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What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

Journal of marketing research, 2010-12, Vol.47 (6), p.1011-1024

2010

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Drivers of Product Expiration in Consumer Packaged Goods Retailing

Management science, 2019-05, Vol.65 (5), p.2179-2195, Article mnsc.2018.3051

2019

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Going Public: How Stock Market Listing Changes Firm Innovation Behavior

Journal of marketing research, 2015-10, Vol.52 (5), p.694-709

2015

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Examining manufacturer concentration metrics in consumer packaged goods

International journal of market research, 2021-07, Vol.63 (4), p.471-493

2021

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Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry

Journal of marketing research, 2016-12, Vol.53 (6), p.901-921

2016

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Do Digital Video Recorders Influence Sales?

Journal of marketing research, 2010-12, Vol.47 (6), p.998-1010

2010

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Empirical regularities in average price paid across different types of households

Australasian marketing journal, 2017-11, Vol.25 (4), p.269-277

2017

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Measuring Contagion in the Diffusion of Consumer Packaged Goods

Journal of marketing research, 2011-02, Vol.48 (1), p.28-47

2011

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How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Journal of marketing, 2017-05, Vol.81 (3), p.1-20

2017

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The Impact of Advertising Creative Strategy on Advertising Elasticity

Journal of marketing, 2023-01, Vol.87 (1), p.26-44

2023

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The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective

Journal of marketing, 2022-03, Vol.86 (2), p.5-28

2022

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Corporate Board Interlocks and New Product Introductions

Journal of marketing, 2018-01, Vol.82 (1), p.132-148

2018

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How Green Management Influences Product Innovation in China: The Role of Institutional Benefits

Journal of business ethics, 2016-02, Vol.133 (3), p.471-485

2016

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Dual Branding by National Brand Manufacturers: Drivers and Outcomes

Journal of marketing, 2024-05, Vol.88 (3), p.69-87

2024

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Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump

Journal of marketing, 2023-03, Vol.87 (2), p.232-252

2023

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Incentives Increase Relative Positivity of Review Content and Enjoyment of Review Writing

Journal of marketing research, 2021-06, Vol.58 (3), p.539-558

2021

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Larsen & Toubro Infotech’s Hostile Bid for Mindtree Ltd.: Much Ado About Nothing! A Teaching Case

Emerging economies cases journal (Online), 2020-06, Vol.2 (1), p.24-33

Mistry, Janki

2020

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The Early Impact of GDPR Compliance on Display Advertising: The Case of an Ad Publisher

Journal of marketing research, 2024-02, Vol.61 (1), p.70-91

2024

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Chile passed tough measures to combat an obesity epidemic, so why does it still have an obesity problem?

BMJ (Online), 2024-03, Vol.384, p.q584

Kolker, Carlyn

2024

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Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?

Journal of marketing, 2023-05, Vol.87 (3), p.472-489

2023

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Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior

Journal of marketing, 2022-07, Vol.86 (4), p.95-117

2022

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Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling

Journal of marketing, 2023-07, Vol.87 (4), p.550-574

2023

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Price Promotions and Popular Events

Journal of marketing, 2019-01, Vol.83 (1), p.73-88

2019

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TV ADVERTISING EFFECTIVENESS AND PROFITABILITY: GENERALIZABLE RESULTS FROM 288 BRANDS

Econometrica, 2021-07, Vol.89 (4), p.1855-1879

2021

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What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

Drivers of Product Expiration in Consumer Packaged Goods Retailing

Going Public: How Stock Market Listing Changes Firm Innovation Behavior

Examining manufacturer concentration metrics in consumer packaged goods

Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry

Do Digital Video Recorders Influence Sales?

Empirical regularities in average price paid across different types of households

Measuring Contagion in the Diffusion of Consumer Packaged Goods

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

The Impact of Advertising Creative Strategy on Advertising Elasticity

Bio-Based Packaging: Materials, Modifications, Industrial Applications and Sustainability

The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective

Corporate Board Interlocks and New Product Introductions

How Green Management Influences Product Innovation in China: The Role of Institutional Benefits

Dual Branding by National Brand Manufacturers: Drivers and Outcomes

Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump

Incentives Increase Relative Positivity of Review Content and Enjoyment of Review Writing

Larsen & Toubro Infotech’s Hostile Bid for Mindtree Ltd.: Much Ado About Nothing! A Teaching Case

The Early Impact of GDPR Compliance on Display Advertising: The Case of an Ad Publisher

Chile passed tough measures to combat an obesity epidemic, so why does it still have an obesity problem?

Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?

Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior

Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling

Price Promotions and Popular Events

TV ADVERTISING EFFECTIVENESS AND PROFITABILITY: GENERALIZABLE RESULTS FROM 288 BRANDS

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