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A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of marketing, 2016-11, Vol.80 (6), p.146-172

2016

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The role of digital and social media marketing in consumer behavior

Current opinion in psychology, 2016-08, Vol.10, p.17-21

Stephen, Andrew T

2016

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Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?

Marketing science (Providence, R.I.), 2013-05, Vol.32 (3), p.368-392

2013

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The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace

Journal of marketing research, 2012-10, Vol.49 (5), p.624-639

2012

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When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest

Journal of marketing research, 2019-04, Vol.56 (2), p.197-210

2019

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Online Shopping and Social Media: Friends or Foes?

Journal of marketing, 2017-11, Vol.81 (6), p.24-41

2017

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Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns

Marketing science (Providence, R.I.), 2017-01, Vol.36 (1), p.89-104

2017

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Lower Connectivity Is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks

Journal of marketing research, 2016-04, Vol.53 (2), p.263-279

2016

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Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research

Journal of service research : JSR, 2010-08, Vol.13 (3), p.267-282

2010

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The future of social media in marketing

Journal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.79-95

2020

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Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions

Journal of marketing, 2022-01, Vol.86 (1), p.132-148

2022

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In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions

Journal of marketing research, 2019-10, Vol.56 (5), p.791-808

2019

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Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control

The Journal of consumer research, 2013-06, Vol.40 (1), p.90-103

2013

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The past, present, and future of innovation research

Marketing letters, 2020-09, Vol.31 (2/3), p.187-198

2020

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Keeping Up and Staying Fresh: Reflections on Studying Emerging Topics in Consumer Research

The Journal of consumer research, 2024-06, Vol.51 (1), p.114-118

Stephen, Andrew T

2024

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Deriving Value from Social Commerce Networks

Journal of marketing research, 2010-04, Vol.47 (2), p.215-228

2010

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Feeling the Future: The Emotional Oracle Effect

The Journal of consumer research, 2012-10, Vol.39 (3), p.461-477

2012

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Microfinance Decision Making: A Field Study of Prosocial Lending

Journal of marketing research, 2011-01, Vol.48 (SPL), p.S130-S137

2011

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The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications

Psychology & marketing, 2020-06, Vol.37 (6), p.796-814

2020

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Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Journal of marketing research, 2014-06, Vol.51 (3), p.270-285

2014

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Here Comes the Hyper-Connected Augmented Consumer

GfK marketing intelligence review, 2017-11, Vol.9 (2), p.10-17

Stephen, Andrew T.

2017

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Fields of Gold: Scraping Web Data for Marketing Insights

Journal of marketing, 2022-09, Vol.86 (5), p.1-20

2022

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Will We Be the Last Human Editors of JCR?

The Journal of consumer research, Vol.51 (3), p.451-454

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Real-Time Brand Reputation Tracking Using Social Media

Journal of marketing, 2021-07, Vol.85 (4), p.21-43

2021

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50 Years of JCR

The Journal of consumer research, 2024-05, Vol.51 (1), p.1-1

2024

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A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

The role of digital and social media marketing in consumer behavior

Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?

The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace

When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest

Online Shopping and Social Media: Friends or Foes?

Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns

Lower Connectivity Is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks

Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research

The future of social media in marketing

Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions

In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions

Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control

The past, present, and future of innovation research

Keeping Up and Staying Fresh: Reflections on Studying Emerging Topics in Consumer Research

Deriving Value from Social Commerce Networks

Feeling the Future: The Emotional Oracle Effect

Microfinance Decision Making: A Field Study of Prosocial Lending

The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Here Comes the Hyper-Connected Augmented Consumer

Fields of Gold: Scraping Web Data for Marketing Insights

Will We Be the Last Human Editors of JCR?

Real-Time Brand Reputation Tracking Using Social Media

50 Years of JCR

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