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On Brand Stereotyping: Conceptual Specifications and Further Insight

Frontiers in psychology, 2022-05, Vol.13, p.867667-867667

Halkias, Georgios

2022

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Pure Lands in Asian Texts and Contexts: An Anthology

1, 2019

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The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference

Journal of business research, 2016-09, Vol.69 (9), p.3621-3628

2016

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Global and local brand stereotypes: formation, content transfer, and impact

International marketing review, 2019-09, Vol.36 (5), p.675-701

2019

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Religious Boundaries for Sex, Gender, and Corporeality

1st, 2019

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One color fits all: product category color norms and (a)typical package colors

Review of managerial science, 2020-10, Vol.14 (5), p.1077-1099

2020

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Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach

International journal of research in marketing, 2020-12, Vol.37 (4), p.714-736

2020

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Mental representation of brands: a schema-based approach to consumers’ organization of market knowledge

The Journal of Product and Brand Management, 2015-08, Vol.24 (5), p.438-448

Halkias, Georgios

2015

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Made by her vs. him: Gender influences in product preferences and the role of individual action efficacy in restoring social equalities

Journal of consumer psychology, 2023-07, Vol.33 (3), p.510-528

2023

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Repetitive Religious Chanting Modulates the Late-Stage Brain Response to Fear- and Stress-Provoking Pictures

Frontiers in psychology, 2017-01, Vol.7, p.2055-2055

2017

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Explicit versus implicit country stereotypes as predictors of product preferences: Insights from the stereotype content model

Journal of international business studies, 2017-10, Vol.48 (8), p.1023-1036

2017

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Luminous Bliss: A Religious History of Pure Land Literature in Tibet

1, 2012

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The Degree of Ad-Brand Incongruity and the Distinction Between Schema-Driven and Stimulus-Driven Attitudes

Journal of advertising, 2014-01, Vol.43 (4), p.397-409

2014

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The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework

Journal of business research, 2021-12, Vol.137, p.28-38

2021

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Hedonic objects and utilitarian experiences: The overriding influence of hedonism in driving consumer happiness

Psychology & marketing, 2023-08, Vol.40 (8), p.1634-1645

2023

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Multiple consumer identities and the crossover effect of the EU identity in predicting domestic and foreign product preferences

Journal of business research, 2019-11, Vol.104, p.622-631

2019

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Schema strength, processing opportunity, and the rewarding nature of incongruity resolution in advertising

International journal of advertising, 2017-01, Vol.36 (3), p.415-438

2017

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How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach

International marketing review, 2021-04, Vol.38 (2), p.367-386

2021

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Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country‐of‐Origin Cues

British journal of management, 2022-07, Vol.33 (3), p.1432-1446

2022

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Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity

Journal of business research, 2017-11, Vol.80, p.210-217

2017

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Increasing advertising effectiveness through incongruity-based tactics: The moderating role of consumer involvement

Journal of marketing communications, 2013-07, Vol.19 (3), p.182-197

2013

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Happy to Have and Happy to Do: the Role of Self-Expression (A)Symmetry in Material and Experiential Purchases

Advances in Consumer Research, 2020, Vol.48, p.381

2020

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Soap-Opera and Tourism: Rehabilitating the Ottoman Post-Colonial

Advances in Consumer Research, 2016, Vol.44, p.766

2016

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Tibetan Buddhism Registered: A Catalogue from the Imperial Court of 'Phang Thang

The Eastern Buddhist, 2004-01, Vol.36 (1/2), p.46-105

Halkias, Georgios T.

2004

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Great Journeys in Little Spaces : Buddhist Matters in Khyentse Norbu’s Travellers and Magicians

International Journal of Buddhist Thought and Culture, 2018, 28(2), , pp.205-223

HALKIAS, Georgios T.

2018

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On Brand Stereotyping: Conceptual Specifications and Further Insight

Pure Lands in Asian Texts and Contexts: An Anthology

The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference

Global and local brand stereotypes: formation, content transfer, and impact

Religious Boundaries for Sex, Gender, and Corporeality

One color fits all: product category color norms and (a)typical package colors

Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach

Mental representation of brands: a schema-based approach to consumers’ organization of market knowledge

Made by her vs. him: Gender influences in product preferences and the role of individual action efficacy in restoring social equalities

Repetitive Religious Chanting Modulates the Late-Stage Brain Response to Fear- and Stress-Provoking Pictures

Explicit versus implicit country stereotypes as predictors of product preferences: Insights from the stereotype content model

Luminous Bliss: A Religious History of Pure Land Literature in Tibet

The Degree of Ad-Brand Incongruity and the Distinction Between Schema-Driven and Stimulus-Driven Attitudes

The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework

Hedonic objects and utilitarian experiences: The overriding influence of hedonism in driving consumer happiness

Multiple consumer identities and the crossover effect of the EU identity in predicting domestic and foreign product preferences

Schema strength, processing opportunity, and the rewarding nature of incongruity resolution in advertising

How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach

Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country‐of‐Origin Cues

Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity

Increasing advertising effectiveness through incongruity-based tactics: The moderating role of consumer involvement

Happy to Have and Happy to Do: the Role of Self-Expression (A)Symmetry in Material and Experiential Purchases

Soap-Opera and Tourism: Rehabilitating the Ottoman Post-Colonial

Tibetan Buddhism Registered: A Catalogue from the Imperial Court of 'Phang Thang

Great Journeys in Little Spaces : Buddhist Matters in Khyentse Norbu’s Travellers and Magicians

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