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The New Luxury Experience: Creating the Ultimate Customer Experience

Batat, Wided

1, 2019

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Organizing for Marketing Excellence

Journal of marketing, 2016-11, Vol.80 (6), p.6-35

2016

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Online influencer marketing

Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251

2022

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Elements of strategic social media marketing: A holistic framework

Journal of business research, 2017-01, Vol.70, p.118-126

2017

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Tribute to a marketing legend: Commemorating the contributions of Shelby D. Hunt with implications for the future of marketing

Journal of business research, 2023-09, Vol.164, p.113954, Article 113954

2023

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Closing the Marketing Capabilities Gap

Journal of marketing, 2011-07, Vol.75 (4), p.183-195

Day, George S.

2011

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Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co

California management review, 2020-11, Vol.63 (1), p.5-25

2020

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Marketing Analytics for Data-Rich Environments

Journal of marketing, 2016-11, Vol.80 (6), p.97-121

2016

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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of marketing, 2016-11, Vol.80 (6), p.122-145

2016

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Frontiers of the marketing paradigm in the third millennium

Journal of the Academy of Marketing Science, 2012-01, Vol.40 (1), p.35-52

2012

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Business to business digital content marketing: marketers’ perceptions of best practice

Journal of research in interactive marketing, 2014-10, Vol.8 (4), p.269-293

2014

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Marketing Capabilities in International Marketing

Journal of International Marketing, 2018-03, Vol.26 (1), p.61-95

2018

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A broad overview of interactive digital marketing: A bibliometric network analysis

Journal of business research, 2021-07, Vol.131, p.183-195

2021

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A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of marketing, 2016-11, Vol.80 (6), p.146-172

2016

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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70

2021

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The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy

Journal of the Academy of Marketing Science, 2023-09, Vol.51 (5), p.966-989

2023

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Reinventing Marketing to Manage the Environmental Imperative

Journal of marketing, 2011-07, Vol.75 (4), p.132-135

Kotler, Philip

2011

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Antecedents of social media B2B use in industrial marketing context: customers’ view

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.711-722

2015

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Demystifying neuromarketing

Journal of business research, 2018-10, Vol.91, p.205-220

Lim, Weng Marc

2018

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Analysis of content creation in social media by B2B companies

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.761-770

2015

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Sustainable Marketing: Market-Driving, Not Market-Driven

Journal of macromarketing, 2021-03, Vol.41 (1), p.150-165

2021

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The value relevance of digital marketing capabilities to firm performance

Journal of the Academy of Marketing Science, 2022-07, Vol.50 (4), p.666-688

2022

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Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda

Journal of business research, 2021-03, Vol.125, p.416-435

2021

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“Old boys' club”: Barriers to digital marketing in small B2B firms

Industrial marketing management, 2022-04, Vol.102, p.266-279

2022

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The future of social media in marketing

Journal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.79-95

2020

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The New Luxury Experience: Creating the Ultimate Customer Experience

Organizing for Marketing Excellence

Online influencer marketing

Elements of strategic social media marketing: A holistic framework

Tribute to a marketing legend: Commemorating the contributions of Shelby D. Hunt with implications for the future of marketing

Closing the Marketing Capabilities Gap

Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co

Marketing Analytics for Data-Rich Environments

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Frontiers of the marketing paradigm in the third millennium

Business to business digital content marketing: marketers’ perceptions of best practice

Marketing Capabilities in International Marketing

A broad overview of interactive digital marketing: A bibliometric network analysis

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy

Reinventing Marketing to Manage the Environmental Imperative

Antecedents of social media B2B use in industrial marketing context: customers’ view

Demystifying neuromarketing

Analysis of content creation in social media by B2B companies

Sustainable Marketing: Market-Driving, Not Market-Driven

The value relevance of digital marketing capabilities to firm performance

Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda

“Old boys' club”: Barriers to digital marketing in small B2B firms

The future of social media in marketing

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