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Bayesian Statistics and Marketing

1. Aufl., 2012

Volltextzugriff (PDF)

Building Corporate Identity, Image and Reputation in the Digital Era

1, 2022

Volltextzugriff (PDF)

Product Innovation Management: Intelligence, Discovery, Development

1st ed. 2021., 2021

Volltextzugriff (PDF)

The Reality of Virtuality: Harness the Power of Virtual Reality to Connect with Consumers

1, 2023

Volltextzugriff (PDF)

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

1st, 2021

Volltextzugriff (PDF)

The Routledge Companion to Strategic Marketing

1st edition, 2021

Volltextzugriff (PDF)

Corporate Brand Design: Developing and Managing Brand Identity

1, 2022

Volltextzugriff (PDF)

Relationship Marketing in the Digital Age

1, 2019

Volltextzugriff (PDF)

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Kall, Jacek

1st, 2021

Volltextzugriff (PDF)

Handbook of Qualitative Research Methods in Marketing

1, 2006

Volltextzugriff (PDF)

Philosophy of Marketing: The New Realist Approach

1, 2022

Volltextzugriff (PDF)

Women in Tourism in Asian Muslim Countries

1st Edition 2021, 2021

Volltextzugriff (PDF)

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

1, 2011

Volltextzugriff (PDF)

Brand Gender: Increasing Brand Equity through Brand Personality

Lieven, Theo

1, 2017

Volltextzugriff (PDF)

Customer Accounting: Creating Value with Customer Analytics

1st ed. 2019., 2018

Volltextzugriff (PDF)

Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

1st ed. 2019., 2019

Volltextzugriff (PDF)

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

Third edition., 2018

Volltextzugriff (PDF)

Brand Hate: Navigating Consumer Negativity in the Digital World

Kucuk, S. Umit

2nd ed. 2019, 2018

Volltextzugriff (PDF)

Advances in Luxury Brand Management

1, 2017

Volltextzugriff (PDF)

Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers

Cabigiosu, Anna

1, 2020

Volltextzugriff (PDF)

Social Commerce: Consumer Behaviour in Online Environments

1, 2019

Volltextzugriff (PDF)

EcoDesign and Sustainability II: Social Perspectives and Sustainability Assessment

1st Edition 2021, 2020

Volltextzugriff (PDF)

Defining, Measuring and Managing Consumer Experiences

Sorrentino, Annarita

1st edition, 2020

Volltextzugriff (PDF)

Researching Marketing Decisions: The Indian Context

Mehta, Ritu

1, 2019

Volltextzugriff (PDF)

Food Waste at Consumer Level: A Comprehensive Literature Review

Principato, Ludovica

1st ed. 2018 edition., 2018

Volltextzugriff (PDF)

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Bayesian Statistics and Marketing

Building Corporate Identity, Image and Reputation in the Digital Era

Product Innovation Management: Intelligence, Discovery, Development

The Reality of Virtuality: Harness the Power of Virtual Reality to Connect with Consumers

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

The Routledge Companion to Strategic Marketing

Corporate Brand Design: Developing and Managing Brand Identity

Relationship Marketing in the Digital Age

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Handbook of Qualitative Research Methods in Marketing

Philosophy of Marketing: The New Realist Approach

Women in Tourism in Asian Muslim Countries

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

Brand Gender: Increasing Brand Equity through Brand Personality

Customer Accounting: Creating Value with Customer Analytics

Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

Brand Hate: Navigating Consumer Negativity in the Digital World

Advances in Luxury Brand Management

Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers

Social Commerce: Consumer Behaviour in Online Environments

EcoDesign and Sustainability II: Social Perspectives and Sustainability Assessment

Defining, Measuring and Managing Consumer Experiences

Researching Marketing Decisions: The Indian Context

Food Waste at Consumer Level: A Comprehensive Literature Review

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