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Research and Publishing in the Journal of Advertising: Making Theory Relevant

Journal of advertising, 2016-04, Vol.45 (2), p.269-273

Royne, Marla B.

2016

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Sales promotions for preorder products: The role of time‐of‐release

Psychology & marketing, 2019-09, Vol.36 (9), p.875-890

2019

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Analyzing the Impact of the Leading Articles in the Journal of Advertising from Its First 50 Years: An Integrative Framework

Journal of advertising, 2022-10, Vol.51 (5), p.624-642

2022

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A Stitch in Time Saves Nine: Redressing a (Dis)Service to Advertising

Journal of advertising, 2022-07, Vol.51 (3), p.276-293

2022

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The power of advertising in society: does advertising help or hinder consumer well-being?

International journal of advertising, 2021-05, Vol.40 (4), p.487-490

2021

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Determining Uses and Gratifications for the Internet

Decision sciences, 2004-05, Vol.35 (2), p.259-288

2004

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Mollifying green skepticism: Effective strategies for inspiring green participation in the hospitality industry

Frontiers in psychology, 2023-06, Vol.14, p.1176863

2023

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Health consciousness or familiarity with supplement advertising: What drives attitudes toward dietary supplements?

International journal of pharmaceutical and healthcare marketing, 2016-01, Vol.10 (2), p.130-147

2016

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Olympians on Twitter: A Linguistic Perspective of the Role of Authenticity, Clout, and Expertise in Social Media Advertising

Journal of current issues and research in advertising, 2021-08, Vol.42 (3), p.294-309

2021

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Haptic information processing and need for touch in product evaluation

The Journal of consumer marketing, 2020-01, Vol.37 (1), p.55-64

2020

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Health consciousness or familiarity with supplement advertising

International journal of pharmaceutical and healthcare marketing, 2016-06, Vol.10 (2), p.130-147

2016

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INTERNATIONAL SERVICES ADVERTISING (ISA): Defining the Domain and Reviewing the Literature

Journal of advertising, 2005-04, Vol.34 (1), p.65-86

Stafford, Marla Royne

2005

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A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions

Journal of advertising, 2002-06, Vol.31 (2), p.17-35

2002

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Analyzing the Effectiveness Of Pro-Social Advertising Appeals

Journal of advertising research, 2023-09, Vol.63 (3), p.1

Stafford, Marla B Royne

2023

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Pride, Guilt, and Self-Regulation in Cause-Related Marketing Advertisements

Journal of advertising, 2020-01, Vol.49 (1), p.34-60

2020

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Tangibility in Services Advertising: An Investigation of Verbal versus Visual Cues

Journal of advertising, 1996-10, Vol.25 (3), p.13-28

Stafford, Marla Royne

1996

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Demographic discriminators of service quality in the banking industry

The Journal of services marketing, 1996-08, Vol.10 (4), p.6-22

Royne Stafford, Marla

1996

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Misery loves company: evaluation of negative e-WOM effects at the post-service recovery stage

Journal of service theory and practice, 2024-01

2024

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Understanding hedonic and utilitarian routes to loyalty through satisfaction and delight: evidence from the fine-dining industry in India

Journal of foodservice business research, 2022-10, Vol.ahead-of-print (ahead-of-print), p.1-28

2022

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The evolution of advertising research through four decades: a computational analysis of themes, topics and methods

International journal of advertising, 2023-01, Vol.42 (1), p.18-41

2023

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An international analysis of emotional and rational appeals in services vs goods advertising

The Journal of consumer marketing, 1999, Vol.16 (1), p.42-57

1999

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Retail Services Advertising: The Effects of Appeal, Medium, and Service

Journal of advertising, 1995-03, Vol.24 (1), p.57-71

1995

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A profitable new definition of health

The Journal of consumer marketing, 2007-01, Vol.24 (1), p.5-7

2007

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From the Guest Editor

Journal of advertising, 2002-10, Vol.31 (3), p.v-v

Stafford, Marla Royne

2002

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Advertising Sex-Typed Services: The Effects of Sex, Service Type, and Employee Type on Consumer Attitudes

Journal of advertising, 1998-06, Vol.27 (2), p.65-82

Stafford, Marla Royne

1998

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Research and Publishing in the Journal of Advertising: Making Theory Relevant

Sales promotions for preorder products: The role of time‐of‐release

Analyzing the Impact of the Leading Articles in the Journal of Advertising from Its First 50 Years: An Integrative Framework

A Stitch in Time Saves Nine: Redressing a (Dis)Service to Advertising

The power of advertising in society: does advertising help or hinder consumer well-being?

Determining Uses and Gratifications for the Internet

Mollifying green skepticism: Effective strategies for inspiring green participation in the hospitality industry

Health consciousness or familiarity with supplement advertising: What drives attitudes toward dietary supplements?

Olympians on Twitter: A Linguistic Perspective of the Role of Authenticity, Clout, and Expertise in Social Media Advertising

Haptic information processing and need for touch in product evaluation

Health consciousness or familiarity with supplement advertising

INTERNATIONAL SERVICES ADVERTISING (ISA): Defining the Domain and Reviewing the Literature

A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions

Analyzing the Effectiveness Of Pro-Social Advertising Appeals

Pride, Guilt, and Self-Regulation in Cause-Related Marketing Advertisements

Tangibility in Services Advertising: An Investigation of Verbal versus Visual Cues

Demographic discriminators of service quality in the banking industry

Misery loves company: evaluation of negative e-WOM effects at the post-service recovery stage

Understanding hedonic and utilitarian routes to loyalty through satisfaction and delight: evidence from the fine-dining industry in India

The evolution of advertising research through four decades: a computational analysis of themes, topics and methods

An international analysis of emotional and rational appeals in services vs goods advertising

Retail Services Advertising: The Effects of Appeal, Medium, and Service

A profitable new definition of health

From the Guest Editor

Advertising Sex-Typed Services: The Effects of Sex, Service Type, and Employee Type on Consumer Attitudes

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