Details

Autor(en) / Beteiligte

• Diehl, Sandra[Herausgeber]
• Karmasin, Matthias[Herausgeber]
• Mueller, Barbara[Herausgeber]
• Terlutter, Ralf[Herausgeber]
• Weder, Franzisca[Herausgeber]

Titel

Handbook of Integrated CSR Communication [electronic resource]

Auflage

1st ed. 2017

Ort / Verlag

Cham : Springer International Publishing

Erscheinungsjahr

2017

Link zum Volltext

• SpringerLink Books - AutoHoldings

Beschreibungen/Notizen

• Includes bibliographical references at the end of each chapters.
• The Concept of Integrated CSR Communication - Introduction and Definition -- Part I: Theroretical Foundations of Integrated CSR Communication -- Part II: Managerial Aspects of Integrated CSR Communication -- Part III: Integrated CSR Communication and New Media -- Part IV: Intercultural Integrated CSR Communication -- Part V: Special Topics of Intercultural Integrated CSR Communication -- Research Outlook an Conclusion.  .
• This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.