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Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers

International journal of advertising, 2024-08, p.1-31

2024

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Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction

Journal of current issues and research in advertising, 2024-07, p.1-19

2024

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Softening the Blow: The Power of Rhetorical Frames Used by Social Media Influencers with Sponsorship Disclosure

Journal of interactive advertising, 2024-04, Vol.24 (2), p.169-183

2024

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Will humor increase the effectiveness of human papillomavirus (HPV) advertising? exploring the role of humor, STD information, and knowledge

Journal of marketing communications, 2023-07, Vol.29 (5), p.491-509

2023

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Mollifying green skepticism: Effective strategies for inspiring green participation in the hospitality industry

Frontiers in psychology, 2023-06, Vol.14, p.1176863

2023

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How Ethical Ideology Influences Mask-Wearing Intention in a Pandemic: The Mediating Role of Moral Norms and Threat to Freedom

Journal of health communication, 2023-05, Vol.28 (5), p.312-320

2023

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The next hype in social media advertising: Examining virtual influencers' brand endorsement effectiveness

Frontiers in psychology, 2023-02, Vol.14, p.1089051-1089051

2023

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Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity

International journal of advertising, 2023-02, Vol.42 (2), p.368-383

2023

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Development of a scale for measuring individual propensity for serendipitous information encounters in an online environment

Journal of information science, 2023-01

2023

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Testing the Extent of the ‘Immersive’ Experience: The Role of Ad Relevance, Ad Vividness, and Ad Message Explicitness in Narrative Advertising

Media - Biznes - Kultura. Dziennikarstwo i komunikacja społeczna, 2022-12 (2 (13)), p.9-26

2022

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ORM-6151: A First-in-Class, Anti-CD33 Antibody-Enabled GSPT1 Degrader for AML

Blood, 2022-11, Vol.140 (Supplement 1), p.3061-3062

2022

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A narrative approach for overcoming the message credibility problem in green advertising

Journal of business research, 2022-08, Vol.147, p.449-461

2022

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Testing the Effectiveness of Message Framing and Episodic Future Thinking in Promoting HPV Vaccination via Anticipated Regret

Health communication, 2022-04, Vol.37 (5), p.525-534

2022

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Extending the Reminiscence Bump Effect in Nostalgic Advertising from the United States to South Korea

International journal of communication (Online), 2022-01, Vol.16, p.4481

2022

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Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance

Journal of advertising, 2021-07, Vol.50 (3), p.253-261

2021

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Living in a Material World: Sponsored Instagram Posts and the Role of Materialism, Hedonic Enjoyment, Perceived Trust, and Need to Belong

Social media + society, 2021-07, Vol.7 (3)

2021

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COVID-19 Communication Ecology: Visualizing Communication Resource Connections During a Public Health Emergency Using Network Analysis

The American behavioral scientist (Beverly Hills), 2021-06, Vol.65 (7), p.893-913

2021

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Perceived online social support for Parkinson's disease patients: The role of support type, uncertainty, contentment, and psychological quality of life

Communication quarterly, 2021-05, Vol.69 (3), p.259-279

2021

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Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media

Journal of research in interactive marketing, 2021-05, Vol.15 (1), p.30-48

2021

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Under the Influence: Social Media Influencers' Impact on Response to Corporate Reputation Advertising

Journal of advertising, 2021-03, Vol.50 (2), p.119-138

2021

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The Role of Empathy and Efficacy In Public Service Announcements: Using Narratives to Induce Bystander Intervention in Domestic Violence

Journal of advertising research, 2020-12, Vol.60 (4), p.452-466

2020

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Role of Perceived Authenticity of Digital Enhancement of Model Advertising Images on Brand Attitudes, Social Media Engagement

Journal of interactive advertising, 2020-09, Vol.20 (3), p.181-195

2020

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Can Empathy Offset Low Bystander Efficacy? Effectiveness of Domestic Violence Prevention Narratives in India

Health communication, 2020-08, Vol.35 (10), p.1229-1238

2020

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BeingReal about Instagram Ad Models: The Effects of Perceived Authenticity: How Image Modification of Female Body Size Alters Advertising Attitude and Buying Intention

Journal of advertising research, 2020-06, Vol.60 (2), p.197-207

2020

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Using Guilt and Shame Appeals from an Eastern Perspective to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India

Journal of advertising, 2019-10, Vol.48 (5), p.555-568

2019

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Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers

Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction

Softening the Blow: The Power of Rhetorical Frames Used by Social Media Influencers with Sponsorship Disclosure

Will humor increase the effectiveness of human papillomavirus (HPV) advertising? exploring the role of humor, STD information, and knowledge

Mollifying green skepticism: Effective strategies for inspiring green participation in the hospitality industry

How Ethical Ideology Influences Mask-Wearing Intention in a Pandemic: The Mediating Role of Moral Norms and Threat to Freedom

The next hype in social media advertising: Examining virtual influencers' brand endorsement effectiveness

Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity

Development of a scale for measuring individual propensity for serendipitous information encounters in an online environment

Testing the Extent of the ‘Immersive’ Experience: The Role of Ad Relevance, Ad Vividness, and Ad Message Explicitness in Narrative Advertising

ORM-6151: A First-in-Class, Anti-CD33 Antibody-Enabled GSPT1 Degrader for AML

A narrative approach for overcoming the message credibility problem in green advertising

Testing the Effectiveness of Message Framing and Episodic Future Thinking in Promoting HPV Vaccination via Anticipated Regret

Extending the Reminiscence Bump Effect in Nostalgic Advertising from the United States to South Korea

Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance

Living in a Material World: Sponsored Instagram Posts and the Role of Materialism, Hedonic Enjoyment, Perceived Trust, and Need to Belong

COVID-19 Communication Ecology: Visualizing Communication Resource Connections During a Public Health Emergency Using Network Analysis

Perceived online social support for Parkinson's disease patients: The role of support type, uncertainty, contentment, and psychological quality of life

Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media

Under the Influence: Social Media Influencers' Impact on Response to Corporate Reputation Advertising

The Role of Empathy and Efficacy In Public Service Announcements: Using Narratives to Induce Bystander Intervention in Domestic Violence

Role of Perceived Authenticity of Digital Enhancement of Model Advertising Images on Brand Attitudes, Social Media Engagement

Can Empathy Offset Low Bystander Efficacy? Effectiveness of Domestic Violence Prevention Narratives in India

BeingReal about Instagram Ad Models: The Effects of Perceived Authenticity: How Image Modification of Female Body Size Alters Advertising Attitude and Buying Intention

Using Guilt and Shame Appeals from an Eastern Perspective to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India

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