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Setting the future of digital and social media marketing research: Perspectives and research propositions

International journal of information management, 2021-08, Vol.59, p.102168, Article 102168

2021

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Strategic social media: from marketing to social change

1, 2016

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Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia

International review of management and marketing, 2023-05, Vol.13 (3), p.25-32

2023

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The takeoff of social media in tourism

Journal of Vacation Marketing, 2012-04, Vol.18 (2), p.93-103

2012

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SoLoMo marketing as a global tool for enhancing awareness of eco–innovations in Slovak business environment

Equilibrium (Toruń ), 2020-03, Vol.15 (1), p.133-150

2020

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Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

Journal of medical Internet research, 2022-03, Vol.24 (3), p.e29422-e29422

2022

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eWOM credibility on social networking sites: A framework

Journal of marketing communications, 2017-03, Vol.23 (2), p.149-161

2017

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Is this advertisement designed to appeal to you? Adolescents’ views about Instagram advertisements promoting ultra-processed products

Public health nutrition, 2024-03, Vol.27 (1), p.e96-e96

2024

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Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India

International journal of information management, 2020-08, Vol.53, p.102103-13, Article 102103

2020

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The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

Current issues in tourism, 2022-03, Vol.25 (5), p.823-843

2022

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Digital Advertising to Children

Pediatrics (Evanston), 2020-07, Vol.146 (1), p.e20201681

2020

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Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

International journal of information management, 2021-08, Vol.59, p.102293, Article 102293

2021

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COVID-washing of ultra-processed products: the content of digital marketing on Facebook during the COVID-19 pandemic in Uruguay

Public health nutrition, 2021-04, Vol.24 (5), p.1142-1152

2021

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The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality

Journal of marketing communications, 2023-01, Vol.29 (1), p.1-25

2023

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Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs

Equilibrium (Toruń ), 2020-09, Vol.15 (3), p.537-563

2020

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A Systematic Review of E-Cigarette Marketing Communication: Messages, Communication Channels, and Strategies

International journal of environmental research and public health, 2022-07, Vol.19 (15), p.9263

2022

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The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review

International journal of environmental research and public health, 2022-12, Vol.19 (24), p.16637

2022

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Social Marketing and Behaviour Change: Models, Theory and Applications

1, 2014

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Digital Marketing and Analytics Education: A Systematic Review

Journal of marketing education, 2024-04, Vol.46 (1), p.32-44

2024

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How the Spread of User-Generated Contents (UGC) Shapes International Tourism Distribution: Using Agent-Based Modeling to Inform Strategic UGC Marketing

Journal of travel research, 2021-09, Vol.60 (7), p.1469-1491

2021

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Search engine marketing is not all gold: Insights from Twitter and SEOClerks

International journal of information management, 2018-02, Vol.38 (1), p.107-116

2018

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Adolescent exposure to food and beverage marketing on social media by gender: a pilot study

Public health nutrition, 2023-01, Vol.26 (1), p.33-45

2023

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Food marketing on digital platforms: what do teens see?

Public health nutrition, 2024-01, Vol.27 (1), p.e48-27

2024

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Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?

Journal of travel & tourism marketing, 2011-05, Vol.28 (4), p.345-368

2011

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Metaverse – the new marketing universe

The Journal of business strategy, 2023-04, Vol.44 (3), p.119-125

2023

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Setting the future of digital and social media marketing research: Perspectives and research propositions

Strategic social media: from marketing to social change

Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia

The takeoff of social media in tourism

SoLoMo marketing as a global tool for enhancing awareness of eco–innovations in Slovak business environment

Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

eWOM credibility on social networking sites: A framework

Is this advertisement designed to appeal to you? Adolescents’ views about Instagram advertisements promoting ultra-processed products

Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India

The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

Digital Advertising to Children

Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

COVID-washing of ultra-processed products: the content of digital marketing on Facebook during the COVID-19 pandemic in Uruguay

The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality

Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs

A Systematic Review of E-Cigarette Marketing Communication: Messages, Communication Channels, and Strategies

The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review

Social Marketing and Behaviour Change: Models, Theory and Applications

Digital Marketing and Analytics Education: A Systematic Review

How the Spread of User-Generated Contents (UGC) Shapes International Tourism Distribution: Using Agent-Based Modeling to Inform Strategic UGC Marketing

Search engine marketing is not all gold: Insights from Twitter and SEOClerks

Adolescent exposure to food and beverage marketing on social media by gender: a pilot study

Food marketing on digital platforms: what do teens see?

Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?

Metaverse – the new marketing universe

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