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Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience

Journal of business research, 2020-09, Vol.117, p.256-267

2020

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Higher quality or lower price? How value-increasing promotions affect retailer reputation via perceived value

Journal of business research, 2014-10, Vol.67 (10), p.2088-2096

2014

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How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising

Journal of public policy & marketing, 2018-04, Vol.37 (1), p.108-118

2018

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Introduction to the special issue on the future of advertising

International journal of advertising, 2022-07, Vol.41 (5), p.823-826

Yoon, Sukki

2022

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Guilt and Shame: Environmental Message Framing Effects

Journal of advertising, 2017-07, Vol.46 (3), p.440-453

2017

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Do Negative Consumption Experiences Hurt Manufacturers or Retailers? The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention

Psychology & marketing, 2013-07, Vol.30 (7), p.555-565

Yoon, Sukki

2013

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Pride and gratitude: Egoistic versus altruistic appeals in social media advertising

Journal of business research, 2022-03, Vol.142, p.499-511

2022

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The fatigue illusion: the physical effects of mindlessness

Humanities & social sciences communications, 2022-12, Vol.9 (1), p.1-16, Article 331

2022

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Death imagery in antipoaching advertising

Psychology & marketing, 2020-12, Vol.37 (12), p.1684-1695

2020

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E-WOM messaging on social media: Social ties, temporal distance, and message concreteness

Internet research, 2017-01, Vol.27 (3), p.495-505

2017

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Matching luxury brand appeals with attitude functions on social media across cultures

Journal of business research, 2020-09, Vol.117, p.520-528

2020

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Looking forward, looking back: The impact of goal progress and time urgency on consumer responses to mobile reward apps

Journal of retailing and consumer services, 2020-05, Vol.54, p.102046, Article 102046

2020

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Gym Membership Programs: Image Motivation and Conditional Discount Framing

Journal of current issues and research in advertising, 2022-07, Vol.43 (3), p.301-318

2022

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Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising

Journal of retailing and consumer services, 2019-11, Vol.51, p.352-361

2019

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Narrative Transportation and Paratextual Features of Social Media in Viral Advertising

Journal of advertising, 2018-01, Vol.47 (1), p.83-95

2018

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The effect of 360-degree rotatable product images on purchase intention

Journal of retailing and consumer services, 2020-07, Vol.55, p.102062, Article 102062

2020

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Ethical consumption and consumers’ decision making: the role of moral intuition

Management decision, 2018-03, Vol.56 (3), p.692-710

2018

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Charity advertising: congruence between political orientation and cause of need

International journal of advertising, 2020-10, Vol.39 (7), p.943-962

2020

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Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving

International journal of advertising, 2022-07, Vol.41 (5), p.850-867

2022

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A 1/2.8-inch 24Mpixel CMOS image sensor with 0.9μm unit pixels separated by full-depth deep-trench isolation

2018 IEEE International Solid - State Circuits Conference - (ISSCC), 2018, p.84-86

2018

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Do Negative Consumption Experiences Hurt Manufacturers or Retailers? The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention: CONSUMER BLAME ATTRIBUTIONS

Psychology & marketing, 2013-07, Vol.30 (7), p.555-565

Yoon, Sukki

2013

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Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses

International journal of advertising, 2018-05, Vol.37 (3), p.421-439

2018

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Divergent Effects of Friend Recommendations on Disclosed Social Media Advertising in the United States and Korea

Journal of advertising, 2019-10, Vol.48 (5), p.495-511

2019

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When environmental messages should be assertive: examining the moderating role of effort investment

International journal of advertising, 2015-01, Vol.34 (1), p.135-157

2015

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The effects of eWOM volume and valence on product sales - an empirical examination of the movie industry

International journal of advertising, 2019-04, Vol.38 (3), p.471-488

2019

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Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience

Higher quality or lower price? How value-increasing promotions affect retailer reputation via perceived value

How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising

Introduction to the special issue on the future of advertising

Guilt and Shame: Environmental Message Framing Effects

Do Negative Consumption Experiences Hurt Manufacturers or Retailers? The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention

Pride and gratitude: Egoistic versus altruistic appeals in social media advertising

The fatigue illusion: the physical effects of mindlessness

Death imagery in antipoaching advertising

E-WOM messaging on social media: Social ties, temporal distance, and message concreteness

Matching luxury brand appeals with attitude functions on social media across cultures

Looking forward, looking back: The impact of goal progress and time urgency on consumer responses to mobile reward apps

Gym Membership Programs: Image Motivation and Conditional Discount Framing

Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising

Narrative Transportation and Paratextual Features of Social Media in Viral Advertising

The effect of 360-degree rotatable product images on purchase intention

Ethical consumption and consumers’ decision making: the role of moral intuition

Charity advertising: congruence between political orientation and cause of need

Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving

A 1/2.8-inch 24Mpixel CMOS image sensor with 0.9μm unit pixels separated by full-depth deep-trench isolation

Do Negative Consumption Experiences Hurt Manufacturers or Retailers? The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention: CONSUMER BLAME ATTRIBUTIONS

Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses

Divergent Effects of Friend Recommendations on Disclosed Social Media Advertising in the United States and Korea

When environmental messages should be assertive: examining the moderating role of effort investment

The effects of eWOM volume and valence on product sales - an empirical examination of the movie industry

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