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Journal of marketing, 2019-03, Vol.83 (2), p.37-61
2019
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Journal of business research, 2021-02, Vol.123, p.450-462
2021
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Marketing Review St. Gallen, 2010-10, Vol.27 (5), p.4-7
2010
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Journal of business-to-business marketing, 2016-07, Vol.23 (3), p.235-251
2016
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