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MARKETING STRATEGIES AND PERFORMANCE OF SELECTED SMALL AND MEDIUM ENTERPRISES (SMEs) IN CENTRAL SENATORIAL DISTRICT OF CROSS RIVER STATE, NIGERIA

Journal of Bio-based Marketing, 2024-01, Vol.1 (1), p.37-45

2024

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The role of Marketing in Consumer Welfare: Analyzing Dichotomies

Revista de Administração IMED, 2020-10, Vol.10 (1), p.44-62

2020

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Optimizing Retail Assortments

Marketing science (Providence, R.I.), 2013-09, Vol.32 (5), p.699-715

2013

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Effectiveness of demographic characteristics in understanding Malaysian customers’ perceived value of the integrated resort sector

Journal of vacation marketing, 2020-04, Vol.26 (2), p.195-210

Ahn, Jiseon

2020

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O Papel do Marketing no Bem-Estar do Consumidor: Analisando Dicotomias

Revista de Administração IMED, 2020-10, Vol.10 (1), p.44-62

2020

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Islamic marketing as macromarketing

Journal of Islamic marketing, 2014-01, Vol.5 (1), p.2-19

Kadirov, Djavlonbek

2014

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Orderly fashion: a sociology of markets

VR, RIKSBANKEN, 2010, p.x-x

Aspers, Patrik

1, 2010

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The "Shopping Basket": A Model for Multicategory Purchase Incidence Decisions

Marketing science (Providence, R.I.), 1999-01, Vol.18 (2), p.95-114

1999

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Knowledge-based approach to improving micromarketing decisions in a data-challenged environment

Expert systems with applications, 2008-10, Vol.35 (3), p.1379-1385

Yi, John C.

2008

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Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis

Marketing letters, 2004-07, Vol.15 (2/3), p.129-145

2004

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Research on Influence Factors of Technological SME'S Customer LoyaltyBased on Micro Marketing

2018 International Conference on Management Science and Engineering (ICMSE), 2018, p.84-93

2018

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The impact of location factors on the attractiveness and optimal space shares of product categories

International journal of research in marketing, 2000-12, Vol.17 (4), p.255-279

2000

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Research on Marketing Promotion of Wuhan East Lake Scenic Area from the Perspective of Micro-communication

Proceedings of the 2020 2nd International Conference on Big Data and Artificial Intelligence, 2020, p.26-31

Tong, Suofan

2020

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Análisis De La Contribución De Hollander Al Macromercadeo

Estudios gerenciales, 2008-04, Vol.24 (107), p.87-106

2008

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Incorporating Demographic Variables in Brand Choice Models: An Indivisible Alternatives Framework

Marketing science (Providence, R.I.), 1997-01, Vol.16 (2), p.166-181

1997

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Exploiting Niches Using Relationship Marketing

The Journal of consumer marketing, 1992-03, Vol.9 (3), p.33-42

1992

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Commentary: segment-of-one marketing: turning customer data into actionable information

The Journal of services marketing, 1992-06, Vol.6 (3), p.75

McQuaid, James D

1992

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Übertragung in den Raum: Die Sinus-Milieus® in der Microgeographie

Praxis der Sinus-Milieus, p.133-147

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Toward an Optimal Market Target: a Strategy for Market Segmentation

The journal of product & brand management, 1992-01, Vol.1 (1), p.5-14

1992

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Company study building networks of small brands

The Journal of services marketing, 1991-12, Vol.5 (1), p.29

Abernathy, Chris A

1991

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The Pitfalls of Niche Marketing

The Journal of business strategy, 1992-03, Vol.13 (2), p.29-32

Raynor, Michael E.

1992

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Information Center issues: back to school

ABA bank marketing, 1993-09, Vol.25 (9), p.75

Danowski, Alyson

1993

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Banc One Wisconsin sends Valentines to customers

ABA bank marketing, 1993-03, Vol.25 (3), p.7

1993

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Technology and the 21st century credit union

Credit Union Times, 1993-04, Vol.4 (17), p.11

Jones, Thomas G

1993

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Service quality resource: nine ways to add value to your customer seminars

ABA bank marketing, 1992-11, Vol.24 (11), p.36

Marchetti, Karen J

1992

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MARKETING STRATEGIES AND PERFORMANCE OF SELECTED SMALL AND MEDIUM ENTERPRISES (SMEs) IN CENTRAL SENATORIAL DISTRICT OF CROSS RIVER STATE, NIGERIA

The role of Marketing in Consumer Welfare: Analyzing Dichotomies

Optimizing Retail Assortments

Effectiveness of demographic characteristics in understanding Malaysian customers’ perceived value of the integrated resort sector

O Papel do Marketing no Bem-Estar do Consumidor: Analisando Dicotomias

Islamic marketing as macromarketing

Orderly fashion: a sociology of markets

The "Shopping Basket": A Model for Multicategory Purchase Incidence Decisions

Knowledge-based approach to improving micromarketing decisions in a data-challenged environment

Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis

Research on Influence Factors of Technological SME'S Customer LoyaltyBased on Micro Marketing

The impact of location factors on the attractiveness and optimal space shares of product categories

Research on Marketing Promotion of Wuhan East Lake Scenic Area from the Perspective of Micro-communication

Análisis De La Contribución De Hollander Al Macromercadeo

Incorporating Demographic Variables in Brand Choice Models: An Indivisible Alternatives Framework

Exploiting Niches Using Relationship Marketing

Commentary: segment-of-one marketing: turning customer data into actionable information

Übertragung in den Raum: Die Sinus-Milieus® in der Microgeographie

Toward an Optimal Market Target: a Strategy for Market Segmentation

Company study building networks of small brands

The Pitfalls of Niche Marketing

Information Center issues: back to school

Banc One Wisconsin sends Valentines to customers

Technology and the 21st century credit union

Service quality resource: nine ways to add value to your customer seminars

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