies to promote employee brand consistent behavior: The new frontier for brand building strategies

Fostering international brand loyalty through committed and attached relationships

The five phases of SME brand-building

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