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Monitoring the impacts of tourism-based social media, risk perception and fear on tourist's attitude and revisiting behaviour in the wake of COVID-19 pandemic

Current issues in tourism, 2021-12, Vol.24 (23), p.3275-3283

Rather, Raouf Ahmad

2021

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Customer experience and engagement in tourism destinations: the experiential marketing perspective

Journal of travel & tourism marketing, 2020-01, Vol.37 (1), p.15-32

Rather, Raouf Ahmad

2020

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How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media

Journal of research in interactive marketing, 2023-11, Vol.17 (6), p.813-830

2023

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Service innovativeness and tourism customer outcomes

International journal of contemporary hospitality management, 2019-11, Vol.31 (11), p.4227-4246

2019

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Brand Co-Creation Tourism Research: Contemporary Issues and Challenges

Rather, Raouf Ahmad

1st, 2024

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First-Time versus Repeat Tourism Customer Engagement, Experience, and Value Cocreation: An Empirical Investigation

Journal of travel research, 2022-03, Vol.61 (3), p.549-564

2022

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Exploring and validating social identification and social exchange-based drivers of hospitality customer loyalty

International journal of contemporary hospitality management, 2019-04, Vol.31 (3), p.1432-1451

2019

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Investigating the mediating role of visitor satisfaction in the relationship between memorable tourism experiences and behavioral intentions in heritage tourism context

Tourism review (Association internationale d'experts scientifiques du tourisme), 2022-03, Vol.77 (2), p.687-709

2022

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An assessment of corporate social responsibility on customer company identification and loyalty in banking industry: a PLS-SEM analysis

Management research review, 2020-11, Vol.43 (11), p.1337-1370

2020

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Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory

International journal of bank marketing, 2020-08, Vol.38 (6), p.1279-1303

2020

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Investigating the Rural and Entrepreneurial Development through Microfinance

International Research Journal of Business Studies, 2022-11, Vol.15 (2), p.177-190

2022

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Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective

Journal of travel research, 2024-03, Vol.63 (3), p.606-624

2024

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Customer engagement in evolving technological environments: synopsis and guiding propositions

European journal of marketing, 2019-09, Vol.53 (9), p.2018-2023

2019

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Green supply chain management, environmental costs and supply chain performance in the hotel industry: the mediating role of supply chain agility and resilience

Current issues in tourism, 2024-07, Vol.27 (13), p.2101-2117

2024

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Stakeholder engagement and business model innovation value

The Service industries journal, 2022-01, Vol.42 (1-2), p.42-58

2022

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Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention

Journal of marketing management, 2023-02, Vol.39 (3-4), p.275-297

2023

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Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement

Journal of consumer behaviour, 2022-09, Vol.21 (5), p.1175-1189

2022

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The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry

Journal of financial services marketing, 2020-06, Vol.25 (1-2), p.25-34

2020

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Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach

Journal of vacation marketing, 2024-01, Vol.30 (1), p.93-109

2024

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Tourism promotion through vlog advertising and customer engagement behaviours of generation Z

Current issues in tourism, 2023-11, Vol.26 (22), p.3651-3670

2023

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Transforming destination-based customer engagement to revisit intention through co-creation: findings from SEM and fsQCA

Tourism review (Association internationale d'experts scientifiques du tourisme), 2024-03, Vol.79 (3), p.601-621

2024

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Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19: A protection motivation theory approach

Journal of destination marketing & management, 2021-06, Vol.20, p.100564, Article 100564

Rather, Raouf Ahmad

2021

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SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis: Investigating the conditional effects of involvement and age

Journal of strategic marketing, 2024-04, Vol.32 (3), p.266-288

2024

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Understanding customer brand engagement through service environment: a multilevel analysis

The Service industries journal, 2023-12, p.1-26

2023

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Mediating role of government initiatives and media influence between perceived risks and destination image: a study of conflict zone

International Journal of Tourism Cities, 2019-03, Vol.5 (1), p.90-106

2019

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Monitoring the impacts of tourism-based social media, risk perception and fear on tourist's attitude and revisiting behaviour in the wake of COVID-19 pandemic

Customer experience and engagement in tourism destinations: the experiential marketing perspective

How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media

Service innovativeness and tourism customer outcomes

Brand Co-Creation Tourism Research: Contemporary Issues and Challenges

First-Time versus Repeat Tourism Customer Engagement, Experience, and Value Cocreation: An Empirical Investigation

Exploring and validating social identification and social exchange-based drivers of hospitality customer loyalty

Investigating the mediating role of visitor satisfaction in the relationship between memorable tourism experiences and behavioral intentions in heritage tourism context

An assessment of corporate social responsibility on customer company identification and loyalty in banking industry: a PLS-SEM analysis

Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory

Investigating the Rural and Entrepreneurial Development through Microfinance

Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective

Customer engagement in evolving technological environments: synopsis and guiding propositions

Green supply chain management, environmental costs and supply chain performance in the hotel industry: the mediating role of supply chain agility and resilience

Stakeholder engagement and business model innovation value

Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention

Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement

The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry

Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach

Tourism promotion through vlog advertising and customer engagement behaviours of generation Z

Transforming destination-based customer engagement to revisit intention through co-creation: findings from SEM and fsQCA

Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19: A protection motivation theory approach

SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis: Investigating the conditional effects of involvement and age

Understanding customer brand engagement through service environment: a multilevel analysis

Mediating role of government initiatives and media influence between perceived risks and destination image: a study of conflict zone

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