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Employees' awareness of their impact on corporate reputation

Journal of business research, 2011-07, Vol.64 (7), p.657-663

Helm, Sabrina

2011

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How to Build Your Brand: Implementing a Proven and Effective Process

Lubin, Laurence

1st edition, 2022

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Measuring the long-term health of selected brands in South Africa using the Brand Health Index

African journal of business and economic research, 2020-03, Vol.15 (1), p.111-135

2020

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The challenge of brand building: proposal of a model

Revista brasileira de marketing, 2020-04, Vol.19 (2), p.470

2020

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Application of user preference mining algorithms based on data mining and social behavior in brand building

Data science and management, 2024-03

DONG, Yuhan

2024

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Enlightening the brand building–audience response link

The journal of brand management, 2023-11, Vol.30 (6), p.550-566

Veloutsou, Cleopatra

2023

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Do Salespeople's In-Role and Extrarole Brand-building Behaviors Contribute to Customer Loyalty Transfer?

Social behavior and personality, 2015-01, Vol.43 (1), p.153-166

2015

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Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

Journal of marketing, 2017-09, Vol.81 (5), p.1-15

2017

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Residents’ Place Satisfaction and Place Attachment on Destination Brand-Building Behaviors: Conceptual and Empirical Differentiation

Journal of travel research, 2018-11, Vol.57 (8), p.1026-1041

2018

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Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach

Journal of business research, 2016-09, Vol.69 (9), p.3341-3351

2016

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Building strong brands in a modern marketing communications environment

Journal of marketing communications, 2009-07, Vol.15 (2-3), p.139-155

Keller, Kevin Lane

2009

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Leveraging secondary associations to build brand equity: theoretical perspectives and practical applications

International journal of advertising, 2020-05, Vol.39 (4), p.448-465

Keller, Kevin Lane

2020

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Internal Branding: Social Identity and Social Exchange Perspectives on Turning Employees into Brand Champions

Journal of service research : JSR, 2014-08, Vol.17 (3), p.310-325

2014

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Building and leveraging sports brands: evidence from 50 years of German professional soccer

Journal of the Academy of Marketing Science, 2018-07, Vol.46 (4), p.591-611

2018

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Managing employee attention and internal branding

Journal of business research, 2017-10, Vol.79, p.1-11

2017

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Impact of Organizational Brand-Building Strategies on Organizational Brand Equity: A Moderating Role of Brand-Oriented Leadership

Frontiers in psychology, 2022-07, Vol.13, p.919054-919054

Wei, Zhang

2022

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Corporate brand building in different stages of small business growth

The journal of brand management, 2010-10, Vol.18 (2), p.115-133

2010

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Brand orientation, brand-building behavior and brand identity in SMEs: an empirical evaluation

Marketing intelligence & planning, 2020-10, Vol.38 (7), p.813-828

2020

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Impact of Internal Brand Management on Brand Performance: An Empirical Investigation of Fashion Brand

Journal of promotion management, 2023-04, Vol.29 (3), p.405-426

2023

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Self-building new brand or cooperating with a frenemy? Market expansion strategy of manufacturer in a C2M supply chain

Computers & industrial engineering, 2024-01, Vol.187, p.109843, Article 109843

2024

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Building a R.I.C.H. Brand in 10 Hours: Teaching Sustainability Concepts through Thai MOOC

International journal of information and education technology, 2023-05, Vol.13 (5), p.849-854

Sirisuthikul, Varintra

2023

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Jindal panther: the creation of a brand

Emerald emerging markets case studies, 2021-07, Vol.11 (2), p.1-21

2021

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EFFECTS OF BRAND EXPERIENCE, BRAND IMAGE AND BRAND TRUST ON BRAND BUILDING PROCESS: THE CASE OF CHINESE MILLENNIAL GENERATION CONSUMERS

Journal of international studies (Kyiv), 2019, Vol.12 (3), p.9-21

2019

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Maruti’s Nexa – enhancing customer experience beyond buying

The Case journal, 2020-10, Vol.16 (4), p.497-512

2020

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Building Brand Authenticity: 7 Habits of Iconic Brands

Beverland, M

1, 2009

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Employees' awareness of their impact on corporate reputation

How to Build Your Brand: Implementing a Proven and Effective Process

Measuring the long-term health of selected brands in South Africa using the Brand Health Index

The challenge of brand building: proposal of a model

Application of user preference mining algorithms based on data mining and social behavior in brand building

Enlightening the brand building–audience response link

Do Salespeople's In-Role and Extrarole Brand-building Behaviors Contribute to Customer Loyalty Transfer?

Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

Residents’ Place Satisfaction and Place Attachment on Destination Brand-Building Behaviors: Conceptual and Empirical Differentiation

Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach

Building strong brands in a modern marketing communications environment

Leveraging secondary associations to build brand equity: theoretical perspectives and practical applications

Internal Branding: Social Identity and Social Exchange Perspectives on Turning Employees into Brand Champions

Building and leveraging sports brands: evidence from 50 years of German professional soccer

Managing employee attention and internal branding

Impact of Organizational Brand-Building Strategies on Organizational Brand Equity: A Moderating Role of Brand-Oriented Leadership

Corporate brand building in different stages of small business growth

Brand orientation, brand-building behavior and brand identity in SMEs: an empirical evaluation

Impact of Internal Brand Management on Brand Performance: An Empirical Investigation of Fashion Brand

Self-building new brand or cooperating with a frenemy? Market expansion strategy of manufacturer in a C2M supply chain

Building a R.I.C.H. Brand in 10 Hours: Teaching Sustainability Concepts through Thai MOOC

Jindal panther: the creation of a brand

EFFECTS OF BRAND EXPERIENCE, BRAND IMAGE AND BRAND TRUST ON BRAND BUILDING PROCESS: THE CASE OF CHINESE MILLENNIAL GENERATION CONSUMERS

Maruti’s Nexa – enhancing customer experience beyond buying

Building Brand Authenticity: 7 Habits of Iconic Brands

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