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B2B Brand Management

1. Aufl., 2006

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Organizing for Marketing Excellence

Journal of marketing, 2016-11, Vol.80 (6), p.6-35

2016

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Building Corporate Identity, Image and Reputation in the Digital Era

1, 2022

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Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

Bianchi, Anna

1, 2021

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Tribute to a marketing legend: Commemorating the contributions of Shelby D. Hunt with implications for the future of marketing

Journal of business research, 2023-09, Vol.164, p.113954, Article 113954

2023

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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of marketing, 2016-11, Vol.80 (6), p.122-145

2016

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Marketing Analytics for Data-Rich Environments

Journal of marketing, 2016-11, Vol.80 (6), p.97-121

2016

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Marketing Higher Education: Understanding How to Build and Promote the University Brand

Koku, Paul Sergius

1st, 2023

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Responsible Marketing for Well-being and Society: A Research Companion

1, 2024

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Relationship Marketing in the Digital Age

1, 2019

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A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of marketing, 2016-11, Vol.80 (6), p.146-172

2016

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The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy

Journal of the Academy of Marketing Science, 2023-09, Vol.51 (5), p.966-989

2023

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Airline Marketing and Management

Shaw, Stephen

Seventh edition., 2011

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Reinventing Marketing to Manage the Environmental Imperative

Journal of marketing, 2011-07, Vol.75 (4), p.132-135

Kotler, Philip

2011

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Entrepreneurial Marketing: How to Develop Customer Demand

Nijssen, Edwin J.

Third edition., 2022

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Beyond Hofstede: Culture Frameworks for Global Marketing and Management

Nakata, Cheryl

1, 2009

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Understanding Customer Experience Throughout the Customer Journey

Journal of marketing, 2016-11, Vol.80 (6), p.69-96

2016

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Marketing Communication Policies

2007th edition, 2006

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When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

Journal of marketing research, 2010-12, Vol.47 (6), p.1162-1176

2010

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Capabilities for market-shaping: triggering and facilitating increased value creation

Journal of the Academy of Marketing Science, 2019-07, Vol.47 (4), p.617-639

2019

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Improving marketing success: The role of tacit knowledge exchange between sales and marketing

Journal of business research, 2014-03, Vol.67 (3), p.324-331

2014

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Personalized mobile marketing strategies

Journal of the Academy of Marketing Science, 2020, Vol.48 (1), p.64-78

2020

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The Marketing Mix Revisited: Towards the 21st Century Marketing

Journal of marketing management, 2006-04, Vol.22 (3-4), p.407-438

Constantinides, E.

2006

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Creating Enduring Customer Value

Journal of marketing, 2016-11, Vol.80 (6), p.36-68

2016

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Demonstrating the Value of Marketing

Journal of marketing, 2016-11, Vol.80 (6), p.173-190

2016

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B2B Brand Management

Organizing for Marketing Excellence

Building Corporate Identity, Image and Reputation in the Digital Era

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

Tribute to a marketing legend: Commemorating the contributions of Shelby D. Hunt with implications for the future of marketing

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Marketing Analytics for Data-Rich Environments

Marketing Higher Education: Understanding How to Build and Promote the University Brand

Responsible Marketing for Well-being and Society: A Research Companion

Relationship Marketing in the Digital Age

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy

Airline Marketing and Management

Reinventing Marketing to Manage the Environmental Imperative

Entrepreneurial Marketing: How to Develop Customer Demand

Beyond Hofstede: Culture Frameworks for Global Marketing and Management

Understanding Customer Experience Throughout the Customer Journey

Marketing Communication Policies

When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

Capabilities for market-shaping: triggering and facilitating increased value creation

Improving marketing success: The role of tacit knowledge exchange between sales and marketing

Personalized mobile marketing strategies

The Marketing Mix Revisited: Towards the 21st Century Marketing

Creating Enduring Customer Value

Demonstrating the Value of Marketing

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