UB Paderborn / Katalog / Suche / in CDI

1 – 25 von 134

Sortiert nach

Artificial Intelligence for Marketing Management

1, 2022

Volltextzugriff (PDF)

Luxury Marketing, Sustainability and Technology: The Future of Luxury Management

1, 2023

Volltextzugriff (PDF)

From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environment

Journal of business research, 2017-12, Vol.81, p.163-172

2017

Volltextzugriff (PDF)

Re-imagining delightful experiences in “New Normal” conditions: A systematic critical review and future research agenda

International journal of hospitality management, 2024-07, Vol.120, p.103781, Article 103781

2024

Volltextzugriff (PDF)

Antecedents and consequences of panic buying: The case of COVID‐19

International journal of consumer studies, 2022-01, Vol.46 (1), p.132-146

2022

Volltextzugriff (PDF)

Dark motives-counterfeit purchase framework: Internal and external motives behind counterfeit purchase via digital platforms

Journal of retailing and consumer services, 2016-11, Vol.33, p.82-91

2016

Volltextzugriff (PDF)

Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention

Australasian marketing journal, 2021-05, Vol.29 (2), p.187-197

2021

Volltextzugriff (PDF)

Service integration in omnichannel retailing and its impact on customer experience

Journal of retailing and consumer services, 2022-03, Vol.65, p.102267, Article 102267

2022

Volltextzugriff (PDF)

Digital technologies: tensions in privacy and data

Journal of the Academy of Marketing Science, 2022-11, Vol.50 (6), p.1299-1323

2022

Volltextzugriff (PDF)

Surviving an economic downturn: Dynamic capabilities of SMEs

Journal of business research, 2021-05, Vol.128, p.109-123

2021

Volltextzugriff (PDF)

Meme marketing effectiveness: A moderated-mediation model

Journal of retailing and consumer services, 2024-05, Vol.78, p.103702, Article 103702

2024

Volltextzugriff (PDF)

The role of art infusion in enhancing pro-environmental luxury brand advertising

Journal of retailing and consumer services, 2022-01, Vol.64, p.102780, Article 102780

2022

Volltextzugriff (PDF)

Art infusion and functional theories of attitudes toward luxury brands: The mediating role of feelings of self-inauthenticity

Journal of business research, 2022-11, Vol.150, p.538-552

2022

Volltextzugriff (PDF)

The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review

Journal of business research, 2023-05, Vol.160, p.113739, Article 113739

2023

Volltextzugriff (PDF)

Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing

Journal of retailing and consumer services, 2022-03, Vol.65, p.102242, Article 102242

2022

Volltextzugriff (PDF)

The power of flattery: Enhancing prosocial behavior through virtual influencers

Psychology & marketing, 2024-07, Vol.41 (7), p.1629-1648

2024

Volltextzugriff (PDF)

Towards an understanding of meme marketing: conceptualisation and empirical evidence

Journal of marketing management, 2023-05, Vol.39 (7-8), p.670-701

2023

Volltextzugriff (PDF)

Emerging Research Trends in Marketing: A Review of Australasian Marketing Journal

Australasian marketing journal, 2022-08, Vol.30 (3), p.214-227

2022

Volltextzugriff (PDF)

Using text and image mining to study how actor engagement creates value in the sharing economy

European journal of marketing, 2024-08

2024

Volltextzugriff (PDF)

Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment

Journal of retailing and consumer services, 2024-05, Vol.78, p.103713, Article 103713

2024

Volltextzugriff (PDF)

Triadic relationship between customers, service providers and government in a highly regulated industry

Journal of retailing and consumer services, 2020-07, Vol.55, p.102148, Article 102148

2020

Volltextzugriff (PDF)

Mixed emotional appeal enhances positive word-of-mouth: The moderating role of narrative person

Journal of retailing and consumer services, 2021-09, Vol.62, p.102618, Article 102618

2021

Volltextzugriff (PDF)

Toward a theory of outside-in marketing: Past, present, and future

Industrial marketing management, 2020-08, Vol.89, p.107-128

2020

Volltextzugriff (PDF)

Aesthetic labor and visible diversity: The role in retailing service encounters

Journal of retailing and consumer services, 2017-09, Vol.38, p.34-43

2017

Volltextzugriff (PDF)

Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions

Australasian marketing journal, 2024-05, Vol.32 (2), p.162-177

2024

Volltextzugriff (PDF)

1 – 25 von 134

Suche als RSS-Feed

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(89)
Mit Volltextzugriff
(119)

Publikationsform

Sprache

Erscheinungsjahr

n.n

Thema

15 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

... seit 30 Tagen
(2)
... seit 90 Tagen
(4)

Menü

Weitere Dienste

Einstellungen

Artificial Intelligence for Marketing Management

Luxury Marketing, Sustainability and Technology: The Future of Luxury Management

From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environment

Re-imagining delightful experiences in “New Normal” conditions: A systematic critical review and future research agenda

Antecedents and consequences of panic buying: The case of COVID‐19

Dark motives-counterfeit purchase framework: Internal and external motives behind counterfeit purchase via digital platforms

Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention

Service integration in omnichannel retailing and its impact on customer experience

Digital technologies: tensions in privacy and data

Surviving an economic downturn: Dynamic capabilities of SMEs

Meme marketing effectiveness: A moderated-mediation model

The role of art infusion in enhancing pro-environmental luxury brand advertising

Art infusion and functional theories of attitudes toward luxury brands: The mediating role of feelings of self-inauthenticity

The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review

Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing

The power of flattery: Enhancing prosocial behavior through virtual influencers

Towards an understanding of meme marketing: conceptualisation and empirical evidence

Emerging Research Trends in Marketing: A Review of Australasian Marketing Journal

Using text and image mining to study how actor engagement creates value in the sharing economy

Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment

Triadic relationship between customers, service providers and government in a highly regulated industry

Mixed emotional appeal enhances positive word-of-mouth: The moderating role of narrative person

Toward a theory of outside-in marketing: Past, present, and future

Aesthetic labor and visible diversity: The role in retailing service encounters

Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions

Suchergebnisse filtern