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Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity

International journal of advertising, 2023-02, Vol.42 (2), p.368-383

2023

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The next hype in social media advertising: Examining virtual influencers' brand endorsement effectiveness

Frontiers in psychology, 2023-02, Vol.14, p.1089051-1089051

2023

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Testing the Effectiveness of Message Framing and Episodic Future Thinking in Promoting HPV Vaccination via Anticipated Regret

Health communication, 2022-04, Vol.37 (5), p.525-534

2022

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Under the Influence: Social Media Influencers' Impact on Response to Corporate Reputation Advertising

Journal of advertising, 2021-03, Vol.50 (2), p.119-138

2021

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Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance

Journal of advertising, 2021-07, Vol.50 (3), p.253-261

2021

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How Ethical Ideology Influences Mask-Wearing Intention in a Pandemic: The Mediating Role of Moral Norms and Threat to Freedom

Journal of health communication, 2023-05, Vol.28 (5), p.312-320

2023

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Why Narrative Ads Work: An Integrated Process Explanation

Journal of advertising, 2017-04, Vol.46 (2), p.283-296

2017

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Local mRNA translation in long-term maintenance of axon health and function

Current opinion in neurobiology, 2020-08, Vol.63, p.15-22

2020

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A narrative approach for overcoming the message credibility problem in green advertising

Journal of business research, 2022-08, Vol.147, p.449-461

2022

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Can Empathy Offset Low Bystander Efficacy? Effectiveness of Domestic Violence Prevention Narratives in India

Health communication, 2020-08, Vol.35 (10), p.1229-1238

2020

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Trifluoromethylation of Alkenes by Visible Light Photoredox Catalysis

Journal of organic chemistry, 2012-12, Vol.77 (24), p.11383-11387

2012

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Mollifying green skepticism: Effective strategies for inspiring green participation in the hospitality industry

Frontiers in psychology, 2023-06, Vol.14, p.1176863

2023

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Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media

Journal of research in interactive marketing, 2021-05, Vol.15 (1), p.30-48

2021

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Using Guilt and Shame Appeals from an Eastern Perspective to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India

Journal of advertising, 2019-10, Vol.48 (5), p.555-568

2019

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Generation of CF3-Containing Epoxides and Aziridines by Visible-Light-Driven Trifluoromethylation of Allylic Alcohols and Amines

Chemistry : a European journal, 2013-05, Vol.19 (20), p.6209-6212

2013

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Visible Light-Induced Aromatic Difluoroalkylation

Advanced synthesis & catalysis, 2014-09, Vol.356 (13), p.2741-2748

2014

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A Novel Approach to Detect Malware Based on API Call Sequence Analysis

International journal of distributed sensor networks, 2015-01, Vol.2015 (6), p.659101

2015

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Brand Image Congruence Through Sponsorship of Sporting Events: A Reinquiry of Gwinner and Eaton (1999)

Journal of advertising, 2016-01, Vol.45 (1), p.130-138

2016

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Development of a scale for measuring individual propensity for serendipitous information encounters in an online environment

Journal of information science, 2023-01

2023

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COVID-19 Communication Ecology: Visualizing Communication Resource Connections During a Public Health Emergency Using Network Analysis

The American behavioral scientist (Beverly Hills), 2021-06, Vol.65 (7), p.893-913

2021

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Perceived online social support for Parkinson's disease patients: The role of support type, uncertainty, contentment, and psychological quality of life

Communication quarterly, 2021-05, Vol.69 (3), p.259-279

2021

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Testing the Extent of the ‘Immersive’ Experience: The Role of Ad Relevance, Ad Vividness, and Ad Message Explicitness in Narrative Advertising

Media - Biznes - Kultura. Dziennikarstwo i komunikacja społeczna, 2022-12 (2 (13)), p.9-26

2022

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Bicarbonate-Independent Sodium Conductance of Na/HCO3 Cotransporter NBCn1 Decreases NMDA Receptor Function

Current issues in molecular biology, 2022-03, Vol.44 (3), p.1284-1293

2022

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What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion- versus Prevention-Focused Messages

Psychology & marketing, 2015-09, Vol.32 (9), p.920-933

2015

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Living in a Material World: Sponsored Instagram Posts and the Role of Materialism, Hedonic Enjoyment, Perceived Trust, and Need to Belong

Social media + society, 2021-07, Vol.7 (3)

2021

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Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity

The next hype in social media advertising: Examining virtual influencers' brand endorsement effectiveness

Testing the Effectiveness of Message Framing and Episodic Future Thinking in Promoting HPV Vaccination via Anticipated Regret

Under the Influence: Social Media Influencers' Impact on Response to Corporate Reputation Advertising

Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance

How Ethical Ideology Influences Mask-Wearing Intention in a Pandemic: The Mediating Role of Moral Norms and Threat to Freedom

Why Narrative Ads Work: An Integrated Process Explanation

Local mRNA translation in long-term maintenance of axon health and function

A narrative approach for overcoming the message credibility problem in green advertising

Can Empathy Offset Low Bystander Efficacy? Effectiveness of Domestic Violence Prevention Narratives in India

Trifluoromethylation of Alkenes by Visible Light Photoredox Catalysis

Mollifying green skepticism: Effective strategies for inspiring green participation in the hospitality industry

Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media

Using Guilt and Shame Appeals from an Eastern Perspective to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India

Generation of CF3-Containing Epoxides and Aziridines by Visible-Light-Driven Trifluoromethylation of Allylic Alcohols and Amines

Visible Light-Induced Aromatic Difluoroalkylation

A Novel Approach to Detect Malware Based on API Call Sequence Analysis

Brand Image Congruence Through Sponsorship of Sporting Events: A Reinquiry of Gwinner and Eaton (1999)

Development of a scale for measuring individual propensity for serendipitous information encounters in an online environment

COVID-19 Communication Ecology: Visualizing Communication Resource Connections During a Public Health Emergency Using Network Analysis

Perceived online social support for Parkinson's disease patients: The role of support type, uncertainty, contentment, and psychological quality of life

Testing the Extent of the ‘Immersive’ Experience: The Role of Ad Relevance, Ad Vividness, and Ad Message Explicitness in Narrative Advertising

Bicarbonate-Independent Sodium Conductance of Na/HCO3 Cotransporter NBCn1 Decreases NMDA Receptor Function

What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion- versus Prevention-Focused Messages

Living in a Material World: Sponsored Instagram Posts and the Role of Materialism, Hedonic Enjoyment, Perceived Trust, and Need to Belong

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