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Toward a theory of customer engagement marketing

Journal of the Academy of Marketing Science, 2017-05, Vol.45 (3), p.312-335

2017

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Human Brands in Sport: Athlete Brand Personality and Identification

Journal of sport management, 2013-05, Vol.27 (3), p.193-206

2013

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Social versus psychological brand community: The role of psychological sense of brand community

Journal of business research, 2008-04, Vol.61 (4), p.284-291

2008

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Consumer-brand relationships in sport: brand personality and identification

International journal of retail & distribution management, 2009-03, Vol.37 (4), p.370-384

2009

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A customer-focused approach to improve celebrity endorser effectiveness

Journal of business research, 2020-03, Vol.109, p.221-235

2020

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The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements

European journal of marketing, 2022-04, Vol.56 (3), p.869-898

2022

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Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships

Psychology & marketing, 2023-12, Vol.40 (12), p.2539-2558

2023

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A Cross-Lagged Test of the Association Between Customer Satisfaction and Employee Job Satisfaction in a Relational Context

Journal of applied psychology, 2016-05, Vol.101 (5), p.743-755

2016

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Does Selective Sales Force Training Work?

Journal of marketing research, 2018-10, Vol.55 (5), p.722-737

2018

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Brand outcomes in sales channel relationships: a guanxi theory perspective

The Journal of business & industrial marketing, 2021-07, Vol.36 (7), p.1191-1212

2021

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Implicit and Explicit Affective Evaluations of Athlete Brands: The Associative Evaluation–Emotional Appraisal–Intention Model of Athlete Endorsements

Journal of sport management, 2018-11, Vol.32 (6), p.497-510

2018

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Advertising creativity and repetition: Recall, wearout and wearin effects

International journal of advertising, 2013-01, Vol.32 (2), p.211-231

2013

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Be Like Mike: The Role of Social Identification in Athlete Endorsements

Sport marketing quarterly, 2017-09, Vol.26 (3), p.176-191

2017

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Trait superstition and consumer behavior: Re-conceptualization, measurement, and initial investigations

Psychology & marketing, 2009-08, Vol.26 (8), p.689-713

2009

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A Framework for Understanding New Product Alliance Success

Journal of marketing theory and practice, 2011-01, Vol.19 (1), p.7-26

2011

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Constituency building: Determining consumers’ willingness to participate in corporate political activities

International journal of research in marketing, 2022-03, Vol.39 (1), p.42-57

2022

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Fan Socializing and BIRGing: The Impact of Trait Competitiveness on Fan Behaviors

Journal of sport management, 2024-08, p.1-12

2024

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Leveraging Similarity and Congruency for Persuasive Sensory-Based Communication: An Abstract

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs, 2023, p.1-2

2023

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Consumerbrand relationships in sport brand personality and identification

International journal of retail & distribution management, 2009-03, Vol.37 (4), p.370-384

2009

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ENHANCING STIMULUS INTEGRATION IN A CONSUMER INFORMATION PROCESSING SYSTEM: A THEORETICAL FOUNDATION

Marketing management journal, 2008-10, Vol.18 (2), p.154-167

2008

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Effects of Different Types of Endorser in Social Media: An Abstract

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace, 2022, p.385-386

2022

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Similarity: A Conceptual Clarification and Examination of the Influence on Cognitive Processes from a Grounded Perspective: An Abstract

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace, 2022, p.569-570

2022

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Innovation for Economically Disadvantaged Customers and Shareholder Value: Exploring the Role of Marketing, Corporate Governance, and Corporate Citizenship: An Abstract

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace, 2022, p.491-492

2022

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Concerning the Effect of Athlete Endorsements on Brand and Team-Related Intentions

Sport marketing quarterly, 2008-01, Vol.17 (3), p.154-162

2008

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Regarding “Long-term results of stent graft treatment of subclavian artery injuries: Management of choice for stable patients?”

Journal of vascular surgery, 2009, Vol.49 (1), p.279-279

2009

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Toward a theory of customer engagement marketing

Human Brands in Sport: Athlete Brand Personality and Identification

Social versus psychological brand community: The role of psychological sense of brand community

Consumer-brand relationships in sport: brand personality and identification

A customer-focused approach to improve celebrity endorser effectiveness

The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements

Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships

A Cross-Lagged Test of the Association Between Customer Satisfaction and Employee Job Satisfaction in a Relational Context

Does Selective Sales Force Training Work?

Brand outcomes in sales channel relationships: a guanxi theory perspective

Implicit and Explicit Affective Evaluations of Athlete Brands: The Associative Evaluation–Emotional Appraisal–Intention Model of Athlete Endorsements

Advertising creativity and repetition: Recall, wearout and wearin effects

Be Like Mike: The Role of Social Identification in Athlete Endorsements

Trait superstition and consumer behavior: Re-conceptualization, measurement, and initial investigations

A Framework for Understanding New Product Alliance Success

Constituency building: Determining consumers’ willingness to participate in corporate political activities

Fan Socializing and BIRGing: The Impact of Trait Competitiveness on Fan Behaviors

Leveraging Similarity and Congruency for Persuasive Sensory-Based Communication: An Abstract

Consumerbrand relationships in sport brand personality and identification

ENHANCING STIMULUS INTEGRATION IN A CONSUMER INFORMATION PROCESSING SYSTEM: A THEORETICAL FOUNDATION

Effects of Different Types of Endorser in Social Media: An Abstract

Similarity: A Conceptual Clarification and Examination of the Influence on Cognitive Processes from a Grounded Perspective: An Abstract

Innovation for Economically Disadvantaged Customers and Shareholder Value: Exploring the Role of Marketing, Corporate Governance, and Corporate Citizenship: An Abstract

Concerning the Effect of Athlete Endorsements on Brand and Team-Related Intentions

Regarding “Long-term results of stent graft treatment of subclavian artery injuries: Management of choice for stable patients?”

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