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The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners

Journal of marketing, 2015-01, Vol.79 (1), p.64-82

2015

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Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market

Journal of marketing, 2008-07, Vol.72 (4), p.90-104

Fang, Eric (Er)

2008

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Antecedents and Consequences of Marketing Dynamic Capabilities in International Joint Ventures

Journal of international business studies, 2009-06, Vol.40 (5), p.742-761

2009

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Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales

Journal of marketing, 2014-07, Vol.78 (4), p.41-58

2014

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Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination

Journal of marketing, 2017-01, Vol.81 (1), p.136-154

2017

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The Effect of Strategic Alliance Knowledge Complementarity on New Product Innovativeness in China

Organization science (Providence, R.I.), 2011-01, Vol.22 (1), p.158-172

Fang, Eric (Er)

2011

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Antecedents and consequences of marketing dynamic capabilities in international joint ventures

Journal of international business studies, 2009-06, Vol.40 (5), p.742-761

2009

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The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance

Journal of the Academy of Marketing Science, 2011-04, Vol.39 (2), p.234-251

2011

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User Reviews Variance, Critic Reviews Variance, and Product Sales: An Exploration of Customer Breadth and Depth Effects

Journal of retailing, 2015-09, Vol.91 (3), p.372-389

2015

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Effect of Service Transition Strategies on Firm Value

Journal of marketing, 2008-09, Vol.72 (5), p.1-14

2008

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The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades

Marketing science (Providence, R.I.), 2011-07, Vol.30 (4), p.628-645

2011

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Group Marketing: Theory, Mechanisms, and Dynamics

Journal of marketing, 2017-07, Vol.81 (4), p.1-24

2017

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Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels

Journal of marketing, 2024-03, Vol.88 (2), p.141-162

2024

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The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues

Journal of retailing, 2018-09, Vol.94 (3), p.247-264

2018

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Online Relationship Formation

Journal of marketing, 2017-05, Vol.81 (3), p.21-40

2017

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Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms

Journal of marketing research, 2015-06, Vol.52 (3), p.407-422

2015

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“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons

Journal of marketing, 2023-05, Vol.87 (3), p.451-471

2023

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More Is Not Necessarily Better: An Absorptive Capacity Perspective on Network Effects in Open Source Software Development Communities

MIS quarterly, 2020-12, Vol.44 (4), p.1651-1678

2020

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Understanding the Effects of Plural Marketing Structures on Alliance Performance

Journal of marketing research, 2016-08, Vol.53 (4), p.628-645

2016

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If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches

Journal of marketing research, 2016-06, Vol.53 (3), p.319-337

2016

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Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance

Journal of marketing research, 2011-06, Vol.48 (3), p.587-602

2011

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Knowledge complementarity, knowledge absorption effectiveness, and new product performance: The exploration of international joint ventures in China

International business review, 2013-02, Vol.22 (1), p.216-227

2013

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Transcriptome-wide characterization of the eIF4A signature highlights plasticity in translation regulation

Genome biology, 2014-01, Vol.15 (10), p.476-476, Article 476

2014

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Effects of total sleep deprivation on divided attention performance

PloS one, 2017-11, Vol.12 (11), p.e0187098-e0187098

2017

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Trust at Different Organizational Levels

Journal of marketing, 2008-03, Vol.72 (2), p.80-98

2008

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The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners

Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market

Antecedents and Consequences of Marketing Dynamic Capabilities in International Joint Ventures

Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales

Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination

The Effect of Strategic Alliance Knowledge Complementarity on New Product Innovativeness in China

Antecedents and consequences of marketing dynamic capabilities in international joint ventures

The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance

User Reviews Variance, Critic Reviews Variance, and Product Sales: An Exploration of Customer Breadth and Depth Effects

Effect of Service Transition Strategies on Firm Value

The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades

Group Marketing: Theory, Mechanisms, and Dynamics

Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels

The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues

Online Relationship Formation

Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms

“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons

More Is Not Necessarily Better: An Absorptive Capacity Perspective on Network Effects in Open Source Software Development Communities

Understanding the Effects of Plural Marketing Structures on Alliance Performance

If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches

Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance

Knowledge complementarity, knowledge absorption effectiveness, and new product performance: The exploration of international joint ventures in China

Transcriptome-wide characterization of the eIF4A signature highlights plasticity in translation regulation

Effects of total sleep deprivation on divided attention performance

Trust at Different Organizational Levels

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