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The omnichannel continuum: Integrating online and offline channels along the customer journey

Journal of retailing, 2022-03, Vol.98 (1), p.111-132

Neslin, Scott A.

2022

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Free Shipping Promotions and Product Returns

Journal of marketing research, 2020-08, Vol.57 (4), p.640-658

2020

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Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions

Journal of interactive marketing, 2009-02, Vol.23 (1), p.70-81

2009

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The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin

Journal of marketing, 2012-07, Vol.76 (4), p.44-63

2012

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Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment

Marketing science (Providence, R.I.), 2016-03, Vol.35 (2), p.201-217

2016

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The past, present, and future of brand research

Marketing letters, 2020-09, Vol.31 (2/3), p.151-162

2020

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Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising

Journal of marketing research, 2014-10, Vol.51 (5), p.527-545

2014

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Multichannel customer management: Understanding the research-shopper phenomenon

International journal of research in marketing, 2007-06, Vol.24 (2), p.129-148

2007

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Decision Process Evolution in Customer Channel Choice

Journal of marketing, 2011-11, Vol.75 (6), p.72-86

2011

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Challenges and Opportunities in Multichannel Customer Management

Journal of service research : JSR, 2006-11, Vol.9 (2), p.95-112

2006

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Revenue Premium as an Outcome Measure of Brand Equity

Journal of marketing, 2003-10, Vol.67 (4), p.1-17

2003

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The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

Marketing science (Providence, R.I.), 2012-03, Vol.31 (2), p.216-235

2012

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Identifying omnichannel deal prone segments, their antecedents, and their consequences

Journal of retailing, 2020-09, Vol.96 (3), p.310-327

2020

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The interrelationships between brand and channel choice

Marketing letters, 2014-09, Vol.25 (3), p.319-330

2014

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Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions

Journal of marketing, 2001-01, Vol.65 (1), p.71-89

2001

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Refocusing loyalty programs in the era of big data: a societal lens paradigm

Marketing letters, 2020-12, Vol.31 (4), p.405-418

2020

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Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment

Journal of retailing, 2015-06, Vol.91 (2), p.182-197

2015

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Consumer response to uncertain promotions: An empirical analysis of conditional rebates

International journal of research in marketing, 2014-03, Vol.31 (1), p.94-106

2014

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Overcoming the “recency trap” in customer relationship management

Journal of the Academy of Marketing Science, 2013-05, Vol.41 (3), p.320-337

2013

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Decomposition of the Sales Impact of Promotion-Induced Stockpiling

Journal of marketing research, 2007-08, Vol.44 (3), p.450-467

2007

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Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions

Journal of interactive marketing, 2009-05, Vol.23 (2), p.157-168

2009

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Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking

Journal of marketing research, 2003-11, Vol.40 (4), p.389-405

2003

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Customer Channel Migration

Journal of marketing research, 2008-02, Vol.45 (1), p.60-76

2008

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How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth

Journal of marketing, 2022-03, Vol.86 (2), p.166-185

2022

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Multichannel Shopper Segments and Their Covariates

Journal of retailing, 2008-12, Vol.84 (4), p.398-413

2008

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The omnichannel continuum: Integrating online and offline channels along the customer journey

Free Shipping Promotions and Product Returns

Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions

The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin

Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment

The past, present, and future of brand research

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising

Multichannel customer management: Understanding the research-shopper phenomenon

Decision Process Evolution in Customer Channel Choice

Challenges and Opportunities in Multichannel Customer Management

Revenue Premium as an Outcome Measure of Brand Equity

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

Identifying omnichannel deal prone segments, their antecedents, and their consequences

The interrelationships between brand and channel choice

Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions

Refocusing loyalty programs in the era of big data: a societal lens paradigm

Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment

Consumer response to uncertain promotions: An empirical analysis of conditional rebates

Overcoming the “recency trap” in customer relationship management

Decomposition of the Sales Impact of Promotion-Induced Stockpiling

Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions

Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking

Customer Channel Migration

How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth

Multichannel Shopper Segments and Their Covariates

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