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Formation of Strategy of Library Representation on Social Media: Experience of the Leading Libraries

Naukovi prat͡s︡i Nat͡s︡ionalʹnoï biblioteky Ukraïny imeni V.I. Vernadsʹkoho, 2018-01 (50), p.329-343

Strungar Valeriіa

2018

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Elements of strategic social media marketing: A holistic framework

Journal of business research, 2017-01, Vol.70, p.118-126

2017

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Exploring and evaluating success factors of social media marketing strategy: a multi-dimensional-multi-criteria framework

Foresight (Cambridge), 2021-10, Vol.23 (6), p.655-678

2021

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Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus

Psychology & marketing, 2023-01, Vol.40 (1), p.124-145

2023

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Escape Outdoors: evaluating social media with Davey and Sky

The Case journal, 2023-09

2023

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Social Media Analytics Strategy: Using Data to Optimize Business Performance, Second Edition

Fox, April Ursula

Second Edition, 2022

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Social Media Analytics Strategy: Using Data to Optimize Business Performance

Fox, April Ursula

Second edition, 2022

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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70

2021

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How important is alignment of social media use and R&D–Marketing cooperation for innovation success?

Journal of business research, 2020-08, Vol.116, p.1-12

2020

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Measuring B2B social selling: Key activities, antecedents and performance outcomes

Industrial marketing management, 2022-02, Vol.101, p.208-222

2022

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Strategic health communication on social media: Insights from a Danish social media campaign to address HPV vaccination hesitancy

Vaccine, 2020-06, Vol.38 (31), p.4909-4915

2020

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Time sensitivity-based popularity prediction for online promotion on Twitter

Information sciences, 2020-07, Vol.525, p.82-92

2020

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Implementing social media marketing strategically: an empirical assessment

Journal of marketing management, 2018-06, Vol.34 (9-10), p.732-749

2018

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Taking a global view on brand post popularity: Six social media brand post practices for global markets

Business horizons, 2017-09, Vol.60 (5), p.621-633

2017

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Marketing Strategies on Social Media Platforms

International journal of e-business research, 2023-01, Vol.19 (1), p.1-25

2023

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Employee Sensitivity to the Risk of Whistleblowing via Social Media: The Role of Social Media Strategy and Policy

Journal of business ethics, 2022-11, Vol.181 (2), p.519-542

2022

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Using Facebook to increase coverage of HPV vaccination among Danish girls: An assessment of a Danish social media campaign

Vaccine, 2020-06, Vol.38 (31), p.4901-4908

2020

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A marketing communications approach for the digital era: Managerial guidelines for social media integration

Business horizons, 2015-09, Vol.58 (5), p.539-549

2015

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Strategic Use of Social Media for Small Business Based on the AIDA Model

Procedia, social and behavioral sciences, 2015-01, Vol.172, p.262-269

2015

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An analysis of social media marketing strategy and performance in the context of fashion brands: The case of Taiwan

Psychology & marketing, 2020-09, Vol.37 (9), p.1185-1193

2020

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The onset of social entertainment: How prioritising authentic entertainment on social media will help brands succeed

Journal of digital & social media marketing, 2023-06, Vol.11 (1), p.60

Robinson, Jillian

2023

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Effective emoji use for public agencies

Journal of digital & social media marketing, 2024, Vol.12 (2), p.141

Kagarise, Warren

2024

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The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy

Journal of theoretical and applied electronic commerce research, 2021, Vol.16 (4), p.1025-1041

2021

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On the collective efficacy of social media teams

Marketing intelligence & planning, 2021-04, Vol.39 (3), p.438-453

2021

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Understanding "Good" and "Bad" Twitter Practices in Alternative Media: An Analysis of Online Political Media in the UK (2015-2018)

Journalism practice, 2024-03, Vol.18 (3), p.683-702

2024

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Formation of Strategy of Library Representation on Social Media: Experience of the Leading Libraries

Elements of strategic social media marketing: A holistic framework

Exploring and evaluating success factors of social media marketing strategy: a multi-dimensional-multi-criteria framework

Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus

Escape Outdoors: evaluating social media with Davey and Sky

Social Media Analytics Strategy: Using Data to Optimize Business Performance, Second Edition

Social Media Analytics Strategy: Using Data to Optimize Business Performance

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

How important is alignment of social media use and R&D–Marketing cooperation for innovation success?

Measuring B2B social selling: Key activities, antecedents and performance outcomes

Strategic health communication on social media: Insights from a Danish social media campaign to address HPV vaccination hesitancy

Time sensitivity-based popularity prediction for online promotion on Twitter

Implementing social media marketing strategically: an empirical assessment

Taking a global view on brand post popularity: Six social media brand post practices for global markets

Marketing Strategies on Social Media Platforms

Employee Sensitivity to the Risk of Whistleblowing via Social Media: The Role of Social Media Strategy and Policy

Using Facebook to increase coverage of HPV vaccination among Danish girls: An assessment of a Danish social media campaign

A marketing communications approach for the digital era: Managerial guidelines for social media integration

Strategic Use of Social Media for Small Business Based on the AIDA Model

An analysis of social media marketing strategy and performance in the context of fashion brands: The case of Taiwan

The onset of social entertainment: How prioritising authentic entertainment on social media will help brands succeed

Effective emoji use for public agencies

The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy

On the collective efficacy of social media teams

Understanding "Good" and "Bad" Twitter Practices in Alternative Media: An Analysis of Online Political Media in the UK (2015-2018)

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