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PLS-SEM: Indeed a Silver Bullet

Journal of marketing theory and practice, 2011-04, Vol.19 (2), p.139-152

2011

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Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines

Journal of marketing research, 2008-06, Vol.45 (3), p.261-279

2008

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Determinants of Consumer Perceptions toward Mobile Advertising — A Comparison between Japan and Austria

Journal of interactive marketing, 2012-02, Vol.26 (1), p.21-32

2012

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A Global Analysis of Corporate Social Performance: The Effects of Cultural and Geographic Environments

Journal of business ethics, 2012-06, Vol.107 (4), p.423-433

2012

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Ethical Consumers Among the Millennials: A Cross-National Study

Journal of business ethics, 2012-09, Vol.110 (1), p.113-131

2012

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Revolution in Sales: The Impact of Social Media and Related Technology on the Selling Environment

The Journal of personal selling & sales management, 2012-07, Vol.32 (3), p.349-363

2012

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Online Price Search: Impact of Price Comparison Sites on Offline Price Evaluations

Journal of retailing, 2015-03, Vol.91 (1), p.125-139

2015

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Do Negative Consumption Experiences Hurt Manufacturers or Retailers? The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention

Psychology & marketing, 2013-07, Vol.30 (7), p.555-565

Yoon, Sukki

2013

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A Cross-national Investigation of the Satisfaction and Loyalty Linkage for Mobile Telecommunications Services across Eight Countries

Journal of interactive marketing, 2013-02, Vol.27 (1), p.74-82

2013

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Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis

Journal of the Academy of Marketing Science, 2004-06, Vol.32 (3), p.251-270

2004

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How Top Management's Social Capital Fosters the Development of Specialized Marketing Capabilities: A Cross-Cultural Comparison

Journal of international marketing (East Lansing, Mich.), 2011-01, Vol.19 (3), p.87-112

2011

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How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices

Journal of marketing, 2002-07, Vol.66 (3), p.33-46

2002

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Influence via Comparison-Driven Self-Evaluation and Restoration: The Case of the Low-Status Influencer

The Journal of consumer research, 2012-02, Vol.38 (5), p.964-980

2012

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Social Information in the Retail Environment: The Importance of Consumption Alignment, Referent Identity, and Self-Esteem

The Journal of consumer research, 2012-02, Vol.38 (5), p.860-871

2012

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When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States

Journal of marketing, 2002-07, Vol.66 (3), p.61-81

2002

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A Cross-National Investigation on How Ethical Consumers Build Loyalty Toward Fair Trade Brands

Journal of business ethics, 2010-11, Vol.96 (4), p.589-611

2010

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A Comparison of Young Publics' Evaluations of Corporate Social Responsibility Practices of Multinational Corporations in the United States and South Korea

Journal of business ethics, 2013-03, Vol.113 (1), p.105-118

2013

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Ethical Decision-Making Differences between American and Moroccan Managers

Journal of business ethics, 2009-02, Vol.84 (4), p.457-478

2009

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A Cross-National Investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations

Journal of international marketing (East Lansing, Mich.), 2011-01, Vol.19 (3), p.59-86

2011

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A Three-Country Study of Unethical Sales Behaviors

Journal of business ethics, 2012-12, Vol.111 (2), p.219-235

2012

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Assessing the Impact of Response Styles on Cross-Cultural Service Quality Evaluation: A Simplified Approach to Eliminating the Problem

Journal of service research : JSR, 2010-05, Vol.13 (2), p.230-243

2010

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French versus American Consumers' Attachment of Value to a Product in a Common Consumption Context: A Cross-National Comparison

Journal of the Academy of Marketing Science, 2004-09, Vol.32 (4), p.437-460

Overby, J. W.

2004

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The Effects of Corporate Ethical Values and Personal Moral Philosophies on Ethical Intentions in Selling Situations: Evidence from Turkish, Thai, and American Businesspeople

Journal of business ethics, 2012-03, Vol.106 (2), p.229-241

2012

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Investigating the Potential Influence of the Internet as a New Socialization Agent in Context with Other Traditional Socialization Agents

Journal of marketing theory and practice, 2013-04, Vol.21 (2), p.179-194

Barber, Nelson A.

2013

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A Study of the Attitudes towards Unethical Selling Amongst Chinese Salespeople

Journal of business ethics, 2009-10, Vol.88 (Suppl 3), p.497-515

2009

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PLS-SEM: Indeed a Silver Bullet

Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines

Determinants of Consumer Perceptions toward Mobile Advertising — A Comparison between Japan and Austria

A Global Analysis of Corporate Social Performance: The Effects of Cultural and Geographic Environments

Ethical Consumers Among the Millennials: A Cross-National Study

Revolution in Sales: The Impact of Social Media and Related Technology on the Selling Environment

Online Price Search: Impact of Price Comparison Sites on Offline Price Evaluations

Do Negative Consumption Experiences Hurt Manufacturers or Retailers? The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention

A Cross-national Investigation of the Satisfaction and Loyalty Linkage for Mobile Telecommunications Services across Eight Countries

Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis

How Top Management's Social Capital Fosters the Development of Specialized Marketing Capabilities: A Cross-Cultural Comparison

How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices

Influence via Comparison-Driven Self-Evaluation and Restoration: The Case of the Low-Status Influencer

Social Information in the Retail Environment: The Importance of Consumption Alignment, Referent Identity, and Self-Esteem

When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States

A Cross-National Investigation on How Ethical Consumers Build Loyalty Toward Fair Trade Brands

A Comparison of Young Publics' Evaluations of Corporate Social Responsibility Practices of Multinational Corporations in the United States and South Korea

Ethical Decision-Making Differences between American and Moroccan Managers

A Cross-National Investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations

A Three-Country Study of Unethical Sales Behaviors

Assessing the Impact of Response Styles on Cross-Cultural Service Quality Evaluation: A Simplified Approach to Eliminating the Problem

French versus American Consumers' Attachment of Value to a Product in a Common Consumption Context: A Cross-National Comparison

The Effects of Corporate Ethical Values and Personal Moral Philosophies on Ethical Intentions in Selling Situations: Evidence from Turkish, Thai, and American Businesspeople

Investigating the Potential Influence of the Internet as a New Socialization Agent in Context with Other Traditional Socialization Agents

A Study of the Attitudes towards Unethical Selling Amongst Chinese Salespeople

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