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Demonstrating the Value of Marketing

Journal of marketing, 2016-11, Vol.80 (6), p.173-190

2016

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Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

Journal of interactive marketing, 2020-05, Vol.50 (1), p.136-155

2020

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No Comment?! The Drivers of Reactions to Online Posts in Professional Groups

Journal of interactive marketing, 2016-08, Vol.35, p.1-15

2016

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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

2015, 2014

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Consumer Attitude Metrics for Guiding Marketing Mix Decisions

Marketing science (Providence, R.I.), 2014-07, Vol.33 (4), p.534-550

2014

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Advanced Methods for Modeling Markets

1, 2017

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Actual Cleaning and Simulated Cleaning Attenuate Psychological and Physiological Effects of Stressful Events

Social psychological & personality science, 2023-05, Vol.14 (4), p.381-394

2023

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What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance

Journal of marketing, 2013-01, Vol.77 (1), p.31-51

2013

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Combining big data and lean startup methods for business model evolution

AMS review, 2017-12, Vol.7 (3-4), p.154-169

2017

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Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of marketing, 2009-09, Vol.73 (5), p.90-102

2009

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Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully

Journal of marketing, 2008-05, Vol.72 (3), p.14-31

2008

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Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment

Journal of retailing, 2015-06, Vol.91 (2), p.182-197

2015

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Assessing Consequences of Component Sharing across Brands in the Vertical Product Line in the Automotive Market

The Journal of product innovation management, 2012-07, Vol.29 (4), p.559-572

2012

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Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression

Marketing science (Providence, R.I.), 2011-07, Vol.30 (4), p.604-611

2011

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Social Media Metrics — A Framework and Guidelines for Managing Social Media

Journal of interactive marketing, 2013-11, Vol.27 (4), p.281-298

2013

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Mind-Set Metrics in Market Response Models: An Integrative Approach

Journal of marketing research, 2010-08, Vol.47 (4), p.672-684

2010

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Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey

Journal of interactive marketing, 2020-11, Vol.52 (1), p.20-34

2020

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The formation, evolution and replacement of price–quality relationships

Journal of the Academy of Marketing Science, 2016, Vol.44 (1), p.46-65

2016

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Private-Label Use and Store Loyalty

Journal of marketing, 2008-11, Vol.72 (6), p.19-30

2008

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Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media

Journal of interactive marketing, 2018-08, Vol.43, p.33-51

2018

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The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions

Journal of marketing research, 2008-06, Vol.45 (3), p.293-306

2008

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Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets

International journal of research in marketing, 2013-03, Vol.30 (1), p.57-68

2013

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How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods

Journal of retailing, 2007-08, Vol.83 (3), p.297-308

Pauwels, Koen

2007

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The Hare and the Tortoise: Do Earlier Adopters of Online Channels Purchase More?

Journal of retailing, 2015-06, Vol.91 (2), p.289-308

2015

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Fanning the Flames? How Media Coverage of a Price War Affects Retailers, Consumers, and Investors

Journal of marketing research, 2015-10, Vol.52 (5), p.674-693

2015

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Demonstrating the Value of Marketing

Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

No Comment?! The Drivers of Reactions to Online Posts in Professional Groups

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

Consumer Attitude Metrics for Guiding Marketing Mix Decisions

Advanced Methods for Modeling Markets

Actual Cleaning and Simulated Cleaning Attenuate Psychological and Physiological Effects of Stressful Events

What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance

Combining big data and lean startup methods for business model evolution

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully

Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment

Assessing Consequences of Component Sharing across Brands in the Vertical Product Line in the Automotive Market

Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression

Social Media Metrics — A Framework and Guidelines for Managing Social Media

Mind-Set Metrics in Market Response Models: An Integrative Approach

Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey

The formation, evolution and replacement of price–quality relationships

Private-Label Use and Store Loyalty

Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media

The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions

Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets

How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods

The Hare and the Tortoise: Do Earlier Adopters of Online Channels Purchase More?

Fanning the Flames? How Media Coverage of a Price War Affects Retailers, Consumers, and Investors

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