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Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes

Marketing science (Providence, R.I.), 1999-01, Vol.18 (2), p.137-153

1999

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An Empirical Analysis of Firms' Product Line Decisions

Journal of marketing research, 2001-02, Vol.38 (1), p.110-118

2001

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Do models of vertical strategic interaction for national and store brands meet the market test?

Journal of retailing, 2001-03, Vol.77 (1), p.83-109

2001

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Assessing the Impact of Antidrug Advertising on Adolescent Drug Consumption: Results From a Behavioral Economic Model

American journal of public health (1971), 2002-08, Vol.92 (8), p.1346-1351

2002

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Audience Characteristics and Bundling: A Hedonic Analysis of Magazine Advertising Rates

Journal of marketing research, 2002-05, Vol.39 (2), p.262-273

2002

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An empirical analysis of the determinants of category expenditure

Journal of business research, 2001-06, Vol.52 (3), p.277-291

2001

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Assessing the Competitive Interaction between Private Labels and National Brands

The Journal of business (Chicago, Ill.), 2000-01, Vol.73 (1), p.109-137

2000

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Mixing Behavior in Cross-Country Diffusion

Marketing science (Providence, R.I.), 1997-01, Vol.16 (4), p.354-369

1997

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Market Share and Price Setting Behavior for Private Labels and National Brands

Review of industrial organization, 2000-08, Vol.17 (1), p.17-39

2000

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Multi-Market, Multi-Product New Product Diffusion: Decomposing Local, Foreign, and Indirect (Cross-Product) Effects

Customer needs and solutions, 2015-03, Vol.2 (1), p.57-70

2015

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Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation

Journal of marketing research, 2001-11, Vol.38 (4), p.501-514

2001

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An Empirical Study of the Effect of Brand Proliferation on Private Label — National Brand Pricing Behavior

Review of industrial organization, 1997-06, Vol.12 (3), p.355-371

PUTSIS, WILLIAM P.

1997

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Marketing Models and the Lucas Critique

Journal of marketing research, 2005-02, Vol.42 (1), p.15-21

2005

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What I think I will do versus what I say I do: Mispredicting marijuana use among teenage drug users

Journal of business research, 2018-04, Vol.85, p.317-324

2018

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Parameter variation and new product diffusion

Journal of forecasting, 1998-06, Vol.17 (3-4), p.231-257

Putsis Jr, William P.

1998

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Share, price and category expenditure-geographic market effects and private labels

Managerial and decision economics, 1999-06, Vol.20 (4), p.175-187

1999

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Should NFL blackouts be banned?

Applied economics, 2000-10, Vol.32 (12), p.1495-1507

2000

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The Many Faces of Competition

Marketing letters, 1998-08, Vol.9 (3), p.269-284

1998

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Winners and Losers: Redistribution and the Use of Economic Impact Analysis in Marketing

Journal of macromarketing, 1998-06, Vol.18 (1), p.24-33

Putsis, William P.

1998

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Empirical analysis of competitive interaction in food product categories

Agribusiness (New York, N.Y.), 1999, Vol.15 (3), p.295-311

Putsis Jr, William P.

1999

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Temporal aggregation in diffusion models of first-time purchase: Does choice of frequency matter?

Technological forecasting & social change, 1996, Vol.51 (3), p.265-279

Putsis, William P.

1996

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Product diffusion, product differentiation and the timing of new product introduction the television and VCR market 1964-85

Managerial and decision economics, 1989-03, Vol.10 (1), p.37-50

Putsis Jr, William P.

1989

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So, how long have you been in the market? The effect of the timing of observation on purchase

Managerial and decision economics, 1995-03, Vol.16 (2), p.95-110

1995

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Who Wants You When You're Old and Poor? Exploring the Economics of Media Pricing

Journal of media economics, 2000-01, Vol.13 (4), p.215-232

2000

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Why put off until tomorrow what you can do today: Incentives and the timing of new product introduction

The Journal of product innovation management, 1993-06, Vol.10 (3), p.195-203

Putsis, William P.

1993

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Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes

An Empirical Analysis of Firms' Product Line Decisions

Do models of vertical strategic interaction for national and store brands meet the market test?

Assessing the Impact of Antidrug Advertising on Adolescent Drug Consumption: Results From a Behavioral Economic Model

Audience Characteristics and Bundling: A Hedonic Analysis of Magazine Advertising Rates

An empirical analysis of the determinants of category expenditure

Assessing the Competitive Interaction between Private Labels and National Brands

Mixing Behavior in Cross-Country Diffusion

Market Share and Price Setting Behavior for Private Labels and National Brands

Multi-Market, Multi-Product New Product Diffusion: Decomposing Local, Foreign, and Indirect (Cross-Product) Effects

Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation

An Empirical Study of the Effect of Brand Proliferation on Private Label — National Brand Pricing Behavior

Marketing Models and the Lucas Critique

What I think I will do versus what I say I do: Mispredicting marijuana use among teenage drug users

Parameter variation and new product diffusion

Share, price and category expenditure-geographic market effects and private labels

Should NFL blackouts be banned?

The Many Faces of Competition

Winners and Losers: Redistribution and the Use of Economic Impact Analysis in Marketing

Empirical analysis of competitive interaction in food product categories

Temporal aggregation in diffusion models of first-time purchase: Does choice of frequency matter?

Product diffusion, product differentiation and the timing of new product introduction the television and VCR market 1964-85

So, how long have you been in the market? The effect of the timing of observation on purchase

Who Wants You When You're Old and Poor? Exploring the Economics of Media Pricing

Why put off until tomorrow what you can do today: Incentives and the timing of new product introduction

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