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Political Branding in Turbulent Times

Moufahim, Mona

1, 2021

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Branding Authoritarian Nations: Political Legitimation and Strategic National Myths in Military-Ruled Thailand

Alderman, Petra

1, 2024

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Political Marketing: Theoretical and Strategic Foundations

1, 2011

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Nation-branding in Practice: The Politics of Promoting Sports, Cities and Universities in Kazakhstan and Qatar

Eggeling, Kristin Anabel

1, 2020

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Political Marketing in the 2020 U.S. Presidential Election

Gillies, Jamie

2021

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Democratic Malaise: A Proposed Theoretical Conceptualization for Marketing Malaise

Journal of political marketing, 2023-12, p.1-18

Foster, Émilie

2023

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Nation branding in modern history

1st ed., 2018

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Big Data, Political Campaigning and the Law: Democracy and Privacy in the Age of Micro-Targeting

1st edition., 2020

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Popular Geopolitics and Nation Branding in the Post-Soviet Realm

1, 2017

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Examining the effectiveness of WOM/eWOM communications across age-based cohorts: implications for political marketers

The Journal of consumer marketing, 2017-01, Vol.34 (7), p.646-663

2017

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The Impact of Political Marketing on Voting Behaviour of Cypriot Voters

Social sciences (Basel), 2024-03, Vol.13 (3), p.149

2024

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Political Marketing of Stream by Candidates through Facebook in the 2018 Regional Election of East Java

Politicon, 2021-03, Vol.3 (1), p.1-33

Hidayah, Arina Rohmatul

2021

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CHAPTER 4. INFORMATIONAL LOBBYING AS MARKETING METHOD OF ORGANIZING POLITICAL DISCOURSE

Epìstemologìčnì doslìdžennâ u fìlosofìï, socìalʹnih ì polìtičnih naukah (Online), 2024-04, Vol.1 (1), p.67-91

KRYVOSHEIN, Vitaliy

2024

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Wal-Mart Wars: Moral Populism in the Twenty-First Century

Massengill, Rebekah Peeples

1, 2013

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Integroly: Automatic Knowledge Graph Population from Social Big Data in the Political Marketing Domain

Applied sciences, 2022-08, Vol.12 (16), p.8116

2022

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Political Marketing: Principles and Applications

Third edition, 2019

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Predicting elections from biographical information about candidates: A test of the index method

Journal of business research, 2011-07, Vol.64 (7), p.699-706

2011

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Sustainable Political Social Media Marketing: Effects of Structural Features in Plain Text Messages

Sustainability, 2020-08, Vol.12 (15), p.5997

2020

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Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity

1, 2019

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I like, I share, I vote: Mapping the dynamic system of political marketing

Journal of business research, 2025-01, Vol.186, p.115014, Article 115014

2025

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Canada, Nation Branding and Domestic Politics

1, 2019

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Considerations on the evolution of political marketing theory

Marketing theory, 2009-06, Vol.9 (2), p.149-164

2009

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PERSONALIZED CAMPAIGNS IN PARTY-CENTRED POLITICS: Twitter and Facebook as arenas for political communication

Information, communication & society, 2013-06, Vol.16 (5), p.757-774

2013

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The effect of political neuromarketing 2.0 on election outcomes: The case of Trump’s presidential campaign 2016

Review of economics & political science : REPS, 2021-07, Vol.6 (3), p.235-251

Hegazy, Islam Mohamed

2021

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Working consumers: Co-creation of brand identity, consumer identity and brand community identity

Journal of business research, 2017-01, Vol.70, p.416-429

2017

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Political Branding in Turbulent Times

Branding Authoritarian Nations: Political Legitimation and Strategic National Myths in Military-Ruled Thailand

Political Marketing: Theoretical and Strategic Foundations

Nation-branding in Practice: The Politics of Promoting Sports, Cities and Universities in Kazakhstan and Qatar

Political Marketing in the 2020 U.S. Presidential Election

Democratic Malaise: A Proposed Theoretical Conceptualization for Marketing Malaise

Nation branding in modern history

Big Data, Political Campaigning and the Law: Democracy and Privacy in the Age of Micro-Targeting

Popular Geopolitics and Nation Branding in the Post-Soviet Realm

Examining the effectiveness of WOM/eWOM communications across age-based cohorts: implications for political marketers

The Impact of Political Marketing on Voting Behaviour of Cypriot Voters

Political Marketing of Stream by Candidates through Facebook in the 2018 Regional Election of East Java

CHAPTER 4. INFORMATIONAL LOBBYING AS MARKETING METHOD OF ORGANIZING POLITICAL DISCOURSE

Wal-Mart Wars: Moral Populism in the Twenty-First Century

Integroly: Automatic Knowledge Graph Population from Social Big Data in the Political Marketing Domain

Political Marketing: Principles and Applications

Predicting elections from biographical information about candidates: A test of the index method

Sustainable Political Social Media Marketing: Effects of Structural Features in Plain Text Messages

Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity

I like, I share, I vote: Mapping the dynamic system of political marketing

Canada, Nation Branding and Domestic Politics

Considerations on the evolution of political marketing theory

PERSONALIZED CAMPAIGNS IN PARTY-CENTRED POLITICS: Twitter and Facebook as arenas for political communication

The effect of political neuromarketing 2.0 on election outcomes: The case of Trump’s presidential campaign 2016

Working consumers: Co-creation of brand identity, consumer identity and brand community identity

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