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Global Marketing Strategy: An Executive Digest

Schlegelmilch, Bodo B

Second edition, 2022

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"Why Don't Consumers Care About CSR?": A Qualitative Study Exploring the Role of CSR in Consumption Decisions

Journal of business ethics, 2011-12, Vol.104 (4), p.449-460

2011

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Why Business Schools Need Radical Innovations: Drivers and Development Trajectories

Journal of marketing education, 2020-08, Vol.42 (2), p.93-107

Schlegelmilch, Bodo B.

2020

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CSR practices and consumer perceptions

Journal of business research, 2013-10, Vol.66 (10), p.1839-1851

2013

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Consumers' Perceptions of Corporate Social Responsibility: Scale Development and Validation

Journal of business ethics, 2014-09, Vol.124 (1), p.101-115

2014

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How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior

Journal of business ethics, 2014-04, Vol.121 (1), p.29-45

2014

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Employing machine learning for capturing COVID-19 consumer sentiments from six countries: a methodological illustration

International marketing review, 2023-12, Vol.40 (5), p.869-893

2023

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Corporate social responsibility and corporate social irresponsibility: Introduction to a special topic section

Journal of business research, 2013-10, Vol.66 (10), p.1807-1813

2013

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What we know about anticonsumption: An attempt to nail jelly to the wall

Psychology & marketing, 2020-02, Vol.37 (2), p.177-215

2020

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Linking sustainable product attributes and consumer decision-making: Insights from a systematic review

Journal of cleaner production, 2020-02, Vol.245, p.118902, Article 118902

2020

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Asia's materialists: Reconciling collectivism and materialism

Journal of international business studies, 2017-10, Vol.48 (8), p.964-991

2017

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Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends

Journal of business ethics, 2010-04, Vol.93 (1), p.1-19

2010

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The Routledge Companion to Strategic Marketing

1st edition, 2021

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Moral licensing and moral cleansing applied to company-NGO collaborations in an online context

Journal of business research, 2019-02, Vol.95, p.544-552

2019

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The relationship between country‐of‐origin image and brand image as drivers of purchase intentions: A test of alternative perspectives

International marketing review, 2011-01, Vol.28 (5), p.508-524

2011

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Global social networking sites and global identity: A three-country study

Journal of business research, 2021-06, Vol.130, p.482-492

2021

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Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination

Journal of international marketing (East Lansing, Mich.), 2022-12, Vol.30 (4), p.78-104

2022

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Global Marketing Strategy: An Executive Digest

Schlegelmilch, Bodo B

1st ed. 2016, 2016

Volltextzugriff (PDF)

Innovation and control in the multinational firm: A comparison of political and contingency approaches

Strategic management journal, 2007-05, Vol.28 (5), p.473-486

2007

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The MBA Compass: Finding Your True North in the Maze of MBA Programs

1, 2023

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To wait or not to wait: effect of apologies and explanations on customer call abandonment

The Service industries journal, 2024-09, Vol.44 (11-12), p.851-872

2024

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Alliance capabilities, interpartner attributes, and performance outcomes in international strategic alliances

Journal of world business : JWB, 2019-02, Vol.54 (2), p.137-153

2019

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Linking cause assessment, corporate philanthropy, and corporate reputation

Journal of the Academy of Marketing Science, 2016-05, Vol.44 (3), p.376-396

2016

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The MBA Compass: Finding Your True North in the Maze of MBA Programs

Volltextzugriff (PDF)

CEOs as corporate ambassadors: deciphering leadership communication via Twitter

Online information review, 2022-07, Vol.46 (4), p.787-806

2022

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Global Marketing Strategy: An Executive Digest

"Why Don't Consumers Care About CSR?": A Qualitative Study Exploring the Role of CSR in Consumption Decisions

Why Business Schools Need Radical Innovations: Drivers and Development Trajectories

CSR practices and consumer perceptions

Consumers' Perceptions of Corporate Social Responsibility: Scale Development and Validation

How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior

Employing machine learning for capturing COVID-19 consumer sentiments from six countries: a methodological illustration

Corporate social responsibility and corporate social irresponsibility: Introduction to a special topic section

What we know about anticonsumption: An attempt to nail jelly to the wall

Linking sustainable product attributes and consumer decision-making: Insights from a systematic review

Asia's materialists: Reconciling collectivism and materialism

Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends

The Routledge Companion to Strategic Marketing

Moral licensing and moral cleansing applied to company-NGO collaborations in an online context

The relationship between country‐of‐origin image and brand image as drivers of purchase intentions: A test of alternative perspectives

Global social networking sites and global identity: A three-country study

Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination

Global Marketing Strategy: An Executive Digest

Innovation and control in the multinational firm: A comparison of political and contingency approaches

The MBA Compass: Finding Your True North in the Maze of MBA Programs

To wait or not to wait: effect of apologies and explanations on customer call abandonment

Alliance capabilities, interpartner attributes, and performance outcomes in international strategic alliances

Linking cause assessment, corporate philanthropy, and corporate reputation

The MBA Compass: Finding Your True North in the Maze of MBA Programs

CEOs as corporate ambassadors: deciphering leadership communication via Twitter

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