UB Paderborn / Katalog / Suche / in CDI

1 – 25 von 508

Sortiert nach

Attachment–aversion (AA) model of customer–brand relationships

Journal of consumer psychology, 2013-04, Vol.23 (2), p.229-248

2013

Link zum Volltext

Verfügbarkeit prüfen

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of marketing, 2010-11, Vol.74 (6), p.1-17

2010

Link zum Volltext

Verfügbarkeit prüfen

The role of brand logos in firm performance

Journal of business research, 2013-02, Vol.66 (2), p.180-187

2013

Link zum Volltext

Verfügbarkeit prüfen

Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level

Journal of marketing, 2018-07, Vol.82 (4), p.70-85

2018

Link zum Volltext

Verfügbarkeit prüfen

The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Journal of consumer psychology, 2005, Vol.15 (1), p.77-91

2005

Link zum Volltext

Verfügbarkeit prüfen

What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct

The Journal of consumer research, 2006-06, Vol.33 (1), p.16-18

2006

Link zum Volltext

Verfügbarkeit prüfen

Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products

Journal of marketing research, 2001-02, Vol.38 (1), p.73-85

2001

Link zum Volltext

Verfügbarkeit prüfen

Introduction to the Special Issue: Brand Relationships, Emotions, and the Self

Journal of the Association for Consumer Research, 2018-04, Vol.3 (2), p.123-129

2018

Link zum Volltext

Verfügbarkeit prüfen

Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?

Journal of business research, 2023-11, Vol.168, p.114240, Article 114240

2023

Link zum Volltext

Verfügbarkeit prüfen

Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions

Journal of consumer psychology, 2008-10, Vol.18 (4), p.281-291

2008

Link zum Volltext

Verfügbarkeit prüfen

Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations

The Journal of consumer research, 2007-03, Vol.33 (4), p.479-489

2007

Link zum Volltext

Verfügbarkeit prüfen

Incommensurate Resources: Not Just More of the Same

Journal of marketing research, 2003-02, Vol.40 (1), p.26-38

2003

Link zum Volltext

Verfügbarkeit prüfen

From brand aversion or indifference to brand attachment: Authors' response to commentaries to Park, Eisingerich, and Park's brand attachment–aversion model

Journal of consumer psychology, 2013-04, Vol.23 (2), p.269-274

2013

Link zum Volltext

Verfügbarkeit prüfen

The Power of a Good Logo

MIT Sloan management review, 2014-12, Vol.55 (2), p.10

2014

Link zum Volltext

Verfügbarkeit prüfen

Les liens attachants : mesurer la force de l'attachement émotionnel des consommateurs à la marque

Recherche et applications en marketing, 2005-03, Vol.20 (1), p.79-98

2005

Link zum Volltext

Verfügbarkeit prüfen

Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions

Journal of marketing research, 2000-05, Vol.37 (2), p.187-202

2000

Link zum Volltext

Verfügbarkeit prüfen

Paying before consuming: Examining the robustness of consumers’ preference for prepayment

Journal of retailing, 2006-01, Vol.82 (3), p.165-175

2006

Link zum Volltext

Verfügbarkeit prüfen

The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort

Journal of the Academy of Marketing Science, 2023-11, Vol.51 (6), p.1245-1265

2023

Link zum Volltext

Verfügbarkeit prüfen

Composite Branding Alliances: An Investigation of Extension and Feedback Effects

Journal of marketing research, 1996-11, Vol.33 (4), p.453

1996

Link zum Volltext

Verfügbarkeit prüfen

Consumer Knowledge Assessment

The Journal of consumer research, 1994-06, Vol.21 (1), p.71-82

1994

Link zum Volltext

Verfügbarkeit prüfen

Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies

Journal of consumer psychology, 1997, Vol.6 (2), p.119-140

1997

Link zum Volltext

Verfügbarkeit prüfen

Understanding Program-Induced Mood Effects: Decoupling Arousal from Valence

Journal of advertising, 2002-12, Vol.31 (4), p.15-26

2002

Link zum Volltext

Verfügbarkeit prüfen

The Effects of Brand Extensions on Market Share and Advertising Efficiency

Journal of marketing research, 1992-08, Vol.29 (3), p.296

1992

Link zum Volltext

Verfügbarkeit prüfen

Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

The Journal of consumer research, 1980-12, Vol.7 (3), p.234-248

1980

Link zum Volltext

Verfügbarkeit prüfen

Creating Cultural Meaning in Products and Brands: A Psychological Perspective

Journal of consumer psychology, 2019-07, Vol.29 (3), p.555-562

2019

Link zum Volltext

Verfügbarkeit prüfen

1 – 25 von 508

Suche als RSS-Feed

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(467)
Mit Volltextzugriff
(479)

Publikationsform

1 weiteren anzeigen...

Weniger anzeigen...

Sprache

1 weiteren anzeigen...

Weniger anzeigen...

Erscheinungsjahr

n.n

Thema

15 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

... seit 30 Tagen
(1)

Menü

Weitere Dienste

Einstellungen

Attachment–aversion (AA) model of customer–brand relationships

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

The role of brand logos in firm performance

Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level

The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct

Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products

Introduction to the Special Issue: Brand Relationships, Emotions, and the Self

Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?

Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions

Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations

Incommensurate Resources: Not Just More of the Same

From brand aversion or indifference to brand attachment: Authors' response to commentaries to Park, Eisingerich, and Park's brand attachment–aversion model

The Power of a Good Logo

Les liens attachants : mesurer la force de l'attachement émotionnel des consommateurs à la marque

Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions

Paying before consuming: Examining the robustness of consumers’ preference for prepayment

The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort

Composite Branding Alliances: An Investigation of Extension and Feedback Effects

Consumer Knowledge Assessment

Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies

Understanding Program-Induced Mood Effects: Decoupling Arousal from Valence

The Effects of Brand Extensions on Market Share and Advertising Efficiency

Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

Creating Cultural Meaning in Products and Brands: A Psychological Perspective

Suchergebnisse filtern