UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

Tribute to a marketing legend: Commemorating the contributions of Shelby D. Hunt with implications for the future of marketing

Journal of business research, 2023-09, Vol.164, p.113954, Article 113954

2023

Volltextzugriff (PDF)

Elements of strategic social media marketing: A holistic framework

Journal of business research, 2017-01, Vol.70, p.118-126

2017

Volltextzugriff (PDF)

Setting the future of digital and social media marketing research: Perspectives and research propositions

International journal of information management, 2021-08, Vol.59, p.102168, Article 102168

2021

Volltextzugriff (PDF)

Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda

Journal of business research, 2021-03, Vol.125, p.416-435

2021

Volltextzugriff (PDF)

A broad overview of interactive digital marketing: A bibliometric network analysis

Journal of business research, 2021-07, Vol.131, p.183-195

2021

Volltextzugriff (PDF)

Demystifying neuromarketing

Journal of business research, 2018-10, Vol.91, p.205-220

Lim, Weng Marc

2018

Volltextzugriff (PDF)

Augmented reality: Designing immersive experiences that maximize consumer engagement

Business horizons, 2016-03, Vol.59 (2), p.149-161

2016

Volltextzugriff (PDF)

Green marketing orientation: Conceptualization, scale development and validation

Journal of business research, 2017-11, Vol.80, p.236-246

2017

Volltextzugriff (PDF)

More than meets the eye: The functional components underlying influencer marketing

Business horizons, 2020-07, Vol.63 (4), p.469-479

2020

Volltextzugriff (PDF)

Improving marketing success: The role of tacit knowledge exchange between sales and marketing

Journal of business research, 2014-03, Vol.67 (3), p.324-331

2014

Volltextzugriff (PDF)

Facebook as international eMarketing strategy of Taiwan hotels

International journal of hospitality management, 2012-09, Vol.31 (3), p.972-980

Hsu, Yu-Lun

2012

Volltextzugriff (PDF)

Redefining social marketing with contemporary commercial marketing definitions

Journal of business research, 2010-02, Vol.63 (2), p.147-153

Dann, Stephen

2010

Volltextzugriff (PDF)

Marketing in a data-driven digital world: Implications for the role and scope of marketing

Journal of business research, 2021-03, Vol.125, p.772-779

2021

Volltextzugriff (PDF)

“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature

Journal of cleaner production, 2017-11, Vol.165, p.1263-1279

2017

Volltextzugriff (PDF)

Marketing performance assessment and accountability: Process and outcomes

International journal of research in marketing, 2022-06, Vol.39 (2), p.462-481

2022

Volltextzugriff (PDF)

Factors affecting the study of important marketing issues: Implications and recommendations

International journal of research in marketing, 2021-03, Vol.38 (1), p.1-11

2021

Volltextzugriff (PDF)

Creating firm, customer, and societal value: Toward a theory of positive marketing

Journal of business research, 2015-12, Vol.68 (12), p.2446-2451

Gopaldas, Ahir

2015

Volltextzugriff (PDF)

The Impact of Different Touchpoints on Brand Consideration

Journal of retailing, 2015-06, Vol.91 (2), p.235-253

2015

Volltextzugriff (PDF)

B2B market segmentation: A systematic review and research agenda

Journal of business research, 2021-03, Vol.126, p.415-428

2021

Volltextzugriff (PDF)

Digital marketing: A framework, review and research agenda

International journal of research in marketing, 2017-03, Vol.34 (1), p.22-45

2017

Volltextzugriff (PDF)

Transformative green marketing: Impediments and opportunities

Journal of business research, 2011-12, Vol.64 (12), p.1311-1319

Polonsky, Michael Jay

2011

Volltextzugriff (PDF)

Ethnic marketing practice and research at the intersection of market and social development: A macro study of the past and present, with a look to the future

Journal of business research, 2018-01, Vol.82, p.273-280

Penaloza, Lisa

2018

Volltextzugriff (PDF)

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

Journal of business research, 2020-08, Vol.116, p.176-182

2020

Volltextzugriff (PDF)

Effective entrepreneurial marketing on Facebook – A longitudinal study

Journal of business research, 2020-05, Vol.113, p.149-157

2020

Volltextzugriff (PDF)

Subjective social inclusion: A conceptual critique for socially inclusive marketing

Journal of business research, 2018-01, Vol.82, p.330-339

2018

Volltextzugriff (PDF)

1 – 25 von 13.899

Suche als RSS-Feed

Aktive Filter

ThemaManagement

KollektionElsevier Journal Backfiles on ScienceDirect (DFG Nationallizenzen)

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(13.581)
Mit Volltextzugriff
(13.832)

Publikationsform

Artikel
(13.784)
Reviews
(110)
Tagungsberichte
(4)
Webseiten
(1)

Sprache

6 weitere anzeigen...

Weniger anzeigen...

Erscheinungsjahr

n.n

Thema

Marketing
(8.473)
Social Sciences
(7.496)
Science & Technology
(6.413)
Business & Economics
(6.276)
Life Sciences & Biomedicine
(4.161)
Studies
(3.803)
Business
(3.576)
Economics
(3.232)
Technology
(3.106)
Humans
(1.619)
Engineering
(1.402)
Biological And Medical Sciences
(1.268)
Environmental Sciences & Ecology
(1.153)
Consumer Behavior
(1.106)
Agriculture
(1.056)
Fundamental And Applied Biological Sciences. Psychology
(1.016)
Exact Sciences And Technology
(1.008)
Agricultural Markets And Marketing, Cooperatives, Agribusiness
(1.004)
Consumers
(987)
Markets
(941)

15 weitere anzeigen...

Weniger anzeigen...

Kollektion

Ingenta
(13.576)
Elsevier ScienceDirect Journals Complete
(13.209)
IngentaConnect Journals
(2.924)
MEDLINE
(1.957)
PAIS Index
(1.558)
EBSCOhost Business Source Ultimate
(1.446)
EBSCOhost Psychology and Behavioral Sciences Collection
(761)
Sociological Abstracts
(605)
Journals@Ovid Complete
(496)
Publisher or Other Site
(435)
Applied Social Sciences Index & Abstracts (ASSIA)
(414)
Wiley Online Library - AutoHoldings Journals
(406)
Wiley Online Library Full Collection 2018
(361)
SAGE Complete
(204)
Worldwide Political Science Abstracts
(185)
EZB Free E-Journals
(170)
Nexis Uni
(111)
ERIC
(100)
JSTOR Complete Journals
(45)

14 weitere anzeigen...

Weniger anzeigen...

Zeitschrift / Serie

Journal Of Business Research
(1.742)
International Journal Of Research In Marketing
(469)
Food Policy
(452)
Journal Of Retailing
(438)
Journal Of Economic Psychology
(431)
International Journal Of Production Economics
(412)
Business Horizons
(408)
Energy Policy
(384)
Journal Of Retailing And Consumer Services
(340)
The Lancet
(314)

5 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

Menü

Weitere Dienste

Einstellungen

Tribute to a marketing legend: Commemorating the contributions of Shelby D. Hunt with implications for the future of marketing

Elements of strategic social media marketing: A holistic framework

Setting the future of digital and social media marketing research: Perspectives and research propositions

Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda

A broad overview of interactive digital marketing: A bibliometric network analysis

Demystifying neuromarketing

Augmented reality: Designing immersive experiences that maximize consumer engagement

Green marketing orientation: Conceptualization, scale development and validation

More than meets the eye: The functional components underlying influencer marketing

Improving marketing success: The role of tacit knowledge exchange between sales and marketing

Facebook as international eMarketing strategy of Taiwan hotels

Redefining social marketing with contemporary commercial marketing definitions

Marketing in a data-driven digital world: Implications for the role and scope of marketing

“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature

Marketing performance assessment and accountability: Process and outcomes

Factors affecting the study of important marketing issues: Implications and recommendations

Creating firm, customer, and societal value: Toward a theory of positive marketing

The Impact of Different Touchpoints on Brand Consideration

B2B market segmentation: A systematic review and research agenda

Digital marketing: A framework, review and research agenda

Transformative green marketing: Impediments and opportunities

Ethnic marketing practice and research at the intersection of market and social development: A macro study of the past and present, with a look to the future

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

Effective entrepreneurial marketing on Facebook – A longitudinal study

Subjective social inclusion: A conceptual critique for socially inclusive marketing

Aktive Filter

Suchergebnisse filtern