Details

Autor(en) / Beteiligte

• Smith, Aaron,

Titel

Introduction to sport marketing : a practical approach

Beschreibungen/Notizen

• Description based upon print version of record.
• Includes bibliographical references and index.
• Front Cover; Introduction to Sport Marketing; Copyright Page; Contents; Series Editor; List of figures; List of tables; Preface; Chapter 1. Sport marketing introduction; Chapter 2. Sport markets; Chapter 3. Sport consumers; Chapter 4. Sport marketing opportunities; Chapter 5. Sport marketing strategy; Chapter 6. Sport products; Chapter 7. Sport pricing; Chapter 8. Sport distribution; Chapter 9. Sport promotion; Chapter 10. Sport sponsorship; Chapter 11. Sport services; Chapter 12. Sport marketing and the new media; Chapter 13. Sport marketing implementation and control; Index
• Introduction to Sports Marketing is the first book to take the beginner through the sometimes baffling world of sports marketing. Written in a very accessible manner specifically for anyone at the start of their careers, this book explains the basic principles and practices of strategic marketing in the sports industry.Unlike current books available on the market, this is aimed at the beginner and equips them with the skills to:apply marketing theory to the unique sports industry environmentconduct an internal and external analysis of a sport organi
• 1540013
• English