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The Foundations of Marketing Practice: A history of book marketing in Germany

Fullerton, Ronald A.

1, 2016

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Historical methodology: the perspective of a professionally trained historian turned marketer

Journal of historical research in marketing, 2011-11, Vol.3 (4), p.436-448

Fullerton, Ronald A.

2011

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The birth of consumer behavior: motivation research in the 1940s and 1950s

Journal of historical research in marketing, 2013-01, Vol.5 (2), p.212-222

Fullerton, Ronald A.

2013

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The historical development of segmentation: the example of the German book trade 1800-1928

Journal of historical research in marketing, 2012-01, Vol.4 (1), p.56-67

2012

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Psychoanalyzing kleptomania

Marketing theory, 2007-12, Vol.7 (4), p.335-352

Fullerton, Ronald A.

2007

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When the owl of Minerva flew at dusk: marketing in Greater Germany, 1918-1939

European business review, 2009-01, Vol.21 (1), p.92-104

Fullerton, Ronald A.

2009

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"A virtual social H-bomb": the late 1950s controversy over subliminal advertising

Journal of historical research in marketing, 2010-01, Vol.2 (2), p.166-173

Fullerton, Ronald A.

2010

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'Mr. MASS motivations himself': explaining Dr. Ernest Dichter

Journal of consumer behaviour, 2007-11, Vol.6 (6), p.369-382

Fullerton, Ronald A.

2007

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Shoplifting as Moral Insanity: Historical Perspectives on Kleptomania

Journal of macromarketing, 2004-06, Vol.24 (1), p.8-16

2004

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Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation

Journal of marketing research, 1994-05, Vol.31 (2), p.173

1994

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The book market of the regular trade at mid-century, 1843-1866

The Foundations of Marketing Practice, 2016, p.118-135

Fullerton, Ronald A.

1, 2016

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The regular book market explodes, 1820-1843

The Foundations of Marketing Practice, 2016, p.45-52

Fullerton, Ronald A.

1, 2016

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Engines of growth: Dynamic and entrepreneurial marketing, 1820-1843

The Foundations of Marketing Practice, 2016, p.53-77

Fullerton, Ronald A.

1, 2016

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Separate, distinct, both sluggish: The German book markets at the close of the Napoleonic Wars, 1815-1820

The Foundations of Marketing Practice, 2016, p.7-44

Fullerton, Ronald A.

1, 2016

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The mass book market, 1820-1870

The Foundations of Marketing Practice, 2016, p.78-93

Fullerton, Ronald A.

1, 2016

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The decline and recovery of the regular trade, 1843-1866

The Foundations of Marketing Practice, 2016, p.94-117

Fullerton, Ronald A.

1, 2016

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Introduction: The role of marketing in the growth of the German book markets, 1815-1890

The Foundations of Marketing Practice, 2016, p.1-6

Fullerton, Ronald A.

1, 2016

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The mass book market explodes, 1870-1890

The Foundations of Marketing Practice, 2016, p.168-189

Fullerton, Ronald A.

1, 2016

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Good times, 1867-1888: The middle- and upper-class book market after mid-century

The Foundations of Marketing Practice, 2016, p.136-167

Fullerton, Ronald A.

1, 2016

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A Prophet of Modern Advertising: Germany's Karl Knies

Journal of advertising, 1998-03, Vol.27 (1), p.51-66

Fullerton, Ronald A.

1998

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The art of marketing research: Selections from Paul F. Lazarsfeld's “Shoe Buying in Zurich” (1933)

Journal of the Academy of Marketing Science, 1990-10, Vol.18 (4), p.319-327

Fullerton, Ronald A

1990

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Psychoanalyzing kelptomania

Marketing theory, 2007-12, Vol.7 (4), p.335

Fullerton, Ronald A

2007

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"And How does it Look in America?": H. F. J. Kropff's Historic Report on U.S. Marketing

Journal of macromarketing, 1994-06, Vol.14 (1), p.54-61

Fullerton, Ronald A.

1994

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Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation

Journal of marketing research, 1994-05, Vol.31 (2), p.173-190

1994

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Art of public relations: U.S. dept. stores, 1876–1923

Public relations review, 1990, Vol.16 (3), p.68-79

Fullerton, Ronald A.

1990

Volltextzugriff (PDF)

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The Foundations of Marketing Practice: A history of book marketing in Germany

Historical methodology: the perspective of a professionally trained historian turned marketer

The birth of consumer behavior: motivation research in the 1940s and 1950s

The historical development of segmentation: the example of the German book trade 1800-1928

Psychoanalyzing kleptomania

When the owl of Minerva flew at dusk: marketing in Greater Germany, 1918-1939

"A virtual social H-bomb": the late 1950s controversy over subliminal advertising

'Mr. MASS motivations himself': explaining Dr. Ernest Dichter

Shoplifting as Moral Insanity: Historical Perspectives on Kleptomania

Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation

The book market of the regular trade at mid-century, 1843-1866

The regular book market explodes, 1820-1843

Engines of growth: Dynamic and entrepreneurial marketing, 1820-1843

Separate, distinct, both sluggish: The German book markets at the close of the Napoleonic Wars, 1815-1820

The mass book market, 1820-1870

The decline and recovery of the regular trade, 1843-1866

Introduction: The role of marketing in the growth of the German book markets, 1815-1890

The mass book market explodes, 1870-1890

Good times, 1867-1888: The middle- and upper-class book market after mid-century

A Prophet of Modern Advertising: Germany's Karl Knies

The art of marketing research: Selections from Paul F. Lazarsfeld's “Shoe Buying in Zurich” (1933)

Psychoanalyzing kelptomania

"And How does it Look in America?": H. F. J. Kropff's Historic Report on U.S. Marketing

Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation

Art of public relations: U.S. dept. stores, 1876–1923

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