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The next hype in social media advertising: Examining virtual influencers' brand endorsement effectiveness

Frontiers in psychology, 2023-02, Vol.14, p.1089051-1089051

2023

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How Ethical Ideology Influences Mask-Wearing Intention in a Pandemic: The Mediating Role of Moral Norms and Threat to Freedom

Journal of health communication, 2023-05, Vol.28 (5), p.312-320

2023

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Can Empathy Offset Low Bystander Efficacy? Effectiveness of Domestic Violence Prevention Narratives in India

Health communication, 2020-08, Vol.35 (10), p.1229-1238

2020

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Mollifying green skepticism: Effective strategies for inspiring green participation in the hospitality industry

Frontiers in psychology, 2023-06, Vol.14, p.1176863

2023

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Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity

International journal of advertising, 2023-02, Vol.42 (2), p.368-383

2023

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Under the Influence: Social Media Influencers' Impact on Response to Corporate Reputation Advertising

Journal of advertising, 2021-03, Vol.50 (2), p.119-138

2021

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Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance

Journal of advertising, 2021-07, Vol.50 (3), p.253-261

2021

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Testing the Effectiveness of Message Framing and Episodic Future Thinking in Promoting HPV Vaccination via Anticipated Regret

Health communication, 2022-04, Vol.37 (5), p.525-534

2022

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Why Narrative Ads Work: An Integrated Process Explanation

Journal of advertising, 2017-04, Vol.46 (2), p.283-296

2017

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A narrative approach for overcoming the message credibility problem in green advertising

Journal of business research, 2022-08, Vol.147, p.449-461

2022

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What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion- versus Prevention-Focused Messages

Psychology & marketing, 2015-09, Vol.32 (9), p.920-933

2015

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Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media

Journal of research in interactive marketing, 2021-05, Vol.15 (1), p.30-48

2021

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Brand Image Congruence Through Sponsorship of Sporting Events: A Reinquiry of Gwinner and Eaton (1999)

Journal of advertising, 2016-01, Vol.45 (1), p.130-138

2016

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Perceived online social support for Parkinson's disease patients: The role of support type, uncertainty, contentment, and psychological quality of life

Communication quarterly, 2021-05, Vol.69 (3), p.259-279

2021

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Living in a Material World: Sponsored Instagram Posts and the Role of Materialism, Hedonic Enjoyment, Perceived Trust, and Need to Belong

Social media + society, 2021-07, Vol.7 (3), p.205630512110383

2021

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Extending the Reminiscence Bump Effect in Nostalgic Advertising from the United States to South Korea

International journal of communication (Online), 2022-01, Vol.16, p.4481

2022

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Using Guilt and Shame Appeals from an Eastern Perspective to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India

Journal of advertising, 2019-10, Vol.48 (5), p.555-568

2019

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'I owe my life to the kind individual who called the helpline': exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention in India and the United States

International journal of advertising, 2019-07, Vol.38 (5), p.704-730

2019

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Product placement as leveraged marketing communications: the role of wishful identification, brand trust, and brand buying behaviours

International journal of advertising, 2019-01, Vol.38 (1), p.50-66

2019

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Development of a scale for measuring individual propensity for serendipitous information encounters in an online environment

Journal of information science, 2023-01, p.16555152211410

2023

Volltextzugriff (PDF)

COVID-19 Communication Ecology: Visualizing Communication Resource Connections During a Public Health Emergency Using Network Analysis

The American behavioral scientist (Beverly Hills), 2021-06, Vol.65 (7), p.893-913

2021

Volltextzugriff (PDF)

Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction

Journal of current issues and research in advertising, 2024-07, p.1-19

2024

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Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers

International journal of advertising, 2024-08, p.1-31

2024

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Will humor increase the effectiveness of human papillomavirus (HPV) advertising? exploring the role of humor, STD information, and knowledge

Journal of marketing communications, 2023-07, Vol.29 (5), p.491-509

2023

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Softening the Blow: The Power of Rhetorical Frames Used by Social Media Influencers with Sponsorship Disclosure

Journal of interactive advertising, 2024-04, Vol.24 (2), p.169-183

2024

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The next hype in social media advertising: Examining virtual influencers' brand endorsement effectiveness

How Ethical Ideology Influences Mask-Wearing Intention in a Pandemic: The Mediating Role of Moral Norms and Threat to Freedom

Can Empathy Offset Low Bystander Efficacy? Effectiveness of Domestic Violence Prevention Narratives in India

Mollifying green skepticism: Effective strategies for inspiring green participation in the hospitality industry

Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity

Under the Influence: Social Media Influencers' Impact on Response to Corporate Reputation Advertising

Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance

Testing the Effectiveness of Message Framing and Episodic Future Thinking in Promoting HPV Vaccination via Anticipated Regret

Why Narrative Ads Work: An Integrated Process Explanation

A narrative approach for overcoming the message credibility problem in green advertising

What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion- versus Prevention-Focused Messages

Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media

Brand Image Congruence Through Sponsorship of Sporting Events: A Reinquiry of Gwinner and Eaton (1999)

Perceived online social support for Parkinson's disease patients: The role of support type, uncertainty, contentment, and psychological quality of life

Living in a Material World: Sponsored Instagram Posts and the Role of Materialism, Hedonic Enjoyment, Perceived Trust, and Need to Belong

Extending the Reminiscence Bump Effect in Nostalgic Advertising from the United States to South Korea

Using Guilt and Shame Appeals from an Eastern Perspective to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India

'I owe my life to the kind individual who called the helpline': exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention in India and the United States

Product placement as leveraged marketing communications: the role of wishful identification, brand trust, and brand buying behaviours

Development of a scale for measuring individual propensity for serendipitous information encounters in an online environment

COVID-19 Communication Ecology: Visualizing Communication Resource Connections During a Public Health Emergency Using Network Analysis

Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction

Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers

Will humor increase the effectiveness of human papillomavirus (HPV) advertising? exploring the role of humor, STD information, and knowledge

Softening the Blow: The Power of Rhetorical Frames Used by Social Media Influencers with Sponsorship Disclosure

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