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The role of data privacy in marketing

Journal of the Academy of Marketing Science, 2017-03, Vol.45 (2), p.135-155

2017

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Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products

Journal of marketing research, 2008-06, Vol.45 (3), p.379-389

2008

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A Meta-analytic Investigation of the Role of Valence in Online Reviews

Journal of interactive marketing, 2015-08, Vol.31, p.17-27

2015

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Identifying Response Styles: A Latent-Class Bilinear Multinomial Logit Model

Journal of marketing research, 2010-02, Vol.47 (1), p.157-172

2010

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Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective

Journal of public policy & marketing, 2012-10, Vol.31 (2), p.284-292

2012

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Aesthetic Incongruity Resolution

Journal of marketing research, 2011-04, Vol.48 (2), p.393-402

2011

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Normative Perspectives for Ethical and Socially Responsible Marketing

Journal of macromarketing, 2006-12, Vol.26 (2), p.154-177

2006

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Contingence de la décision: influence de la situation sur le recueil et la prédiction du choix: INTRODUCTION INTÉRÊT THÉORIQUE DE LA SITUATION DANS UN MODÈLE DE CHOIX DISCRET MISE EN OEUVRE DE L'ÉTUDE ÉLABORATION DES PLANS D'EXPÉRIENCE ET RECUEIL DES DONNÉES Élaboration des plans factoriels individuels Élaboration des plans d'expérience par ensemble de choix ÉLABORATION DES MODÈLES DE CHOIX Procédure de sélection des modèles Procédure d'évaluation de l'apport de la situation RÉSULTATS ET COMMENTAIRES Analyse du modèle SIT, à partir du plan d'expérience « vacances X situation » Effets de la

Recherche et applications en marketing, 2003-06, Vol.18 (2), p.31

Gabriel, Patrick

2003

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Analyzing interpersonal communications in industrial marketing negotiations

Journal of the Academy of Marketing Science, 1991-04, Vol.19 (2), p.129-139

1991

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Perceived Societal Benefit of Selected Product Classes: A Test of a Product Differentiation Framework

Journal of macromarketing, 1989-12, Vol.9 (2), p.44-54

1989

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Attitudes toward Product Differentiation: A Social Utility Perspective

Journal of public policy & marketing, 1987-01, Vol.6 (1), p.142-156

1987

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Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis

Journal of marketing research, 2005-08, Vol.42 (3), p.346-357

2005

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Forward-Looking Focus: Can Firms Have Adaptive Foresight?

Journal of service research : JSR, 2006-11, Vol.9 (2), p.168-183

2006

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Alternative Trade Organization and Subjective Quality of Life: The Case of Latin American Coffee Producers

Journal of Macromarketing, 2011-09, Vol.31 (3), p.276-290

2011

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The Impact of Corporate Culture, the Reward System, and Perceived Moral Intensity on Marketing Students' Ethical Decision Making

Journal of marketing education, 2005-04, Vol.27 (1), p.68-80

2005

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The Effects of Bar-Sponsored Alcohol Beverage Promotions across Binge and Nonbinge Drinkers

Journal of public policy & marketing, 2001-10, Vol.20 (2), p.240-253

2001

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Expert systems in marketing: Guidelines for development

Journal of the Academy of Marketing Science, 1992-12, Vol.20 (1), p.73-80

1992

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Cognitive consistency of marketing managers in ethical situations

Journal of the Academy of Marketing Science, 1992-07, Vol.20 (3), p.245-252

1992

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The Family That Gambles Together: Business and Social Concerns

Journal of travel research, 1996-01, Vol.34 (3), p.70-74

1996

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The Birth of Modern Entitlement Programs: Reports from the Field and Implications for Welfare Policy

Journal of public policy & marketing, 1996-10, Vol.15 (2), p.263-277

1996

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The Impact of Inferential Beliefs on Product Evaluations

Journal of marketing research, 1982-08, Vol.19 (3), p.324-333

1982

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Industrial Buyers' Choice Strategies: A Protocol Analysis

Journal of marketing research, 1980-02, Vol.17 (1), p.34-44

1980

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Does a Change in Customer Loyalty Occur When a New Car Agency Is Sold?

Journal of marketing research, 1976-05, Vol.13 (2), p.173-177

1976

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The Integrative Justice Model for Marketing to the Poor: An Extension of S-D Logic to Distributive Justice and Macromarketing

Journal of macromarketing, 2011-06, Vol.31 (2), p.135-147

2011

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Dashboards as a Service: Why, What, How, and What Research Is Needed?

Journal of service research : JSR, 2009-11, Vol.12 (2), p.175-189

2009

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The role of data privacy in marketing

Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products

A Meta-analytic Investigation of the Role of Valence in Online Reviews

Identifying Response Styles: A Latent-Class Bilinear Multinomial Logit Model

Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective

Aesthetic Incongruity Resolution

Normative Perspectives for Ethical and Socially Responsible Marketing

Analyzing interpersonal communications in industrial marketing negotiations

Perceived Societal Benefit of Selected Product Classes: A Test of a Product Differentiation Framework

Attitudes toward Product Differentiation: A Social Utility Perspective

Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis

Forward-Looking Focus: Can Firms Have Adaptive Foresight?

Alternative Trade Organization and Subjective Quality of Life: The Case of Latin American Coffee Producers

The Impact of Corporate Culture, the Reward System, and Perceived Moral Intensity on Marketing Students' Ethical Decision Making

The Effects of Bar-Sponsored Alcohol Beverage Promotions across Binge and Nonbinge Drinkers

Expert systems in marketing: Guidelines for development

Cognitive consistency of marketing managers in ethical situations

The Family That Gambles Together: Business and Social Concerns

The Birth of Modern Entitlement Programs: Reports from the Field and Implications for Welfare Policy

The Impact of Inferential Beliefs on Product Evaluations

Industrial Buyers' Choice Strategies: A Protocol Analysis

Does a Change in Customer Loyalty Occur When a New Car Agency Is Sold?

The Integrative Justice Model for Marketing to the Poor: An Extension of S-D Logic to Distributive Justice and Macromarketing

Dashboards as a Service: Why, What, How, and What Research Is Needed?

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